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Growth Hacking in Context
The last piece of the puzzle.
Cristian Contreras
Director of Marketing
www.FundThrough.com
Cristian Contreras
• Director of Marketing at FundThrough
• Organizer of Growth Hacking Toronto Meetup
• Founder of Next P...
Reduce Risk Build Assets
Large corporations already know exactly what
they need to do and they have the resources to
do it...
Priorities & Progression
Optimization Growth
BrandLead Gen
Product
marketing
Analytics &
Reporting
Efficient Channel Perfect AudienceEffective Message
Digital marketing means building an audience
through content, or payin...
Referral (One-to-One)
• Incentivized Referrals (Dropbox)
• Forced Referral
Sharing (One-to-Many)
• Social Design
• User Ge...
Execution Process
Launch
Manage
• Initiative #1
• Initiative #2
• Initiative #3
• …
Automate
Prioritize
Optimize
THANK YOU
Cristian Contreras
Slideshare.com/SCEWorx
@ArchiTechTo
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Growth Hacking in Context

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Large corporations already know exactly what they need to do and they have the resources to do it. The objective of every startup is to even out the playing field by systematically reducing risk and building assets. Digital marketing means building an audience through content, or paying for access to an audience that has already being built. Growth Hacking means finding creative ways to infiltrate those audiences.

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Growth Hacking in Context

  1. 1. Growth Hacking in Context The last piece of the puzzle. Cristian Contreras Director of Marketing www.FundThrough.com
  2. 2. Cristian Contreras • Director of Marketing at FundThrough • Organizer of Growth Hacking Toronto Meetup • Founder of Next Parliament.ca and Knogget.com • Young Entrepreneur of the Year award by the Toronto Hispanic Chamber of Commerce • Olivia Chow with the Trinity-Spading Community Appreciation award
  3. 3. Reduce Risk Build Assets Large corporations already know exactly what they need to do and they have the resources to do it. The objective of every startup is to even out the playing field by systematically reducing risk and building assets. Survival Before Growth
  4. 4. Priorities & Progression Optimization Growth BrandLead Gen Product marketing Analytics & Reporting
  5. 5. Efficient Channel Perfect AudienceEffective Message Digital marketing means building an audience through content, or paying for access to an audience that has already being built. Growth Hacking means finding creative ways to infiltrate those audiences. Growth Hacking
  6. 6. Referral (One-to-One) • Incentivized Referrals (Dropbox) • Forced Referral Sharing (One-to-Many) • Social Design • User Generated Content (Udemy) • Mass Onboard Invites • Widgets - Badges - Powered By (Mixpanel) Integrations • Symbiotic Partnership (PayPal) • Marketplaces - Platforms - APIs • Forced Integration (Airbnb) Infiltration Tactics
  7. 7. Execution Process Launch Manage • Initiative #1 • Initiative #2 • Initiative #3 • … Automate Prioritize Optimize
  8. 8. THANK YOU Cristian Contreras Slideshare.com/SCEWorx @ArchiTechTo

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