Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SAP HANA – Line of Business MarketingSolution OverviewMay, 2012
Legal DisclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed witho...
Agenda1.      Challenges and Opportunities for Marketing2.      Introducing In-Memory Computing Technology and SAP HANA3. ...
Challenges and Opportunitiesfor Marketing
Your business environment is constantly changing                                               Shift to                   ...
… and being driven by a “Big Data” trend                                      30M networked                               ...
You need to take control of a fast-growing volume of manytypes of data ...                                                ...
… and current relational database technology can‟t handle the volume, velocity and variety of all your marketing data     ...
Whilst marketing objectives remain the same                                      Improve brand equity   Improve return on ...
As a marketing professional, you are struggling with ...                                      “Time-consuming marketing   ...
Chief Marketing Officers feel unprepared for big data71% of CMOs are unprepared for the Data Explosion issue              ...
Better leverage your data to be one step ahead Successful marketing organizations recognise the value of effectively utili...
Powerful customer insights can boost marketingperformanceLeading businesses can outpace the competition because they can:...
How can you create more value and become adata-driven marketing organization?What Marketing needs from IT                 ...
Introducing In-Memory ComputingTechnology and SAP HANA
SAP HANABreakthrough innovation with in-memory computingIn-memory computing is a technology that analyses massive quantiti...
SAP HANA, modern platform for real ‘real-time’                                                                     (Other ...
A platform for innovative real-time analytics and applications                                                            ...
Bringing more choice with SAP HANA  Solutions powered by        SAP HANA   Take advantage of standard    solutions deliver...
Creating Business Value inMarketing with SAP HANA
SAP HANA for Line of Business Marketing                  Insights                Real-Time            Speed       Gain dee...
Solutions powered by SAP HANAfor Line of Business Marketing                             Insights   Real-Time              ...
SAP Customer Segmentation Accelerator                             Customer                                               C...
SAP Customer Segmentation Accelerator                    Key                                       Key                 Cap...
SAP and a global partner ecosystem offer RapidDeployment Solutions to get you started…Software•       that quickly address...
… providing predictability, out-of-the-box integration anda variety of adoption choices to suit your business needsPredict...
Customer Benefits
Turning issues into opportunities with SAP HANA                                                             Marketing anal...
Unlock business opportunities within your big dataBy gaining deep insights into large amounts of marketing-relateddata, yo...
Empower marketing with true real timeBy getting instant access to real-time marketing-related information,you can:    Incr...
Accelerate differentiating marketing processesBy enabling fast analysis and simulations, you can:Increase business user   ...
What the customers say         “ “T-MobileUnderstand, message, and market to customers more effectivelyacross millions of ...
Summary
Top ten reasons why customers choose SAP HANABringing Marketing to the next level  1                                      ...
Thank You!
Upcoming SlideShare
Loading in …5
×

SAP HANA for Line of Business Marketing

2,531 views

Published on

Delivering new customer experiences with SAP HANA: SAP HANA provides your marketing organization with deep insights into big data for unlocking new business opportunities. You can also empower your organization with true real-time to enable new data-driven business models while allowing quicker reactions to changing market conditions. Furthermore, SAP HANA delivers faster analysis and simulations to help accelerate differentiating marketing processes.
With SAP HANA, you can significantly improve revenues and profits, reduce marketing spend while increasing customer loyalty.

Published in: Technology
  • Be the first to comment

SAP HANA for Line of Business Marketing

  1. 1. SAP HANA – Line of Business MarketingSolution OverviewMay, 2012
  2. 2. Legal DisclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed withoutthe permission of SAP. This presentation is not subject to your license agreement or any other service orsubscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in thisdocument or any related presentation, or to develop or release any functionality mentioned therein. Thisdocument, or any related presentation and SAPs strategy and possible future developments, products andor platforms directions and functionality are all subject to change and may be changed by SAP at any timefor any reason without notice. The information in this document is not a commitment, promise or legalobligation to deliver any material, code or functionality. This document is provided without a warranty of anykind, either express or implied, including but not limited to, the implied warranties of merchantability, fitnessfor a particular purpose, or non-infringement. This document is for informational purposes and may not beincorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, exceptif such damages were caused by SAP´s willful misconduct or gross negligence.All forward-looking statements are subject to various risks and uncertainties that could cause actual resultsto differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in makingpurchasing decisions.© 2012 SAP AG. All rights reserved. 2
  3. 3. Agenda1. Challenges and Opportunities for Marketing2. Introducing In-Memory Computing Technology and SAP HANA3. Creating Business Value in Marketing with SAP HANA4. Customer Benefits5. Summary© 2012 SAP AG. All rights reserved. 3
  4. 4. Challenges and Opportunitiesfor Marketing
  5. 5. Your business environment is constantly changing Shift to Digital Communications Fragile Economy Deteriorating Customer Loyalties How deeply do these changes impact your marketing organization?© 2012 SAP AG. All rights reserved. 5
  6. 6. … and being driven by a “Big Data” trend 30M networked sensors nodes growing 30% y/y Smart phones growing 20% y/y 5B Mobile Phones in Use Facebook Population of 7B 800M active users in 2011 30B pieces of content shared/month 48 hours of video uploaded/minute© 2012 SAP AG. All rights reserved. 6
  7. 7. You need to take control of a fast-growing volume of manytypes of data ... VELOCITY Worldwide digital content will double in 18 months, and every 18 months thereafter. IDC Mobile CRM Data Segmentation Planning Emails Demand Tweets Social Media Leads SpeedVOLUME Velocity VARIETYIn 2005, mankind created Customer 80% of enterprise data will150 Exabyte of information. be unstructured spanningIn 2011, 1,200 Exabyte‟s traditional and non traditionalwill be created. Customer Loyalty sources. The Economist Gartner Campaigns © 2012 SAP AG. All rights reserved. 7
  8. 8. … and current relational database technology can‟t handle the volume, velocity and variety of all your marketing data Physical Limits © 2012 SAP AG. All rights reserved. 8
  9. 9. Whilst marketing objectives remain the same Improve brand equity Improve return on Improve marketing marketing investment operational (ROMI) effectiveness Do you have the right technology to support your objectives ?© 2012 SAP AG. All rights reserved. 9
  10. 10. As a marketing professional, you are struggling with ... “Time-consuming marketing analysis often based on incomplete and outdated information So I cannot react fast enough to market changes and optimize the return on marketing investments”“Difficult to access detailed “Inability to leverage highmarketing-related data of many volumes of customer data fromtypes multiple sourcesSo I cannot build marketing So I cannot fully understandprograms to deliver an optimal or anticipate customercustomer experience” demands and behaviors”© 2012 SAP AG. All rights reserved. 10
  11. 11. Chief Marketing Officers feel unprepared for big data71% of CMOs are unprepared for the Data Explosion issue “ “ One of our biggest challenges is in data analysis. For the complexity and size of our organization, we are way behind,” - Consumer Products CMO in US We‟re drowning in data. What we lack are true insights,” - Life Sciences CMO in Switzerland At this moment, I don‟t know how our marketing department will cope with the expected data explosion.” - Utilities CMO in NetherlandsSource: “From Stretched to Strengthened”,IBM Global Chief Marketing Officer Study, October 2011 © 2012 SAP AG. All rights reserved. 11
  12. 12. Better leverage your data to be one step ahead Successful marketing organizations recognise the value of effectively utilizing their data 67% Segmentation / targeting 53% Winning ways CMOs in 56% outperforming organizations invest Awareness /education 36% more effort in capturing an using data to foster customer 54% relationships Interest/desire 35% Outperforming organizations 58% Action/buy 49% Underperforming organizations 50% Use/enjoy 34% 51% Bond/advocate 31%Source: “From Stretched to Strengthened”, IBM Global Chief Marketing Officer Study, October 2011 © 2012 SAP AG. All rights reserved. 12
  13. 13. Powerful customer insights can boost marketingperformanceLeading businesses can outpace the competition because they can: Base decisions on the latest, granular multi-structured data Fumblers Make decisions on analytics rather than Fumblers intuition Frequently reassess forecasts and plans Utilize analytics to support a spectrum Fact Finders of strategic, operational, and tactical Fact Finders decision making Rapidly evaluate alternative scenarios n=1,002 Source: IDC„s SAP HANA Market Assessment, August 2011 How well do you leverage your own data ?© 2012 SAP AG. All rights reserved. 13
  14. 14. How can you create more value and become adata-driven marketing organization?What Marketing needs from IT Slice and dice into high volumes of data Access to real-time and trusted information Deep insights into all kinds of data Fast analysis and simulations Complete marketing information in one single place Business users being able to create their own customer insights and analysis© 2012 SAP AG. All rights reserved. 14
  15. 15. Introducing In-Memory ComputingTechnology and SAP HANA
  16. 16. SAP HANABreakthrough innovation with in-memory computingIn-memory computing is a technology that analyses massive quantities of data inlocal memory so that the results of complex analyses and transactions areavailable at your fingertips – and business decisions can be executed without delayWith in-memory technology, you can: Gain Real-Time – know it when it happens Go Deeper – ask any question on any data Act Broadly – manage large volumes of data Run Faster – analyze at the speed of thought Get Flexibility – eliminate pre-fabrication requirements© 2012 SAP AG. All rights reserved. 16
  17. 17. SAP HANA, modern platform for real ‘real-time’ (Other query SAP Business tools) Objects toolsWhat is SAP HANA?SAP HANA ™ is a modern platform that SAP HANA SAP HANA information modeling leverages the power of in-memory computing composerEnables to drive businesses in real-time on an ever increasing massive volume of dataCan be deployed as an appliance or SAP Business delivered via the cloud Suite Real-time copy SAP HANA Batch bulk uploads Other data sources SAP Business Warehouse © 2012 SAP AG. All rights reserved. 17
  18. 18. A platform for innovative real-time analytics and applications (Other query SAP BusinessReal-time solutions powered by SAP HANA tools) Objects tools New Accelerators and Analytic Content for powerful analysis and reporting on big data Real-Time Business New Applications for highly innovative Real-Time Real-Time processes and business models Analytics Applications Real -Time Trusted DataBenefits SAP HANA SAP Make smarter and faster decisions Business SAP in-memory Suite Real-time computing React more quickly copy Unlock new opportunities Batch bulk uploads Other Invent new data-driven business models data sources Ensure quick time-to-value SAP Business Warehouse © 2012 SAP AG. All rights reserved. 18
  19. 19. Bringing more choice with SAP HANA Solutions powered by SAP HANA Take advantage of standard solutions delivered on top of SAP HANA to innovate without Easy to deploy disruption Rapid deployment solutions SAP HANA Non-Disruptive Benefit from fixed cost and SAP in-memory computing scope solutions for more predictability and quicker time- to-value Flexible SAP HANA platform Leverage SAP HANA as a platform to address your unique needs© 2012 SAP AG. All rights reserved. 19
  20. 20. Creating Business Value inMarketing with SAP HANA
  21. 21. SAP HANA for Line of Business Marketing Insights Real-Time Speed Gain deep Provide instant Enable fast insights into access to real-time analysis and large amounts of marketing-related simulations marketing-related information data Empower marketing with real-time yet non-disruptive innovations© 2012 SAP AG. All rights reserved. 21
  22. 22. Solutions powered by SAP HANAfor Line of Business Marketing Insights Real-Time SpeedSAP Customer Segmentation Segment high volumes of customer data atAccelerator unparalleled speedSAP NetWeaver Business Warehouse Accelerate business warehouse operationspowered by SAP HANA to drive higher performance© 2012 SAP AG. All rights reserved. 22
  23. 23. SAP Customer Segmentation Accelerator Customer Customer Pain Points Needs Inability to access all customer data in one  Access customer data as and when needed place  Analyze high volumes of different types of Latency when analyzing large volumes of customer data from all available sources customer data  Optimize segmentation and targeting Lack of tools to make own segmentations The Solution: SAP Customer Segmentation Accelerator Segment high volumes of customer data at unparalleled speed© 2012 SAP AG. All rights reserved. 23
  24. 24. SAP Customer Segmentation Accelerator Key Key Capabilities Benefits  Deep insights into up-to-date  Recognize and react to customer and marketing constantly changing customer information behavior and preferences  Deep customer segmentation of  Deliver highly personalized and precise audiences relevant marketing programs  Instant analysis of large volumes  Accelerate the business impact of customer data of marketing SAP Customer Segmentation Accelerator potential business impact:  Maximized revenues and profits  Increased conversion and response rates quick link: /rds-cust-seg  Improved marketing effectiveness© 2012 SAP AG. All rights reserved. 24
  25. 25. SAP and a global partner ecosystem offer RapidDeployment Solutions to get you started…Software• that quickly addresses the most urgent business processes SAP Rapid Deployment SolutionsContent• SAP best practices, templates and tools for easy solution adoption SoftwareEnablement Service Content• educational material supports fast and effective Enablement end user adoptionService• defined scope and fixed price provide for lower risk © 2012 SAP AG. All rights reserved. 25
  26. 26. … providing predictability, out-of-the-box integration anda variety of adoption choices to suit your business needsPredictability Fast value in days/weeks SAP Rapid Fixed cost and fixed scope Deployment SolutionsIntegration Integrated start and growth options Immediate and future IT and business processes landscape integrityChoice Modular packages to meet specific business needs and allow individual adoption paths Flexible licensing and deployment options© 2012 SAP AG. All rights reserved. 26
  27. 27. Customer Benefits
  28. 28. Turning issues into opportunities with SAP HANA Marketing analysis is Accessing detailed Exploring high volumes often based on Issues marketing-related data of of customer data from incomplete, inaccurate many types is very multiple sources can be and often outdated difficult very time-consuming information SAP HANA Opportunities for Marketing Gain deep insights Enable fast analysis into large amounts of Provide instant access and simulations marketing-related data to real-time marketing- related information Unlock business Empower marketing Accelerate opportunities with your with true real time differentiating big data marketing processes© 2012 SAP AG. All rights reserved. 28
  29. 29. Unlock business opportunities within your big dataBy gaining deep insights into large amounts of marketing-relateddata, you can: Increase revenues by Improve customer Reduce marketingidentifying new customer loyalty by creating spend and maximize segments and business highly personalized business impact by opportunities marketing programs testing and simulating outcomes prior to launch© 2012 SAP AG. All rights reserved. 29
  30. 30. Empower marketing with true real timeBy getting instant access to real-time marketing-related information,you can: Increase market Optimize conversion Improve customershare and margin with rates with real-time loyalty by reacting innovative solutions visibility into results quickly to every and business models consumer interaction© 2012 SAP AG. All rights reserved. 30
  31. 31. Accelerate differentiating marketing processesBy enabling fast analysis and simulations, you can:Increase business user Optimize ROMI with Enhance overall productivity with self- consolidated views of marketing service access to all all relevant marketing performance with information, faster information a better orchestration marketing analysis and of the key marketing simulations processes© 2012 SAP AG. All rights reserved. 31
  32. 32. What the customers say “ “T-MobileUnderstand, message, and market to customers more effectivelyacross millions of daily interactionsJeff Wiggin, VP Enterprise Systems DevelopmentBSH Home Appliances CorporationCreate business forecasts in seconds rather than daysDr. Jürgen Sturm, CIOBOOAN Ltd.Use real-time dashboards to better react to market changesZhang Meili, COOFor more information, please visit our SAP HANA website: http://www.sap.com/hana/reviews/index.epx © 2012 SAP AG. All rights reserved. 32
  33. 33. Summary
  34. 34. Top ten reasons why customers choose SAP HANABringing Marketing to the next level 1 6 All Data Cloud Manage massive data volume at high speeds Step up to the world„s most advanced cloud 2 7 Any Source Innovation Gain insights from structured and unstructured data The ultimate platform for business innovation 3 8 Real-Time Simplicity Enable real-time interactions across your value chain Fewer layers, simpler landscape, lower cost 4 9 Analysis Value Unlock new insights with predictive, complex analysis Innovation without disruption adds value to legacy investments 5 10 Applications Choice Run next-generation applications Open choice at every layer to work with your preferrred partners© 2012 SAP AG. All rights reserved. 34
  35. 35. Thank You!

×