Clarkson Case Study

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Clarkson Case Study

  1. 1. @Clarkson University
  2. 2. Goals: Wanted to create treks for a variety of audiences: current students, prospective students, alumni, and incoming freshmen.      
  3. 3. Promotion: Heavy advertising ahead of time to educate campus
  4. 4. Game: wntr wndrlnd(TEST) Goal : bring students to interesting places, teach them new facts about Clarkson Time :  Feb 18th 5 p.m. – Feb 20th 5 p.m. Prizes :  gift certificates for top finishers, a small prize for all 25 individual players, all class years Audience :  Current Students Theme : “wntr wndrlnd” Trek : 10 challenges (all but QR code) Place : Clarkson hill campus buildings
  5. 5. Feedback: “ I  can’t wait   to do another” “ got me out  on a stressful day” "it was a lot of fun and gave me something else to do besides my typical day" “ it was cool to learn more about Clarkson while doing it”
  6. 6. Game: Student Center, CAMP, Cheel – [buildings they were in that day] Had a table set up in a visible area with prizes on it for information on how to play Trek: 5 challenges (open & specific) Location: Audience:   Prospective students  & families Discover Clarkson Goal: give audience “insider info” they didn’t hear on the campus tour or read in a brochure Time: Accepted Students Open House Day Prizes: assorted Clarkson memorabilia
  7. 7. Feedback: Prospective students & families were very interested in playing They liked being able to earn additional prizes they couldn’t get in the bookstore
  8. 8. Feedback: Over 60 logged on, over 40 claimed prizes Most played via text message
  9. 9. Game: New Clarkson (Alumni)
  10. 10. Future: Freshman Orientation treks   For students: student support services  & campus resources, etc. Upcoming Treks “ A History of Clarkson”   Get to know the legends and stories of Clarkson   For parents/families while students are at other events
  11. 11. Future Cont: Individual School Treks engineering, business, arts & sciences, health sciences for in depth info on certain areas of study beyond a campus tour Current Student Treks off Campus Top 10 places you must see in the region before graduation,  etc. Continue Open House and Visit Day Treks

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