Race for big data insight, LTE,
real time offers & mobile commerce

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OPPORTUNITIES OF NEW LTE-ENABLED CONNECTIVITY
34%
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Race for big data insight, LTE, real time offers & Mobile Commerce

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In our fourth consecutive survey focused on mobile commerce and mobile operator services at GSMA Mobile World Congress, SAP AG uncovered results showing the value and challenges of Big Data for operators. The survey reflects the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives and aims to address top issues surrounding big data, mobile commerce and LTE.

Topics covered include:
Opportunities Of New Lte-Enabled Connectivity
What will drive revenue for operators in 2014?
'Killer apps' to focus on Mobile Top-up & Retail Payments
Front-runners in the race for a mobile payments platform
Security concerns with mobile apps
Mobile Payments
Big Data

About the Survey
The survey was conducted on-site at the GSMA Mobile World Congress 2014 in Barcelona, Spain. The survey included 300 respondents, representing a cross-section of attendees, including global mobile operators, fixed telecommunication providers, OTT players and mobile industry executives

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Race for big data insight, LTE, real time offers & Mobile Commerce

  1. 1. Race for big data insight, LTE, real time offers & mobile commerce App OPPORTUNITIES OF NEW LTE-ENABLED CONNECTIVITY 34% Improved data speeds for customers 36% 30% Launching new services 30% Drive ARPU 16% 18% 9% Displace fixed providers 9% Keep pace with competitors in the local market 2014 9% 8% 2013 What will drive revenue for operators in 2014? 32% 21% Operators moving to triple play model 32% Offering new services 31% 21% Increasing number of smartphone users driving up data usage 27% 16% Better exploiting the value of the data locked in their network 21% 2013 2014 Real time offers Security / privacy concerns 36% Customer insight and segmentation 27% 38% Lack of Big Data skills / expertise 28% Top concerns around Big Data Big Data potential for new value creation 'Killer apps' to focus on Mobile Top-up & Retail Payments Front-runners in the race for a mobile payments platform 2014 31% Mobile top-up 20% Bill pay Person-to-person payments 26% 25% Bank Existing online payment scheme 29% 25% Retail payments 28% 19% Consortium of operators 26% 17% 13% 11% Credit card scheme Social network Money transfer network Single operator 26% 15% 12% 11% 17% 12% International money transfer 2013 11% 2014 2013 The Credit card, still the Golden Standard for secure payments Credit Card/Debit 20% Mobile payments 2 52% 1 Security concerns with mobile apps Non-updated unsecure apps Integrity of cloud based apps 13%   Web payment 3 Robust encryption of apps 38% Blacklisted apps 24% 22% 16% Sample: 300 interviews to Industry insiders during Mobile World Congress 2014 Check out more facts, insights and perspectives on www.sap.com

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