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A Comprehensive Guide to SAP’s Cloud Analytics
Roadmap
Ashish C. Morzaria
SAP
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 1
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
presentation or to develop or release any functionality mentioned in this presentation. This
presentation and SAP's strategy and possible future developments are subject to change and
may be changed by SAP at any time for any reason without notice. This document is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied
warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP
assumes no responsibility for errors or omissions in this document, except if such damages
were caused by SAP intentionally or grossly negligent.
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2
Agenda
Cloud and Analytics
• Why and where it makes sense
• What are the different methods of deployment?
• How do you make the right decisions and how do you implement them?
Cloud and SAP
• SAP’s cloud strategy
• SAP’s cloud analytics strategy
• Enterprise BI
• Agile Visualization
• Where to start and where to go from here
Wrap-up
Cloud-Hosted Enterprise Business Intelligence1
2 Agile Visualization
Advanced Analytics3
SAP Business Intelligence Analytics for the Cloud
Strategic Areas
Analytic Cloud Applications4
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 4
We were first! 
BI On Demand (and CrystalReports.com, YouCalc)
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 5
Ariba Integrated Spend Management
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 6
Hybris Omnichannel Commerce Analytics
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 7
SAP Afaria Cloud Reporting
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 8
SAP ByDesign Analytics
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 9
SAP Cloud for Customer
Beautiful UX, Mobile First, Social Everywhere, Persona-Based, Predictive Analytics, Pre-Integrated
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 10
Why “Cloud” Anyways?
The Shift to the Cloud Accelerates
Scale and Pace of Change Is Unprecedented …
49%
of executives see
cloud computing
as transformational
to their business1
Hybrid cloud
becomes
the enterprise
platform of choice
through
20162
75%
or more of new
enterprise IT spend
will be cloud-based
or hybrid by 20162
10.1%
CAGR for
cloud investments
from 2012 through
20174
80%
of new IT
investments will
have direct LOB
executive
involvement
by 20163
$10.2
billion
2012 spend on
cloud5
1. IDC, 2. Saugatuck Technologies, 3. IDC, 4. AMI, 5. AMI
The Cloud Opportunity Is Real and Growing
Met by the CloudCustomer needs
 Value, not software
 Easy to buy and install
 Use (not operations)
 Industry fit
 Interoperability
Market size Real partner opportunity
50%
18% 13%
40%
63%
47%
10%
39%
On-premise
Hybrid
Cloud
2012 2016 2020
$100B
in 2015
of VARs are
involved with the
cloud in 2011
of VARs are both
selling and using
cloud solutions
(CompTIA)
90%
40%
Growth in Cloud adoption
$160
$140
$120
$100
$80
$60
$40
$20
$0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
... And as for the Traditional Objections …
“Security concerns”
Data Security is in our DNA. We
meet the most stringent security
requirements that a company could
have. Focus and expertise of scale.
Make sure you’re comparing to
reality today
“Cloud isn’t for us”
Cloud has passed tipping
point — majority of new
apps now going to cloud
You’re already using cloud,
we’re just talking about how
much more, when
“Legal restrictions”
Hosting in 20 countries by
end of year
Other app areas may not
be as restricted
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 14
Delayed Project Start Due
to System/Hardware
Acquisition Lead Times
Specialized
Resources Needed.
Faster time to valueAdapting to changes in
business processes
Business Change
Is Outpacing IT
Focus shifts back to quickly
enabling strategic
business processes
Today’s Reality
In a world of accelerated change, what are common customer
challenges and potential outcomes?
75% of New IT expenditures will be for Cloud or hybrid systems by 2016
The Cloud Co-Existence
A New Path Forward
Virtualization/
Private Cloud
On-Premise Full Cloud
Enterprise
Deployment
“
Interestingly, 74% of customers also want their trusted cloud service provider to be able to offer
comparable on-premise expertise. Another validation of the hybrid model.
”
16© 2014 SAP SE or an SAP affiliate company. All rights reserved.
PEOPLE CUSTOMER MONEY SUPPLIER
MARKETPLACE
PARTNER/
ISV APPS
CUSTOMER
APPS
SAP HANA CLOUD PLATFORM
APP DEV & INTEGRATION SERVICES | DATABASE SERVICES | INFRASTRUCTURE SERVICES | INTEGRATION
LINE OF BUSINESS CLOUD APPLICATIONS
SUITE ON
HANA
BW ON
HANA
MANAGED CLOUD
BUSINESS NETWORK BUSINESS-TO-BUSINESS COLLABORATION
SOCIAL PEOPLE-TO-PEOPLE COLLABORATION
BUSINESS
SUITE
BI 4.x or
SAP Lumira
SAP in the Cloud
One Common Cloud Architecture for All SAP Solutions
Analytics Solutions from SAP
Available On Premise or in the SAP Cloud Powered by SAP HANA
Big Data
Social
Agile
Visualization
Advanced
Analytics
Enterprise
Business Intelligence
CloudAny Device
Trust
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 18
Why Cloud Analytics?
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 19
Cloud Architectures and Terminology
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 20
Deployment Types
On-Premise: Traditional deployment on physical or virtualized
hardware where IT manages all systems
Hybrid: Split-mode deployment where some systems are hosted at
a service provider and connected by VPN. These systems can be
managed by IT or through a managed services provider.
Cloud: All enterprise systems are hosted at a service provider and
either managed by IT or through a managed services provider
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 21
Software as a Service
Applications
Platform as a Service
O/S, Runtime, Middleware, Development
Infrastructure as a Service
Server, Storage, Network
Public cloud
Virtualization
Hosted on-premise
Enabling
on-premise
for the cloud
SaaS applications designed for end
users, delivered over the Web
PaaS brings the benefits that SaaS
brought for applications, but over to the
development world. PaaS delivers the set
of Tools and Services designed to
enhance, integrate, and deploy SaaS
applications quickly and efficiently.
IaaS is the hardware and software that
powers it all – servers, storage, and
networks
SAP Cloud — Definitions
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 22
SAP (and Industry) Definitions of Cloud Infrastructure
Private Cloud
Architecture
VPN
CloudOn-premise
On-Premise
Architecture
Virtual Private Cloud Public Cloud
Public Cloud is where Service
provider owns all of the infrastructure and
makes computing resources available to
the public over the Internet for free, pay-
per-use, or subscription
Private Cloud is a cloud-like
infrastructure implemented within the
corporate firewall under the control of the
IT department, and provides many
benefits of cloud systems (metering, self-
provisioning, elasticity, etc.)
Virtual Private Cloud is a private
cloud infrastructure deployed at a service
provider connected to the customer’s
premises through a secure network
connection
VPN
External Cloud
Internal Cloud
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 23
Software-as-a-Service (SaaS)
• SAP Lumira Cloud, Salesforce.com, Business-by-Design
• Outlook.com, GMail, Office 365, Google Apps
• Dropbox, Google Drive, OneDrive
Platform-as-a-Service (PaaS)
• SAP HANA Cloud Platform (HCP)
• Google Compute Engine, Amazon Elastic Beanstalk, Windows Azure (development)
Infrastructure-as-a-Service (PaaS)
• SAP HANA Enterprise Cloud (HEC)
• Amazon EC2, Windows Azure, Rackspace, Google Compute Engine
Examples:
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 24
SAP Cloud Solution Portfolio
Application Services | Database Services | Infrastructure Services | Development | Integration
SAP HANA CLOUD PLATFORM
SOCIAL PEOPLE TO PEOPLE COLLABORATION
BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION
HR
SALES,
SERVICE,
MARKETING
FINANCE PROCUREMENT
SAP BUSINESS SUITE /
SAP BW
SAP OR PARTNERS
OTHER SAP HANA
APPLICATIONS
PARTNER / ISV APPS
MANAGED PRIVATE CLOUD PUBLIC CLOUD APPLICATIONS SAP HANA MARKETPLACE
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 25
t
SAP HANA
Cloud Platform (HCP)
 Self-service cloud offering
 Ideal for those who want to build,
extend, and run next generation
applications on SAP HANA in the cloud
 HCP runs with SAP HANA applications
 Self service; no managed services
 Subscription pricing model
HEC and HCP … Options for Innovation and Deployment
SAP HANA
Enterprise Cloud (HEC)
 Custom-managed cloud service
 Ideal for those who want to run any
SAP HANA application in the cloud
 Suited for SAP Business Suite,
SAP Business Warehouse, and for
complex landscapes
 Includes management of infrastructure,
software, and applications to accelerate
time to value
 Subscription pricing model
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 26
The SAP HANA Platform Deployment Options
1. Cloud-Hosted Enterprise Business Intelligence
SAP Business Intelligence Analytics for the Cloud
Strategic Areas
Gain agility, efficiency, and cost savings with enterprise-grade BI in the
cloud or in hybrid on-premise environments at your own pace
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 28
SAP BI 4.1 — One Suite for All Insight
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 29
SAP BI 4.1 for Cloud Deployments
30© 2014 SAP SE or an SAP affiliate company. All rights reserved.
SAP Business Suite
powered by SAP HANA
Smarter Business Innovations
Faster Business Processes
Simpler Business Interactions
SAP BW powered
by SAP HANA
Smarter Business Decisions
Faster Business Intelligence
Simpler Analytics Modeling
SAP BusinessObjects BI 4
SAP Lumira Server
Enterprise-grade Business
Intelligence
SAP HANA Optimized BI Clients
Mobile-enabled Business
Intelligence
SAP HANA Enterprise Cloud (Managed Cloud)
REAL-TIME BUSINESS COMBINED WITH CLOUD SIMPLICITY
SAP HANA Cloud Platform
Application Development | Integration | Database and Analytics | Foundation
MANAGED SERVICES
Assessment Advisory
Onboarding and Migration
Application Management
Infrastructure Hosting and
Cloud Services
Custom Services
SAP HANA Enterprise Cloud
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 31
Core Services for SAP HANA Enterprise Cloud
Assure customer success from discovery, advice, preparation, and transition to operation
Assessment
Onboarding
& Migration
Application
Management
Cloud Infrastructure
Rapid Deployment Solutions available for accelerated deployment
Assessment on
technical aspects for
solution in scope with action
and transition plan
Prepare the as-is solution
and execute
the onboarding and
migration toward
SAP HANA Enterprise Cloud
Provisioning of cloud
hosting infrastructure with
enterprise-class Service
Level Agreements
Provide application incident
support and monitoring with
agreed Service Level
Agreements
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 32
SAP HANA Enterprise Cloud and On-Premise
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 33
Three HANA Enterprise Cloud License Options
2. Agile Visualization in the Cloud
SAP Business Intelligence Analytics for the Cloud
Strategic Areas
Deliver cutting edge analytics to users that deliver richer capabilities, faster
analysis, and access to more data than ever before, while reducing or eliminating
deployment and support logistics of an on-premise infrastructure
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 35
SAP Lumira
Design Analyze Visualize Share
SAP Lumira delivers beautiful analytics,
allowing you to easily convey and share
knowledge.
• Using beautiful and intuitive data visualization
templates, SAP Lumira lets you focus on
telling your story
• The power of sharing visualizations and
insights in the cloud with everyone and
without having to sacrifice performance,
security, or functionality
• Combine and mash up all your data with
simpler, error-free data prepping workflows.
Cool charts and visualizations to illustrate
hidden insights where numbers cannot.
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 36
SAP Lumira for SAP HANA
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 37
SAP Lumira Server and SAP Lumira Cloud
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 38
SAP Lumira Cloud in the Enterprise
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 39
SAP Lumira Cloud — Flexible Licensing
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 40
SAP Cloud Security
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 41
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 42
HEC Data Centers
Current Status Tier Level and Certifications
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 43
You Are Heading Towards the Cloud
SAP Cloud Platforms
Overview
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 45
Where to Go from Here?
Decide the what’s and why’s first
 Do your needs dictate a specific type of solution?
 What are the key benefits you are looking to get out of Cloud?
 Who are the primary beneficiaries of going to the Cloud?
 What are the use cases that can be solved and by which solution?
Then figure out the how
 Deployment model might be obvious (actually should be by this stage)
 Determine the security, enterprise integration, data flow, etc., requirements
 Who is going to run the project, do the deployment, manage the migration, etc.?
 What is the timeline and success criteria?
 Where is the budget coming from?
 Do you have executive support?
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 46
IaaS: Choosing an Infrastructure Hosting Solution/Partner
SAP or non-SAP hosting?
 What type of skills do you have in-house versus require?
 What other SAP solutions do you have, and are they going to also migrate to Cloud?
 Are you looking for straight IaaS or Managed Hosting?
SAP Partner-hosted or Amazon-hosted?
 Are you planning for production or dev/test? (24x7x365 operation or project based?)
 Are you looking for any “value-added” services or straight IaaS?
 What SLA are you looking for? What level of support?
BI4: Amazon Marketplace or Amazon EC2?
 What level of control or administration are you looking for?
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 47
Various Customer Deployment Scenarios
Example Customer SAP Landscapes BEFORE and AFTER
ERP
6.0
RDBMS
BW
7.0
RDBMS
CRM
7.0
RDBMS
SAP ILM for
Archiving
SAP NLS
for Archiving
SAP NetWeaver
Portal
3rd Party
Applications
SAP
BusinessObjects
SAP
Mobility
Extractors
Moving entire
Landscape to Cloud
Extending on-premise
with cloud applications
Merging Data into
Datamart in Cloud
Sandbox System in
Cloud (for testing only)
Typical Customer
Landscape
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 48
Example: Hybrid Scenario — Client Access
Data
Services Corporate
Datastores
BI 4.1 BI 4.1 BI 4.1
Corporate Network
Site-to-Site VPN
10.0.20.x 10.0.10.x
Cloud Provider
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 49
Example: Hybrid Scenario — Data Replication
Data
Services Corporate
Datastores
BI 4.1 BI 4.1 BI 4.1
Amazon VPC
10.0.20.x 10.0.10.x
Corporate NetworkCloud Provider
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 50
Lumira Cloud or Hosted Lumira Server?
Both provide a very similar “user experience”
 Relative parity on features – explore data, visualize, and share stories
 New features/new versions synchronized – both release at the same time
 Enterprise data access on both – HANA Cloud Integration (HCI) and Data Services
Each has significantly different “deployment experiences”
 Lumira Cloud: No HANA license, Web-based admin, always up to date
 Hosted Lumira Server: Own instance, larger sizes, more control, tighter security
Advice: Try to choose the one that does what you want, instead of the one you are trying to
avoid! 
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 51
IaaS vs. SaaS
Infrastructure-as-a Service Software-as-a-Service
Solution Type Hosted on-premise software Targeted solution
Targeted Persona(s) IT/Administrators Managers/Business Users
Deployment Same as on-premise (or vendor supplied) Instantaneous, zero-footprint
Maintenance Customer-supplied Always up to date (vendor)
Support System-level only, rest is customer supplied Application-level, varying degrees by vendor
Enterprise Integration Transparent integration with on-premise Vendor-specific, limited
Security Transparent use of on-premise credentials Web-based, but sometimes can federate
Licensing Perpetual (but increasingly system-based
subscription)
Subscription (usually user-based)
Decision Criteria Cost and time savings, efficiencies, lower
up-front costs
User-based pricing (subscription), low
admin requirements, same-day provisioning
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 52
Some Good Starting Places …
SAP Lumira Cloud
 Free to use (not just to try!): http://cloud.saplumira.com
 Enterprise subscriptions also available:
o Choose “Settings > Account Info” once you are logged in
Amazon EC2
 AWS and SAP site: http://aws.amazon.com/sap/
 Case Studies & EC2 Trials: http://aws.amazon.com/enterprise-applications/sap/
Amazon Marketplace (BI4)
 Partners offering subscriptions:
https://aws.amazon.com/marketplace/search/results?page=1&searchTerms=business+objects/
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 53
Key Learning Points
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 54
Best-in-Class Cloud Analytics
Regardless of Deployment Model
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 55
SAP’s Cloud Analytics Integration Strategy
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 56
7 Key Points to Take Home
Analytics and the Cloud
1. Analytics has always been part of the cloud – but only now are complete solutions gaining adoption
2. Cloud is SECURE – many of the previous objections to avoiding cloud are now invalid
SAP and the Cloud
3. SAP’s Analytics Strategy for the cloud is more than just BI – but BI is the cornerstone
4. SAP HANA Enterprise Cloud (HEC) is a managed services approach to infrastructure in the cloud
5. SAP now has flexible licensing options to reduce capital costs of most software (like HANA)
You can start NOW if you haven’t already
6. SAP Lumira Cloud is available in free and paid versions
7. All recent versions of SAP BI 4 are supported in multiple cloud deployment types
Thank You! Please fill our your session
evaluations!
Contact Information:
Ashish C. Morzaria
Director, SAP Business Intelligence
a.morzaria@sap.com
1:1 Sessions in the BI Lab are
available – sign up now!
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 60
© 2014 SAP SE or an SAP affiliate company.
All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an
SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE
(or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark
information and notices.
Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its
affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or
SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and
services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop
or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future
developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for
any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-
looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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A Comprehensive Guide to SAP's Cloud Analytics Roadmap

  • 1. A Comprehensive Guide to SAP’s Cloud Analytics Roadmap Ashish C. Morzaria SAP
  • 2. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 1 Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent.
  • 3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 2 Agenda Cloud and Analytics • Why and where it makes sense • What are the different methods of deployment? • How do you make the right decisions and how do you implement them? Cloud and SAP • SAP’s cloud strategy • SAP’s cloud analytics strategy • Enterprise BI • Agile Visualization • Where to start and where to go from here Wrap-up
  • 4. Cloud-Hosted Enterprise Business Intelligence1 2 Agile Visualization Advanced Analytics3 SAP Business Intelligence Analytics for the Cloud Strategic Areas Analytic Cloud Applications4
  • 5. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 4 We were first!  BI On Demand (and CrystalReports.com, YouCalc)
  • 6. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5 Ariba Integrated Spend Management
  • 7. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 6 Hybris Omnichannel Commerce Analytics
  • 8. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 7 SAP Afaria Cloud Reporting
  • 9. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 8 SAP ByDesign Analytics
  • 10. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 9 SAP Cloud for Customer Beautiful UX, Mobile First, Social Everywhere, Persona-Based, Predictive Analytics, Pre-Integrated
  • 11. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 10 Why “Cloud” Anyways?
  • 12. The Shift to the Cloud Accelerates Scale and Pace of Change Is Unprecedented … 49% of executives see cloud computing as transformational to their business1 Hybrid cloud becomes the enterprise platform of choice through 20162 75% or more of new enterprise IT spend will be cloud-based or hybrid by 20162 10.1% CAGR for cloud investments from 2012 through 20174 80% of new IT investments will have direct LOB executive involvement by 20163 $10.2 billion 2012 spend on cloud5 1. IDC, 2. Saugatuck Technologies, 3. IDC, 4. AMI, 5. AMI
  • 13. The Cloud Opportunity Is Real and Growing Met by the CloudCustomer needs  Value, not software  Easy to buy and install  Use (not operations)  Industry fit  Interoperability Market size Real partner opportunity 50% 18% 13% 40% 63% 47% 10% 39% On-premise Hybrid Cloud 2012 2016 2020 $100B in 2015 of VARs are involved with the cloud in 2011 of VARs are both selling and using cloud solutions (CompTIA) 90% 40% Growth in Cloud adoption $160 $140 $120 $100 $80 $60 $40 $20 $0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
  • 14. ... And as for the Traditional Objections … “Security concerns” Data Security is in our DNA. We meet the most stringent security requirements that a company could have. Focus and expertise of scale. Make sure you’re comparing to reality today “Cloud isn’t for us” Cloud has passed tipping point — majority of new apps now going to cloud You’re already using cloud, we’re just talking about how much more, when “Legal restrictions” Hosting in 20 countries by end of year Other app areas may not be as restricted
  • 15. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 14 Delayed Project Start Due to System/Hardware Acquisition Lead Times Specialized Resources Needed. Faster time to valueAdapting to changes in business processes Business Change Is Outpacing IT Focus shifts back to quickly enabling strategic business processes Today’s Reality In a world of accelerated change, what are common customer challenges and potential outcomes? 75% of New IT expenditures will be for Cloud or hybrid systems by 2016
  • 16. The Cloud Co-Existence A New Path Forward Virtualization/ Private Cloud On-Premise Full Cloud Enterprise Deployment “ Interestingly, 74% of customers also want their trusted cloud service provider to be able to offer comparable on-premise expertise. Another validation of the hybrid model. ”
  • 17. 16© 2014 SAP SE or an SAP affiliate company. All rights reserved. PEOPLE CUSTOMER MONEY SUPPLIER MARKETPLACE PARTNER/ ISV APPS CUSTOMER APPS SAP HANA CLOUD PLATFORM APP DEV & INTEGRATION SERVICES | DATABASE SERVICES | INFRASTRUCTURE SERVICES | INTEGRATION LINE OF BUSINESS CLOUD APPLICATIONS SUITE ON HANA BW ON HANA MANAGED CLOUD BUSINESS NETWORK BUSINESS-TO-BUSINESS COLLABORATION SOCIAL PEOPLE-TO-PEOPLE COLLABORATION BUSINESS SUITE BI 4.x or SAP Lumira SAP in the Cloud One Common Cloud Architecture for All SAP Solutions
  • 18. Analytics Solutions from SAP Available On Premise or in the SAP Cloud Powered by SAP HANA Big Data Social Agile Visualization Advanced Analytics Enterprise Business Intelligence CloudAny Device Trust
  • 19. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 18 Why Cloud Analytics?
  • 20. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 19 Cloud Architectures and Terminology
  • 21. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 20 Deployment Types On-Premise: Traditional deployment on physical or virtualized hardware where IT manages all systems Hybrid: Split-mode deployment where some systems are hosted at a service provider and connected by VPN. These systems can be managed by IT or through a managed services provider. Cloud: All enterprise systems are hosted at a service provider and either managed by IT or through a managed services provider
  • 22. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 21 Software as a Service Applications Platform as a Service O/S, Runtime, Middleware, Development Infrastructure as a Service Server, Storage, Network Public cloud Virtualization Hosted on-premise Enabling on-premise for the cloud SaaS applications designed for end users, delivered over the Web PaaS brings the benefits that SaaS brought for applications, but over to the development world. PaaS delivers the set of Tools and Services designed to enhance, integrate, and deploy SaaS applications quickly and efficiently. IaaS is the hardware and software that powers it all – servers, storage, and networks SAP Cloud — Definitions
  • 23. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 22 SAP (and Industry) Definitions of Cloud Infrastructure Private Cloud Architecture VPN CloudOn-premise On-Premise Architecture Virtual Private Cloud Public Cloud Public Cloud is where Service provider owns all of the infrastructure and makes computing resources available to the public over the Internet for free, pay- per-use, or subscription Private Cloud is a cloud-like infrastructure implemented within the corporate firewall under the control of the IT department, and provides many benefits of cloud systems (metering, self- provisioning, elasticity, etc.) Virtual Private Cloud is a private cloud infrastructure deployed at a service provider connected to the customer’s premises through a secure network connection VPN External Cloud Internal Cloud
  • 24. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 23 Software-as-a-Service (SaaS) • SAP Lumira Cloud, Salesforce.com, Business-by-Design • Outlook.com, GMail, Office 365, Google Apps • Dropbox, Google Drive, OneDrive Platform-as-a-Service (PaaS) • SAP HANA Cloud Platform (HCP) • Google Compute Engine, Amazon Elastic Beanstalk, Windows Azure (development) Infrastructure-as-a-Service (PaaS) • SAP HANA Enterprise Cloud (HEC) • Amazon EC2, Windows Azure, Rackspace, Google Compute Engine Examples:
  • 25. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 24 SAP Cloud Solution Portfolio Application Services | Database Services | Infrastructure Services | Development | Integration SAP HANA CLOUD PLATFORM SOCIAL PEOPLE TO PEOPLE COLLABORATION BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION HR SALES, SERVICE, MARKETING FINANCE PROCUREMENT SAP BUSINESS SUITE / SAP BW SAP OR PARTNERS OTHER SAP HANA APPLICATIONS PARTNER / ISV APPS MANAGED PRIVATE CLOUD PUBLIC CLOUD APPLICATIONS SAP HANA MARKETPLACE
  • 26. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 25 t SAP HANA Cloud Platform (HCP)  Self-service cloud offering  Ideal for those who want to build, extend, and run next generation applications on SAP HANA in the cloud  HCP runs with SAP HANA applications  Self service; no managed services  Subscription pricing model HEC and HCP … Options for Innovation and Deployment SAP HANA Enterprise Cloud (HEC)  Custom-managed cloud service  Ideal for those who want to run any SAP HANA application in the cloud  Suited for SAP Business Suite, SAP Business Warehouse, and for complex landscapes  Includes management of infrastructure, software, and applications to accelerate time to value  Subscription pricing model
  • 27. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 26 The SAP HANA Platform Deployment Options
  • 28. 1. Cloud-Hosted Enterprise Business Intelligence SAP Business Intelligence Analytics for the Cloud Strategic Areas Gain agility, efficiency, and cost savings with enterprise-grade BI in the cloud or in hybrid on-premise environments at your own pace
  • 29. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 28 SAP BI 4.1 — One Suite for All Insight
  • 30. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 29 SAP BI 4.1 for Cloud Deployments
  • 31. 30© 2014 SAP SE or an SAP affiliate company. All rights reserved. SAP Business Suite powered by SAP HANA Smarter Business Innovations Faster Business Processes Simpler Business Interactions SAP BW powered by SAP HANA Smarter Business Decisions Faster Business Intelligence Simpler Analytics Modeling SAP BusinessObjects BI 4 SAP Lumira Server Enterprise-grade Business Intelligence SAP HANA Optimized BI Clients Mobile-enabled Business Intelligence SAP HANA Enterprise Cloud (Managed Cloud) REAL-TIME BUSINESS COMBINED WITH CLOUD SIMPLICITY SAP HANA Cloud Platform Application Development | Integration | Database and Analytics | Foundation MANAGED SERVICES Assessment Advisory Onboarding and Migration Application Management Infrastructure Hosting and Cloud Services Custom Services SAP HANA Enterprise Cloud
  • 32. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 31 Core Services for SAP HANA Enterprise Cloud Assure customer success from discovery, advice, preparation, and transition to operation Assessment Onboarding & Migration Application Management Cloud Infrastructure Rapid Deployment Solutions available for accelerated deployment Assessment on technical aspects for solution in scope with action and transition plan Prepare the as-is solution and execute the onboarding and migration toward SAP HANA Enterprise Cloud Provisioning of cloud hosting infrastructure with enterprise-class Service Level Agreements Provide application incident support and monitoring with agreed Service Level Agreements
  • 33. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 32 SAP HANA Enterprise Cloud and On-Premise
  • 34. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 33 Three HANA Enterprise Cloud License Options
  • 35. 2. Agile Visualization in the Cloud SAP Business Intelligence Analytics for the Cloud Strategic Areas Deliver cutting edge analytics to users that deliver richer capabilities, faster analysis, and access to more data than ever before, while reducing or eliminating deployment and support logistics of an on-premise infrastructure
  • 36. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 35 SAP Lumira Design Analyze Visualize Share SAP Lumira delivers beautiful analytics, allowing you to easily convey and share knowledge. • Using beautiful and intuitive data visualization templates, SAP Lumira lets you focus on telling your story • The power of sharing visualizations and insights in the cloud with everyone and without having to sacrifice performance, security, or functionality • Combine and mash up all your data with simpler, error-free data prepping workflows. Cool charts and visualizations to illustrate hidden insights where numbers cannot.
  • 37. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 36 SAP Lumira for SAP HANA
  • 38. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 37 SAP Lumira Server and SAP Lumira Cloud
  • 39. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 38 SAP Lumira Cloud in the Enterprise
  • 40. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 39 SAP Lumira Cloud — Flexible Licensing
  • 41. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 40 SAP Cloud Security
  • 42. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 41
  • 43. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 42 HEC Data Centers Current Status Tier Level and Certifications
  • 44. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 43 You Are Heading Towards the Cloud
  • 46. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 45 Where to Go from Here? Decide the what’s and why’s first  Do your needs dictate a specific type of solution?  What are the key benefits you are looking to get out of Cloud?  Who are the primary beneficiaries of going to the Cloud?  What are the use cases that can be solved and by which solution? Then figure out the how  Deployment model might be obvious (actually should be by this stage)  Determine the security, enterprise integration, data flow, etc., requirements  Who is going to run the project, do the deployment, manage the migration, etc.?  What is the timeline and success criteria?  Where is the budget coming from?  Do you have executive support?
  • 47. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 46 IaaS: Choosing an Infrastructure Hosting Solution/Partner SAP or non-SAP hosting?  What type of skills do you have in-house versus require?  What other SAP solutions do you have, and are they going to also migrate to Cloud?  Are you looking for straight IaaS or Managed Hosting? SAP Partner-hosted or Amazon-hosted?  Are you planning for production or dev/test? (24x7x365 operation or project based?)  Are you looking for any “value-added” services or straight IaaS?  What SLA are you looking for? What level of support? BI4: Amazon Marketplace or Amazon EC2?  What level of control or administration are you looking for?
  • 48. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 47 Various Customer Deployment Scenarios Example Customer SAP Landscapes BEFORE and AFTER ERP 6.0 RDBMS BW 7.0 RDBMS CRM 7.0 RDBMS SAP ILM for Archiving SAP NLS for Archiving SAP NetWeaver Portal 3rd Party Applications SAP BusinessObjects SAP Mobility Extractors Moving entire Landscape to Cloud Extending on-premise with cloud applications Merging Data into Datamart in Cloud Sandbox System in Cloud (for testing only) Typical Customer Landscape
  • 49. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 48 Example: Hybrid Scenario — Client Access Data Services Corporate Datastores BI 4.1 BI 4.1 BI 4.1 Corporate Network Site-to-Site VPN 10.0.20.x 10.0.10.x Cloud Provider
  • 50. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 49 Example: Hybrid Scenario — Data Replication Data Services Corporate Datastores BI 4.1 BI 4.1 BI 4.1 Amazon VPC 10.0.20.x 10.0.10.x Corporate NetworkCloud Provider
  • 51. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 50 Lumira Cloud or Hosted Lumira Server? Both provide a very similar “user experience”  Relative parity on features – explore data, visualize, and share stories  New features/new versions synchronized – both release at the same time  Enterprise data access on both – HANA Cloud Integration (HCI) and Data Services Each has significantly different “deployment experiences”  Lumira Cloud: No HANA license, Web-based admin, always up to date  Hosted Lumira Server: Own instance, larger sizes, more control, tighter security Advice: Try to choose the one that does what you want, instead of the one you are trying to avoid! 
  • 52. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 51 IaaS vs. SaaS Infrastructure-as-a Service Software-as-a-Service Solution Type Hosted on-premise software Targeted solution Targeted Persona(s) IT/Administrators Managers/Business Users Deployment Same as on-premise (or vendor supplied) Instantaneous, zero-footprint Maintenance Customer-supplied Always up to date (vendor) Support System-level only, rest is customer supplied Application-level, varying degrees by vendor Enterprise Integration Transparent integration with on-premise Vendor-specific, limited Security Transparent use of on-premise credentials Web-based, but sometimes can federate Licensing Perpetual (but increasingly system-based subscription) Subscription (usually user-based) Decision Criteria Cost and time savings, efficiencies, lower up-front costs User-based pricing (subscription), low admin requirements, same-day provisioning
  • 53. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 52 Some Good Starting Places … SAP Lumira Cloud  Free to use (not just to try!): http://cloud.saplumira.com  Enterprise subscriptions also available: o Choose “Settings > Account Info” once you are logged in Amazon EC2  AWS and SAP site: http://aws.amazon.com/sap/  Case Studies & EC2 Trials: http://aws.amazon.com/enterprise-applications/sap/ Amazon Marketplace (BI4)  Partners offering subscriptions: https://aws.amazon.com/marketplace/search/results?page=1&searchTerms=business+objects/
  • 54. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 53 Key Learning Points
  • 55. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 54 Best-in-Class Cloud Analytics Regardless of Deployment Model
  • 56. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 55 SAP’s Cloud Analytics Integration Strategy
  • 57. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 56 7 Key Points to Take Home Analytics and the Cloud 1. Analytics has always been part of the cloud – but only now are complete solutions gaining adoption 2. Cloud is SECURE – many of the previous objections to avoiding cloud are now invalid SAP and the Cloud 3. SAP’s Analytics Strategy for the cloud is more than just BI – but BI is the cornerstone 4. SAP HANA Enterprise Cloud (HEC) is a managed services approach to infrastructure in the cloud 5. SAP now has flexible licensing options to reduce capital costs of most software (like HANA) You can start NOW if you haven’t already 6. SAP Lumira Cloud is available in free and paid versions 7. All recent versions of SAP BI 4 are supported in multiple cloud deployment types
  • 58. Thank You! Please fill our your session evaluations! Contact Information: Ashish C. Morzaria Director, SAP Business Intelligence a.morzaria@sap.com 1:1 Sessions in the BI Lab are available – sign up now!
  • 59. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 60 © 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward- looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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