Consumers today are savvy, fickle, and demanding. How do consumer products companies grow profitably in these challenging times? By aligning every aspect of their operations to the end customer – the consumer.
Now more than ever, consumers want to be associated with brands that are relevant and compelling. Yet, in today’s global marketplace, trends proliferate at lightning speed based on both positive and negative consumer sentiment.
Creating and reinforcing benefits that support a brand’s position in the marketplace, and enabling consumers to enjoy a brand’s benefits across multiple touch points on demand, are key to making brand value tangible to improving brand loyalty.
Serving consumers in these challenging times is enabled by technology that allows for “markets of one,” with powerful analytics for identifying patterns that present new opportunities.
Consumer products companies must orient themselves to respond rapidly to market opportunities that
are evolving at ever faster rates. They need to establish a platform that enables innovative ideas to be brought to market quickly, compelling offers to be available at the point of demand, and inventory availability wherever, whenever consumers want to buy – all while optimizing core business functions.
Find out how leading consumer products companies take advantage of SAP technology and solutions to become consumer driven and power their growth.
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