September 10-13, 2012                                                    Orlando, FloridaINSPIRING ANALYTICS: TIPS AND EXA...
Abstract  The last few years have seen massive changes in analytics technology, but  organizations often struggle to take ...
Learning Points • Your job isnt about technology innovation; its about   business innovation. • Organizations like yours h...
Business isLike Surfing               4
“The age of software was fun –                  welcome to the age of data…”       “Organizations earn $10.66 for every $1...
Top Technology Priorities of CIOs, Gartner          2011                                2012Rank Technology               ...
Surging Growth in Business Analytics                                                                                      ...
Analytics is an Ever-Increasing Share of IT Budget  “BI spending has far surpassed IT budget   growth overall for several ...
IT Spending Per Head Rising FastNew revenue generated from ITinitiatives (enterprise innovation, context-          +60%awa...
BI More Successful Than Ever2011 Successful BI Survey                               10
Business Analytics Market SharesBusiness Analytics Market (BI, EPM, Analytic Applications)Share of Market, 2011    SAP    ...
Technology Trends                    12
Sum of All This = Better BusinessSystems of Engagement?                                    13
High-Resolution Management “Right now, your company has: • 21st-century, Internet-enabled business processes • mid-20th-ce...
Remove Bottlenecks   Give business people what they’ve been asking for
In-Memory Computing is Like Photography A transformative technology that slowly but surely upturns the whole industry     ...
Business / IT Tension                          But the   I need my                        system can’t reports NOW!       ...
Colgate-Palmolive                      Able to run detailed                    profitability analysis for                 ...
Provimi“3-3-3 Just do it!” Increased workingcapital by €20 Million                         19
Red BullImproved data compression      and load times:     1.5 TB   300 GB    50 mins     2 mins      20
21
Danone         Sustainability reporting on              35,000 products                                       22
Walkers Crisps  Identified new cost        savings                        23
Medtronic            Combine structured and             unstructured data for               business value                ...
What About Social Data?                          25
Social Analytics        Combine inventory and social media data                 to understand trends                      ...
General Mills      Combine social voice-of-customer data with             structured data warehouse                       ...
Zespri Complex planning tooptimize 100M trays of    Kiwi fruit / year                         28
Mobility           29
Altron Allied Electronics                            “The days of our users and execs                            being in ...
Cornell Bookstore                    .                                Dependent factors                                Hid...
Cleveland Clinic                   32
33
34
Can You Remove Bottlenecks in Your Business? Data Volume/ Complexity                             Flexibility        Sustai...
It’s not about knowing, it’s about doing
Fresh Direct      “Our Food is Fresh.  Our Customers Are Spoiled”                               37
38
React to changes in time to    make a difference                              39
Parking Ticket Optimization                  Leverage spatial data                                          40
Fruit Ratings      Provide data to customers to improve loyalty                                                     41
Houghton Mifflin Harcourt      Better predictions for competitive advantage                                               ...
Charité University HospitalRethink processes using mobile devices                     Doctors with tablets   43
44
Customer Intimacy                    45
46
Mobile Tracking: Airports>1m data points per day and growing (~10% customers with smartphones)                            ...
Telemetry for the Rest of Us                               48
Intelligent Shoes                    49
Intelligent Pills                    50
Snail Tracking             Creative interpretation of a transponder-wearing snail                                         ...
Snail Tracking                 52
Smart Meters1.8 Million Smart Meters by 2015                                   53
Efficiency Savings: $70 million over three years                                                   54
Electricity Theft 77,000 homes, $100 Million a Year, 3% of bills                                                  55
Smart Meter Analysis                           0 hrs                            24 hrs                        0 hrs       ...
57
Can You Rethink Your Business?         Real-Time Decisions                  Geographic AnalysisCustomer Interaction Applic...
Flip Business Models   Lead industry change
Analytics First  An author with a novel idea…                                 60
61
Personalized Offer Testing                             62
Can You Flip Your Business Model?    Turn Products Into Services               Customized, PersonalizedIterative, Real-Tim...
The New Analytic Possibilities Are Endless…      Instantly predict market trends   Provide exactly the right offers      a...
Business Intelligence InnovationBI Core         Creative          Mobile               Extreme        Social  Core for    ...
We Have Faulty Perceptions                             66
So Be Humble!                67
“The stone age was marked bymans clever use of crude tools; theinformation age, to date, has beenmarked by mans crude use ...
Conclusion It’s time to rethink your analytic technology platform      • Big data, mobile, social, collaboration, cloud… I...
Thanks!          You Should Follow Me on          Twitter: @timoelliott          Email:          timo.elliott@sap.com     ...
Thank you for participating.Please provide feedback on this session by completing a short survey via the event           m...
Upcoming SlideShare
Loading in …5
×

Inspiring Analytics: Tips and Examples for Achieving Better Business, Not Just Better Systems

1,225 views

Published on

http://spr.ly/SBOUC_VP - The last few years have seen massive changes in analytics technology, but organizations often struggle to take full advantage of these changes because they are focused on existing ways of working rather than future possibilities. This presentation aims to educate, entertain, and inspire, with a wide range of examples of how people have used brand-new technology (big data, social analytics, mobile analytics, etc.) not only to remove existing analytics bottlenecks, but also rethink business processes and flip industry business models.

Presenter: Timo Elliott, SAP

Published in: Technology, Business
  • Be the first to comment

Inspiring Analytics: Tips and Examples for Achieving Better Business, Not Just Better Systems

  1. 1. September 10-13, 2012 Orlando, FloridaINSPIRING ANALYTICS: TIPS AND EXAMPLES FOR ACHIEVINGBETTER BUSINESS, NOT JUST BETTER SYSTEMSTimo Elliott
  2. 2. Abstract The last few years have seen massive changes in analytics technology, but organizations often struggle to take full advantage of these changes because they are focused on existing ways of working rather than future possibilities. You may be attending this conference primarily to learn about the updates to analytics technology, but please consider taking this opportunity to think about the higher goals of your daily work. This presentation aims to educate, entertain, and inspire, with a wide range of examples of how people have used brand-new technology (big data, social analytics, mobile analytics, etc.) not only to remove existing analytics bottlenecks, but also rethink business processes and flip industry business models. The best analytics system in the world is useless unless it makes a difference to the business, and explaining the new opportunities to business leaders is a critical part of any analytics project leaders role. This session is designed to give attendees concrete steps to make a real difference in their organizations.
  3. 3. Learning Points • Your job isnt about technology innovation; its about business innovation. • Organizations like yours have used analytics to change the way they do business, not just provide "better answers". • By following some concrete steps, you can find opportunities for business improvement in your organization.
  4. 4. Business isLike Surfing 4
  5. 5. “The age of software was fun – welcome to the age of data…” “Organizations earn $10.66 for every $1 spent on analytics”Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011 5
  6. 6. Top Technology Priorities of CIOs, Gartner 2011 2012Rank Technology Rank Technology1 Cloud computing 1 Analytics and business intelligence2 Virtualization 2 Mobile technologies3 Mobile technologies 3 Cloud computing (SaaS,4 IT management IaaS, PaaS)5 Business Intelligence 4 Collaboration6 Networking, voice, and technologies (workflow) data communications 5 Legacy modernization7 Enterprise applications 6 IT management8 Collaboration 7 CRM technologies 8 ERP applications9 Infrastructure 9 Security10 Web 2.0 10 Virtualization 6
  7. 7. Surging Growth in Business Analytics +16.4% BI growth has more than quadrupled over last two years!“After three decades, the business analytics +13.4% market is finally reaching the mainstream There are few growth inhibitors in the foreseeable future” Dan Vesset, IDC +3.8% 2009 2010 2011Gartner: worldwide BI, analytics and performance management software revenue 7
  8. 8. Analytics is an Ever-Increasing Share of IT Budget “BI spending has far surpassed IT budget growth overall for several years” +4.3% Dan Sommer, Gartner +4.1% 3.9% 2009 2010 2011Gartner: worldwide BI, analytics and performance management software revenue 8
  9. 9. IT Spending Per Head Rising FastNew revenue generated from ITinitiatives (enterprise innovation, context- +60%aware computing, social networks, etc.)will become the primary factordetermining CIOs compensation.Information-smart businesses willincrease recognized IT spending perhead by 60%.“Enterprise leaders and stakeholders mustchange their way of thinking that “loweris better” for IT spending per employee” Gartner Predicts 2011 2011 2015 9
  10. 10. BI More Successful Than Ever2011 Successful BI Survey 10
  11. 11. Business Analytics Market SharesBusiness Analytics Market (BI, EPM, Analytic Applications)Share of Market, 2011 SAP 24% Oracle 15.6% SAS Institute 12.6% IBM 12.1% Microsoft 8.1%Gartner Market Share Analysis: Business Intelligence, Analytics and Performance Management Software, Worldwide, published April 2012 11
  12. 12. Technology Trends 12
  13. 13. Sum of All This = Better BusinessSystems of Engagement? 13
  14. 14. High-Resolution Management “Right now, your company has: • 21st-century, Internet-enabled business processes • mid-20th-century management processes • all built atop 19th-century management principles.” – Gary Hamel 14
  15. 15. Remove Bottlenecks Give business people what they’ve been asking for
  16. 16. In-Memory Computing is Like Photography A transformative technology that slowly but surely upturns the whole industry 16
  17. 17. Business / IT Tension But the I need my system can’t reports NOW! cope! 17
  18. 18. Colgate-Palmolive Able to run detailed profitability analysis for the first time 18
  19. 19. Provimi“3-3-3 Just do it!” Increased workingcapital by €20 Million 19
  20. 20. Red BullImproved data compression and load times: 1.5 TB 300 GB 50 mins 2 mins 20
  21. 21. 21
  22. 22. Danone Sustainability reporting on 35,000 products 22
  23. 23. Walkers Crisps Identified new cost savings 23
  24. 24. Medtronic Combine structured and unstructured data for business value 24
  25. 25. What About Social Data? 25
  26. 26. Social Analytics Combine inventory and social media data to understand trends 26
  27. 27. General Mills Combine social voice-of-customer data with structured data warehouse 27
  28. 28. Zespri Complex planning tooptimize 100M trays of Kiwi fruit / year 28
  29. 29. Mobility 29
  30. 30. Altron Allied Electronics “The days of our users and execs being in the office have gone. They work from home or on the road. We had to develop a solution that gets information out to where our people are. Everything we do is mobile first. In addition, it’s less cumbersome and cheaper to buy and use a tablet than any other form.” Debra-Lynn Marais Group Information Manager Altron Allied Electronics 30
  31. 31. Cornell Bookstore . Dependent factors Hidden relationship Limitation of regression model Forecasting based on multiple factors Predictive analytics on out-of-stock books 31
  32. 32. Cleveland Clinic 32
  33. 33. 33
  34. 34. 34
  35. 35. Can You Remove Bottlenecks in Your Business? Data Volume/ Complexity Flexibility Sustainability Unstructured data Social data Access on the move Transparency 35
  36. 36. It’s not about knowing, it’s about doing
  37. 37. Fresh Direct “Our Food is Fresh. Our Customers Are Spoiled” 37
  38. 38. 38
  39. 39. React to changes in time to make a difference 39
  40. 40. Parking Ticket Optimization Leverage spatial data 40
  41. 41. Fruit Ratings Provide data to customers to improve loyalty 41
  42. 42. Houghton Mifflin Harcourt Better predictions for competitive advantage 42
  43. 43. Charité University HospitalRethink processes using mobile devices Doctors with tablets 43
  44. 44. 44
  45. 45. Customer Intimacy 45
  46. 46. 46
  47. 47. Mobile Tracking: Airports>1m data points per day and growing (~10% customers with smartphones) 47 47
  48. 48. Telemetry for the Rest of Us 48
  49. 49. Intelligent Shoes 49
  50. 50. Intelligent Pills 50
  51. 51. Snail Tracking Creative interpretation of a transponder-wearing snail 51
  52. 52. Snail Tracking 52
  53. 53. Smart Meters1.8 Million Smart Meters by 2015 53
  54. 54. Efficiency Savings: $70 million over three years 54
  55. 55. Electricity Theft 77,000 homes, $100 Million a Year, 3% of bills 55
  56. 56. Smart Meter Analysis 0 hrs 24 hrs 0 hrs 0 ,0 6 24 hrs 0 ,0 5 0 ,0 4 0 ,0 3 0 ,0 6 2 0 ,0 0 ,0 5 1 0 ,0 0 ,0 4 0 0 ,0 3 0 ,0 2 0 ,0 1 0 ,0 4 0 0 ,0 3 0 ,0 2 0 ,0 4 0 ,0 1 consumption [kWh] 0 ,0 3 0 0 ,0 2 0 ,0 1consumption [kWh] 0 ,0 5 0 0 ,0 4 0 ,0 3 In-memory pattern recognition 0 ,0 5 0 ,0 2 0 ,0 4 0 ,0 1 0 ,0 3 2 algorithm crunches typical load 0 0 ,0 2 0 ,0 1 profiles out of those huge amount 0 1,0 0E -0 1 8,0 0E -0 2 of data to “summarize” those data 6,0 0E -0 2 1 ,00 E-0 1 4,0 0E -0 2 8 ,00 E-0 2 and categorize user behavior. 2,0 0E -0 2 6 ,00 E-0 2 0 ,00 E+ 0 0 4 ,00 E-0 2 2 ,00 E-0 2 0 ,0 0 E+ 00 0 ,0 5 0 ,0 4 0 ,0 3 0 ,0 5 Instead of exploring millions of individual 0 ,0 2 0 ,0 4 0 ,0 3 1 0 ,0 0 ,0 2 0 3 profiles it is sufficient to take a look at the 0 ,0 1 typical pattern in the data to understand 1 typical size: millions of daily profiles 0 user behavior. Those pattern are the basis for other follow-up processes Millions of daily consumption profiles contain valuable information about customer behavior for a better energy management 56
  57. 57. 57
  58. 58. Can You Rethink Your Business? Real-Time Decisions Geographic AnalysisCustomer Interaction Applications Predictive, Risk-Based Planning Mobile Applications Sensor Data Customer-Facing Benchmarks 58
  59. 59. Flip Business Models Lead industry change
  60. 60. Analytics First An author with a novel idea… 60
  61. 61. 61
  62. 62. Personalized Offer Testing 62
  63. 63. Can You Flip Your Business Model? Turn Products Into Services Customized, PersonalizedIterative, Real-Time Improvements Work With Your Ecosystem “Unthinkable Apps” 63
  64. 64. The New Analytic Possibilities Are Endless… Instantly predict market trends Provide exactly the right offers and customer needs and service levels to every customer Predict how market price Have a continuously-updated volatility will impact your window onto future sales, production plans showing changes in real time See changes in demand or Understand what your supply across your entire customers and potential Supply Chain immediately customers are saying about you, right now Monitor and analyze all Predict cash flows to manage deviations and quality issues collections, risk and short- in your production process term borrowing in real time 64
  65. 65. Business Intelligence InnovationBI Core Creative Mobile Extreme Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage Leadership the Enterprise untapped users the network Innovation without Disruption 65
  66. 66. We Have Faulty Perceptions 66
  67. 67. So Be Humble! 67
  68. 68. “The stone age was marked bymans clever use of crude tools; theinformation age, to date, has beenmarked by mans crude use of clevertools.” 68
  69. 69. Conclusion It’s time to rethink your analytic technology platform • Big data, mobile, social, collaboration, cloud… It’s time to rethink your business • Look to eliminate bottlenecks, rethink business processes, flip business models You should start today! • There are great new analytic opportunities, and YOU are the best person to bridge the gap between the business and technology
  70. 70. Thanks! You Should Follow Me on Twitter: @timoelliott Email: timo.elliott@sap.com Business Analytics Blog: timoelliott.com
  71. 71. Thank you for participating.Please provide feedback on this session by completing a short survey via the event mobile application. SESSION CODE: 1204Learn more year-round at www.asug.com

×