Infográfico SAP Forum Brasil 2014

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Conheça alguns números e dados interessantes sobre o maior evento de negócios e tecnologia da América Latina, o SAP Forum Brasil.

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Infográfico SAP Forum Brasil 2014

  1. 1. FORUMBRASIL SAPFORUM BRASIL
  2. 2. FORUMBRASIL Mostmentionedaccounts SOCIALMEDIAMENTIONS @tobiashofmann 1.08% 16 @FelipePlets 1.15% 17 @SAPpmes 1.35% 20 @lucattelli 1.55% 23 @ronildorsantos 1.69% 25 @marlosimon 1.69% 25 @ruinogueira 1.82% 27 @HDSBrasil 3.11% 46 @Sapdevs 3.11% 46 @SapBrasil 4.59% 68 Account Percentage #Mentions
  3. 3. FORUMBRASIL Shareofvoice:brandsentimentduringthecoverageoftheeventinsocialchannels. 400 Feb11 Feb12 Feb13 300 200 100 0 Negative0% Neutral47.1% Positive52.9% Unknown0% TophashtagsduringSAPForum Brasil #SAPForum 88.45% 1,309 #Brasil 76.69% 1,135 #EuNoSAPFORUM 13.18% 195 #sap 5.2% 77 Hashtag Percentage #Mentions
  4. 4. FORUMBRASIL TherewerenonegativementionsduringtheSAPForumBrasilcoverage. Weachievedalmost53% ofpositivesentimentduringthecoverage,asmostusers showedtheirinterestcommentingonthemainconferences,quotesofthespeakersand thegreatatmosphereoftheeventinsocialchannels. Positive: Neutral:
  5. 5. FORUMBRASIL WordCloud:themainwordsmentionedin socialchannelsduringSAPForumBrasil. mobilidade moveis empresas stand clientes forum codejam conheça pela soluçoes inovaçaonegocio developersvisite processos voce diasao pao presidente plataforma ucp palestra negocios ate vantagem sucesso futuro social evento começa vai track Brasil empresa sap hana conhecer session 2014 estande soluçao tecnologia hitachi
  6. 6. FORUMBRASIL AgesRanges AgeRange Under15 0.63% 15-17 0.63% 25-44wastheagerangewiththehighestparticipationduringthepromotion andcoverageoftheevent,representing73% oftheaudience. 18-24 10.69% 45-54 1.89% 55-64 7.34% 65andup 5.03% % Mentions Demographics Gender Male 42.76% Female 38.16% Company 19.8%
  7. 7. FORUMBRASIL Country(#Tweets) SaoPaulo TaboadaSerra SaoLeopoldo RiodeJaneiro 6.45% Bauru 4.74% Restof theworld 3.8% PortoAlegre 2.09% TheSAPForumBrasiltookplaceinSãoPaulo,wherethehighestnumberofcomments relatedtotheeventweremade,andthecitywheresomeofthemostimportantSAP partnersarebased. Belem 1.52%
  8. 8. FORUMBRASIL Devices Mobileusageisgrowingexponentiallyintheregion:51% ofinteractionsweremadefrom amobiledevice,mentioningtheofficialeventhashtagsandfollowingthelivecoverage. Application Percentage #Tweet Web 22.3% 330 TwitterforIphone 19.12% 283 Hootsuite 16.69% 247 Sprinklr 11.35% 168 TwitterforAndroid 7.84% 116 TwitterforIpad 6.22% 92 TweetbotforIOS 2.5% 37 Instagram 1.35% 20 TwitterforBlackberry 1.22% 18 TwitterforWindows 1.22% 18 Other21.32% Mentions Desktop27.05% Mentions Mobile51.63% Mentions
  9. 9. FORUMBRASIL Aglimpseatsomeofthementions
  10. 10. FORUMBRASIL SocialMediaWallinitiative Throughthein-houseinitiative"SocialMediaWall".attendeeswereinvitedtointeractwiththe brandwiththehashtag#EuNoSAPForum,thusfosteringparticipationwithinnovativeideas. ThetotalreachoftheSocialMediaWallintwitterduringSAPForum Brasilwas2.8millions. Theuser@DianaHDSrankedat1stplacegenerating63tweets.
  11. 11. FORUMBRASIL Thehashtag#EuNoSAPForumoftheinitiative“SocialMediaWall”reachedalmost13% ofthementions relatedtotheevent,achievingthethirdplacebehindtheofficialeventhashtags#SAPForumand#Brasil. 25-44wastheagerangewiththehighestparticipationduringthepromotionandcoverageoftheevent, representing73% oftheaudience. Almost52% ofusersusedamobiledevicetoexecuteanaction. “Technology”,“SAP”,“talk”,“business”,“hana”and“solutions”werethewordsassociatedtotheevent. Therewerenonegativementionsduringtheevent.Weachieveda53% ofpositivesentimentwiththe contentpublished. Highlights

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