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Big Data – einfach erklärtDr. Thomas KeilProgram Marketing Manager Business Analytics, SAS Institute GmbH                 ...
Gartner Hype CyleBig Data – Hype oder Trend?                              Der Gartner-Hype-Cycle nimmt im Juli 2011       ...
“Big Data” – Worum geht es?                                                                               Die Menge der Da...
Wie entsteht Big Data?                                                                 Nicht nur im Social Web werden     ...
Big Data – Eine Herausforderung                                                            Auf Englisch klingt das noch be...
McKinsey-Studie zeigt Big Value                                                                                Mit dieser ...
Welche Lösungsansätze gibt es?   Besser                     Genauer                                                   Schn...
Performance ist der Schlüssel!                                                                   SAS High Performance Anal...
Anwendungsszenarien für jede Branche                                                In vielen Unternehmen wird bereits mit...
Aktuelle Informationen, Studien und Downloads Business Analytics / IT:        Marketing / CRM:                            ...
Vielen Dank für Ihre Aufmerksamkeit.Dr. Thomas KeilProgram Marketing Manager Business AnalyticsSAS Institute GmbHthomas.ke...
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Big Data - einfach erklärt!

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Big Data - einfach erklärt!

  1. 1. Big Data – einfach erklärtDr. Thomas KeilProgram Marketing Manager Business Analytics, SAS Institute GmbH 1 Copyright © 2010, SAS Institute Inc. All rights reserved.
  2. 2. Gartner Hype CyleBig Data – Hype oder Trend? Der Gartner-Hype-Cycle nimmt im Juli 2011 erstmals das Thema „Big Data“ mit auf. Seitdem fällt das Schlagwort immer öfter. 2 Copyright © 2010, SAS Institute Inc. All rights reserved.
  3. 3. “Big Data” – Worum geht es? Die Menge der Daten wächst exponentiell. Es kommen immer neue Datenquellen hinzu – und diese Daten werden immer heterogener. Source: An IDC White Paper - sponsored by EMC. As the Economy Contracts, the Digital Universe Expands. May 2009. 3 . Copyright © 2010, SAS Institute Inc. All rights reserved.
  4. 4. Wie entsteht Big Data? Nicht nur im Social Web werden gigantische Datenmenge erzeugt – auch die Überwachung von Maschinen sorgt für stetig wachsende Datenströme. Mobile transactions Sensor Data Weiter fortschreitende Digitalisierung (z.B. Patientenakten, Briefverkehr, etc.) Nutzer generieren Inhalte, teils automatisiert (z.B. Bewegungsdaten auf Websites oder durch Handyortung) Maschinen generieren Daten (z.B. Sensordaten, RFIDs etc.) 4 Copyright © 2010, SAS Institute Inc. All rights reserved.
  5. 5. Big Data – Eine Herausforderung Auf Englisch klingt das noch besser: „Volume“, „Velocity“, „Variety“ – es gab schon immer große Datenmengen, richtig. Aber: nicht so heterogene und schnell anwachsende! Volumen BIG DATA Geschwindig- Heterogenität keit Es kommt darauf an, den Wert der Daten zu erkennen und zu nutzen! 5 Copyright © 2010, SAS Institute Inc. All rights reserved.
  6. 6. McKinsey-Studie zeigt Big Value Mit dieser Studie fiel der Startschuss für eine weltweite Big-Data-Euphorie. Kein Wunder: die Zahlen, die McKinsey als Wertpotenziale nennt, sind sehr beeindruckend.Quelle: McKinsey Global Institute, May 2011: Big data: The next frontier for innovation, competition and productivityhttp://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf 6 Copyright © 2010, SAS Institute Inc. All rights reserved.
  7. 7. Welche Lösungsansätze gibt es? Besser Genauer Schneller Erfassen Analysieren Umsetzen • Neue Datenquellen • Komplexe Berechnungen . Ergebnisse in • Datenmanagement Geschäftsprozesse • Explorative Analyse integrieren Kombination aus Technik, Organisation und Geschäftsmodell 7 Copyright © 2011, SAS Institute Inc. All rights reserved.
  8. 8. Performance ist der Schlüssel! SAS High Performance Analytics vereint neueste Technologien in konkreten Anwendungen. Auch bei starkem Datenwachstum ist die Lösung skalierbar – vom Desktop zum Grid! SAS® Analytics SAS® High-Performance Computing Architecture Flexibility Deployment Flexibility Desktop, SMP, MPP, Grid On Premise, Cloud, Appliance 8 Copyright © 2010, SAS Institute Inc. All rights reserved.
  9. 9. Anwendungsszenarien für jede Branche In vielen Unternehmen wird bereits mit „Big Data“ experimentiert. Bisher unlösbare Probleme werden lösbar – neue Möglichkeiten tun sich auf. 9 Copyright © 2010, SAS Institute Inc. All rights reserved.
  10. 10. Aktuelle Informationen, Studien und Downloads Business Analytics / IT: Marketing / CRM: Risikomanagement: www.sas.de/business-analytics www.sas.de/marketingmanagement www.sas.de/risk-finance Mehrwert generieren durch Big Unser Expertenstandpunkt verrät Das Stresstesting Framework: Data: Studie des Markt- die wichtigsten Schritte für eine Das Stresstesting vor dem forschungsunternehmens effektivere Strategie- und Hintergrund aktueller Economist Intelligence Unit Marketingplanung. Entwicklungen von Basel III Zur Studie Zum Whitepaper Zum Fachartikel 10 Copyright © 2010, SAS Institute Inc. All rights reserved.
  11. 11. Vielen Dank für Ihre Aufmerksamkeit.Dr. Thomas KeilProgram Marketing Manager Business AnalyticsSAS Institute GmbHthomas.keil@ger.sas.comIm Gespräch bleiben XING: Business Analytics mit SAS Copyright © 2010, SAS Institute Inc. All rights reserved.

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