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Real-Time Appeal: The Need to Get Closer to the Customer Infographic

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http://spr.ly/AA_Retail - This infographic illustrates the need for large amounts of sophisticated data by retailers to predict consumer behavior and respond in the moment to consumers’ individual needs to advance their competitive edge.

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Real-Time Appeal: The Need to Get Closer to the Customer Infographic

  1. 1. Real-Time Appeal Source: Brick Meets Click, 2013 76% 70% 43% 38% Strengthening shopper engagement Enabling more shopper solutions Implementing store- specific assortments Creating personalized promotions SALE Retailers are taking greater advantage of data to predict consumer behavior and respond in the moment to consumers’ individual needs. To reach these goals, retailers are using analytics in the following areas: 10% OFF STAY RIGHT STAY LEFT SPECIALS For more information and to read the full report, “Give Shoppers the Experience They Want, When They Want It,” visit www.sap.com/RetailAnalytics © Copyright 2013. Bloomberg L.P. All rights reserved.

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