SAP CRM Internet Sales Application (ISA) Streamlined And Automated Sales Process

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CRM ISA dramatically improved online sales by automating the flow of information. The new process involved a customer placing an order with a sales agent, and the agent would directly purchase the order online. The health care plan was then rapidly delivered to the sales agent and distributed to customers. YASH also conducted comprehensive end-user training with Health Net to increase the adoption rate of the new system.

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SAP CRM Internet Sales Application (ISA) Streamlined And Automated Sales Process

  1. 1. TM SAP® CRM Success Story @ YASH SAP CRM Internet Sales Application (ISA) Streamlined and Automated Sales ProcessIndustry The ClientHealthcare Health Net, Inc. is among the nations largest publicly traded managed health care companies. Its mission is to help people be healthy, secure and comfortable. The companys health plans and government contracts subsidiaries provide health benefits to approximately 6.7 million individuals across the country.GeographyUSAInefficient Manual Processes Created Customer Service IssuesHealth Nets existing sales process involved customers placing Net wanted to enhance their customers experiences with thetheir health plan orders with company agents, who would then company, while decreasing sales cycle times. They selected YASHphysically visit or mail the orders to the regional home office. Technologies to identify the best solution for their businessA Health Net executive would then manually enter the data needs, based on YASHs customer-centric solutions and rapidinto the system and send the processed application and health deployment methodologies.plan back to the sales agent to give to the customer. YASH designed an SAP CRM Internet Sales Application (ISA)This time-consuming process resulted in lost applications, solution for Health Net that would solve their immediate needsinability to track current order status, and created customer and provide the required stability, intuitiveness and scalabilityservice issues that hindered growth opportunities. In order to that was lacking in the current system.bolster their competitive advantage in the marketplace, Health
  2. 2. “The CRM ISA enabled YASH Improved the Flow of Information with an Automated and Robustus to rapidly respond to Solutionour most valuableasset—our customers. CRM ISA dramatically improved online sales by automating the flow of information. The new process involvedWere very satisfied a customer placing an order with a sales agent, and the agent would directly purchase the order online. Thewith the depth of health care plan was then rapidly delivered to the sales agent and distributed to customers. YASH alsofunctionality of our new conducted comprehensive end-user training with Health Net to increase the adoption rate of the newautomated process and system.the benefits it Based on strict deadlines for this initiative, YASH utilized the Accelerated SAP (ASAP) methodology. ASAPprovides.” streamlined the implementation, from project preparation to Go-Live and support, by providing templates, tools and accelerators built on best practices. —Branch Manager Current Process New Process (Before SAP CRM) (After SAP CRM) EXECUTIVE C U S T O M E R C U S T O M E R SALES AGENT SALES EXECUTIVE AGENT Customer places order with sales agent Customer places order with sales Consolidated order sent by agent to executive Sales agent makes online bulk purchase Entry made by executive to system Product delivered to sales agent System process order & pass to executive Sales agent distribute product(health plan) to end customer Executive sends products (health plans) consolidated to sales agent Sales agent distribute product (health plan) to end customer Figure - 1 Figure - 2 CRM Integration Provided Real Value to Customers Health Net realized a significant time reduction of the sales process within the first month. The volume of customer orders also increased in that time, solidifying the solutions ability to scale with the increasing volume of business. It strengthened the cooperation between the home office and branch offices, which increased employee productivity. The ability to track orders in real-time and expedite the sales process increased customer satisfaction and retention levels. About YASH Technologies YASH Technologies focuses on customer success. As a leading enterprise business sand technology partner for medium and large global customers, we leverage technology and our flexible delivery models to drive performance and business value throughout a customers enterprise. YASHs comprehensive service approach incorporates a holistic view of our customers that extends beyond delivery. This approach integrates enterprise solutions and services, proprietary best practice offerings, strategic application and maintenance outsourcing, as well as consulting and integration services. YASH is a SEI CMMI (Level 3) and an ISO 9001:2000 certified company with US and India headquarters and regional sales and development offices spread across 3 continents. For More Information Email us: sap@yash.com | Visit www.yash.com/sap SAP-CRM-Health176-0909 TMYASH Technologies www.yash.com/contactusGlobal Presence - USA | EU | MEA | APAC • California | Illinois | Massachusetts | Missouri | New YorkTexas | London | Bahrain | Hongkong | Singapore • Hyderabad | Pune | Mumbai | Bangalore | IndoreWorld HQ: 605-17th Avenue East Moline IL 61244 USA | Toll Free: 877-369-YASH | Tel: 309-755-0433 | Fax: 309-796-1242EU: The Mille-II Floor 1000-Great West Road Brentford London TW89HH UK | Tel: 44-20-8261-4408 | Fax: 44-20-8261-4418India: 201-205 Bansi Trade Center 581/5 MG Road Indore MP 452001 India | Tel: 91-731-426-1100 | Fax: 91-731-420-6593

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