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We’re all familiar with the 4 Ps of the marketing mix; right product, right price, right place, right promotion. It could be argued that customer loyalty follows a similar pattern.
In order for customers to remain loyal you perhaps need Continuity of product, at Competitive prices, available at a Convenient place and communicate via appropriate Channels. The 4 Cs.
It’s the last element that will be the focus of this Knowledge Book - how using the right channels can improve customer loyalty. This guide is divided into 3 sections:
1. Understanding buyer behaviour
2. Choosing channels that make customers feel valued
3. Realising the benefits of Human Interaction
Further Knowledge Books, White Papers, Videos and Blogs are available from our website, www.scisalesgroup.com