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A Social Media Guide for Small Business Owners
NEWEST
MARKETING
TOOL
SOCIAL
MEDIA
SOCIAL
MEDIA
CAMPAIGNS CAN
GO
VIRAL
INSTANTLY
BUTIf the concept, strategy & planning is unclear
..you are a LOSER..!
LIKE THEM
Thought social media would
work wonders ….but it just
didn’t CLICKkkk…
GIVEN BEST EFFORTS
BUT Alas!!
NO SUCCESS…
SMALL
BUSINESS
OWNER
I THOUGHT
IT
WOULD
GO
VIRAL !!!
I M REALLY
CONFUSED…
WHAT’S WRONG WITH
CAMPAIGNS OF
SMALL BUSINESS
First
understand
the audience
you are
targeting
Don’t Spam Your Fans, Followers and Circles
with unsolicited sales pitches, posting the
same updates over and over, and sending
private messages after being asked to stop.
Don't Lie
or Mislead
to your
followers
Don’t Share
Too Much
posts in your
updates
Don’t
Self-Promote
All
the
Time
A Social Media Guide for Small Business Owners
How Small Business
Should Use
Social Media
A WELL
DESIGNED
PROFILE
IS
MUST
USE
COMPNAY LOGO
FORAVATAR
Use
Industry specific
POSTS
Highlight
Business
insights
Product
updates
Industry
news
Highlight
Highlight
Answer every FAQ
related to business and business
achievements
USE #tags
A hashtag is a phrase begun with the symbol #. It is a form of metadata tag. Short messages on
micro blogging and social networking services such
as Twitter, Tout, identi.ca, Tumblr, Instagram, Flickr, Google+ or Facebook may be tagged by
putting "#" before important words, as in:
#Wikipedia is an #encyclopedia that anyone can edit.
Connect with Facebook
Connect with Twitter
Interconnect every social media
profile, so that posts can be
shared automatically in every
connected account.
Maintain Your Account
Regularly…
TELL PEOPLE ABOUT
YOUR RESEARCH AND
STAY UPDATED…
AUTOMATICALLY
SHARE
EVERY
BLOG POST
TO
MULTIPLE
SOCIAL MEDIA
PLATFORMS
ONLINE
TIME 2:35
loading
SHARE
Highlight
Customer Testimonial
Use Interesting
funny
facts, quotes
and great
visuals in your
posts.
A simple question to the community may
trigger an…
…interesting discussion
CREATE
FAN
PAGES
are innovative enough so that
Make sure your campaigns
your brand gets a
voice
Offer Discounts and Promo Codes
You can stay connected to your customers
through Social Network Profiles by posting
discounts and promotional codes for your
business products and services.
When a human reaches out to
you, find a way to build the
contact into a relationship with
a highly customized (i.e.,
human) response.
Conversation
Matters…
USE SOFTWARE
to schedule POSTS
so that your feeds look alive
when you are not available.
Bring human resources to the
table where the opportunity for
real social media engagement
exists, and use computers to
make all else more efficient. Just
be sure the quality meets high
standards and drive audience
http://www.sbr-technologies.com
Presentation is
brought to you by…

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A Social Media Guide for Small Business Owners