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These slides are from a Webcast produced by SAS based on conclusions of a SAS-sponsored report by the CMO Council from:
1. Global survey research conducted with hundreds of CMOs, CIOs and other marketing and IT executives.
2. Interviews with dozens of CMOs, CIOs and marketing professors.
The content explores how Big Data has become the unifying force that is inextricably connecting the role of the Chief Marketing Officer and Chief Information Officer.
Once battling over governance, technology and budget, the savvy CMO and CIO have started to develop key strategic alliances, leveraging Big Data as a critical path to achieving true, lasting and profitable customer centricity.
Both marketing and IT both believe that customer centricity must start with a corporate culture that focuses all strategies and programs around the needs of the customer.
Liz Miller, Vice President, CMO Council
Wilson Raj, Worldwide Customer Intelligence Marketing Director, SAS
** There is a link to the report at the end of the slides.