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Customer Analytics Infographic (Brazilian Portuguese)

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http://spr.ly/SAP_Analytics - The constant growth of information on numerous products and services empower customers with crucial intelligence that influences their purchase decisions. Achieving success in keeping in-tune with customers’ rapidly changing needs requires businesses to streamline their customer data management activities to personalize each customer interaction.

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Customer Analytics Infographic (Brazilian Portuguese)

  1. 1. Não seguiram as melhores práticasem usar dados do cliente, por issosão incapazes de envolver os clientesde forma relevante.Identifique clientes de alto valor eenvie mensagens de marketing específicasOtimize lotes de produtos e ofereçaprazos baseados no comportamentohistórico e recente do cliente.MELHORESPASSOS PARA ADMINISTRAR COMSUCESSO A JORNADA DO COMPRADOREncantar clientes não é tarefa fácil para as organizações de hoje. O constante crescimento de informações sobre inúmerosprodutos e serviços os fortalece com uma capacidade inteligente crucial que influencia suas decisões de compras. Alcançar osucesso mantendo-se em dia com as necessidades de clientes que mudam rapidamente requer muito trabalho para dinamizaras atividades de gestão de dados a fim de personalizar a interação com cada cliente. As atividades que são usadas para adminis-trar dinamicamente a jornada deste comprador podem ser comparadas a navegar num rio traiçoeiro. O sucesso para completaruma jornada neste rio precisa de empresas que tomem as decisões certas em cada fase da jornada do comprador, coordenandosuas atividades, compartilhando informações e trabalhando de forma colaborativa para firmar clientes para a vida toda.Empresas que administram a coletade dados do cliente com sucesso usamos seguintes diferenciadores chave:61%BIC57%BIC61%BICDADOSDOCLIENTECOLETAIntegre dados internos com dados externosRastreamento,avaliaçãoerelatórioPlataformasdemídiasocialIntegração de dados internossobre os clientes/prospectoscom dados externos (ex: online,social) para conseguir umavisão mais abrangente dasinterações do cliente.Identificaçãodos clientes maisinfluentes dentro dasplataformas de mídia socialRastreamento, avaliaçãoe relatório do impacto decada conteúdo digitaldirecionando ocomportamento do clienteOS DESAFIOS TOP PARA AS EMPRESAS DE HOJE48% 32%MaiorconcorrênciaExpectativas de clientesque mudam rapidamenteAdministre/Navegue ajornada dos compradoresutilizando as melhorespráticas analíticas do clienteRetenção do clienteBIC 158% maior que todos os outrosSatisfação do clienteBIC 16,4 vezes maior que todos os outrosMargem de lucro médio por clienteBIC 8,14 vezes maior que todos os outrosRetorno dos investimentos de marketingBIC 844% maior que todos os outrosNós conhecemos osnossos clientes!VISTA DE 360°DO CLIENTE:Integração ininterruptade dados do cliente com ossistemas da empresa (ex: ERP, CRM)52%Relate os resultados dedesempenho do envolvimentodo cliente por cargo73%BIC70%BIC48%Todos os outros: 55%Todos os outros: 31%

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