A Social Media Guide for Small Business Owners

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Social Media is the newest marketing tool. With minimum investments create viral social media campaigns and reach out to your targeted market. Follow the presentation and learn how to create an effective and successful Social Media Campaign for small business owners.

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A Social Media Guide for Small Business Owners

  1. 1. NEWEST MARKETING TOOL SOCIAL MEDIA
  2. 2. SOCIAL MEDIA CAMPAIGNS CAN GO VIRAL INSTANTLY
  3. 3. BUTIf the concept, strategy & planning is unclear ..you are a LOSER..! LIKE THEM
  4. 4. Thought social media would work wonders ….but it just didn’t CLICKkkk… GIVEN BEST EFFORTS BUT Alas!! NO SUCCESS… SMALL BUSINESS OWNER
  5. 5. I THOUGHT IT WOULD GO VIRAL !!!
  6. 6. I M REALLY CONFUSED…
  7. 7. WHAT’S WRONG WITH CAMPAIGNS OF SMALL BUSINESS
  8. 8. First understand the audience you are targeting
  9. 9. Don’t Spam Your Fans, Followers and Circles with unsolicited sales pitches, posting the same updates over and over, and sending private messages after being asked to stop.
  10. 10. Don't Lie or Mislead to your followers
  11. 11. Don’t Share Too Much posts in your updates
  12. 12. Don’t Self-Promote All the Time
  13. 13. How Small Business Should Use Social Media
  14. 14. A WELL DESIGNED PROFILE IS MUST USE COMPNAY LOGO FORAVATAR
  15. 15. Use Industry specific POSTS
  16. 16. Highlight Business insights Product updates Industry news Highlight Highlight
  17. 17. Answer every FAQ related to business and business achievements
  18. 18. USE #tags A hashtag is a phrase begun with the symbol #. It is a form of metadata tag. Short messages on micro blogging and social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by putting "#" before important words, as in: #Wikipedia is an #encyclopedia that anyone can edit.
  19. 19. Connect with Facebook Connect with Twitter Interconnect every social media profile, so that posts can be shared automatically in every connected account.
  20. 20. Maintain Your Account Regularly… TELL PEOPLE ABOUT YOUR RESEARCH AND STAY UPDATED…
  21. 21. AUTOMATICALLY SHARE EVERY BLOG POST TO MULTIPLE SOCIAL MEDIA PLATFORMS ONLINE TIME 2:35 loading SHARE
  22. 22. Highlight Customer Testimonial
  23. 23. Use Interesting funny facts, quotes and great visuals in your posts.
  24. 24. A simple question to the community may trigger an… …interesting discussion
  25. 25. CREATE FAN PAGES
  26. 26. are innovative enough so that Make sure your campaigns your brand gets a voice
  27. 27. Offer Discounts and Promo Codes You can stay connected to your customers through Social Network Profiles by posting discounts and promotional codes for your business products and services.
  28. 28. When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e., human) response. Conversation Matters…
  29. 29. USE SOFTWARE to schedule POSTS so that your feeds look alive when you are not available.
  30. 30. Bring human resources to the table where the opportunity for real social media engagement exists, and use computers to make all else more efficient. Just be sure the quality meets high standards and drive audience
  31. 31. http://www.sbr-technologies.com Presentation is brought to you by…

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