TSG 1899 Hoffenheim Customer Success Profile


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Read how TSG 1899 Hoffenheim, a member of the premier German soccer league, Bundesliga, professionalized social media monitoring of its large fan base with SAP Social Media Analytics by Netbase

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TSG 1899 Hoffenheim Customer Success Profile

  1. 1. SAP Customer Success Profile | Sports and Entertainment | TSG 1899 Hoffenheim © 2013 SAP AG or an SAP affiliate company. All rights reserved. Picture Credit | Used with permission. TSG 1899 Hoffenheim: Professionalizing Social Media Monitoring with SAP® Social Media Analytics by NetBase A member of the premier German soccer league, Bundesliga, TSG 1899 Hoffenheim needed to improve social media interaction with its large fan base. This meant establishing control over outgoing communications as well as staying engaged on topics that excite fans most. With the SAP® Social Media Analytics application by NetBase, TSG Hoffenheim can identify popular topics and see where it is part of the discussion. It can also make sure outgoing communications are professional, topical, and fun.
  2. 2. SAP Customer Success Profile | Sports and Entertainment | TSG 1899 Hoffenheim TSG Hoffenheim scores with social media analytics Managing communications to be trendy, fun, and professional Objectives Benefits • Professionalize involvement in social networks • Identified relevant topics as well as where they are • Leverage social media to keep fans informed, discussed maintain the team’s image, and give a behind-the- • Successfully professionalized social media scenes view with pictures and videos monitoring • Reduced negative social media interactions Why SAP between players and consumers • Long-standing and trusted partnership • Ability to identify popular topics trending in social Future plans media and flag where and how often the team is Develop strategic questions to accurately and discussed using the SAP® Social Media Analytics effectively analyze large volumes of social media application by NetBase data • Ability to officially monitor and approve information before it is posted to social media channels Company TSG 1899 Hoffenheim FußballSpielbetriebs GmbH Headquarters Sinsheim, Germany Industry Sports and entertainment Products and Services Premier league soccer club (Bundesliga) and training academy for up-and-coming national and international talents Employees >70 “SAP Social Media Analytics is a very important instrument for us that provides us with an actual and measurable overview. Not only can we stay on top of the latest trends, we can see where people are talking about us and professionally manage our end of the discourse. ” Alexander Waldi, General Manager, TSG 1899 Hoffenheim Fußball-Spielbetriebs GmbH © 2013 SAP AG or an SAP affiliate company. All rights reserved. Web Site www.achtzehn99.de
  3. 3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.