SAP Forum and SUGMENA Conference
Kingdom of Saudi Arabia
2014
Luka Mucic
Member of the
Global Managing Board of SAP AG,
He...
© 2013 SAP AG. All rights reserved. 2
Internet
penetration
m-Commerce
value
Smartphone
penetration
Social
media
Middle
Eas...
© 2013 SAP AG. All rights reserved. 3
=Connected things Revenue opportunity
© 2013 SAP AG. All rights reserved. 4
CloudInternet of Things Big Data Mobile
Revenue opportunity for companies leveraging...
© 2013 SAP AG. All rights reserved. 5
Pirelli Shell Porsche
Innovative companies get the results
© 2013 SAP AG. All rights reserved. 6
Networks SystemsThings & apps
The SAP HANA platform makes everything you own
smarter…
© 2013 SAP AG. All rights reserved. 7
SAP HANA Platform
Analyze Predict Sense
Industry Innovation
Business Applications
Cl...
© 2013 SAP AG. All rights reserved. 8
Cloud is here… the right mix is the deciding factor
managed
© 2013 SAP AG. All rights reserved. 9
SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION
ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINE...
10© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
Influence buying
behavior
Deliver a 360 view of
the c...
Lead with innovation.
Lead the world.
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Luka Mucic SAP forum and sugmena conference Kingdom of Saudi Arabia keynote

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We are living in the connected economy.
The big question is as a business, how do you monetize this connectivity?

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Luka Mucic SAP forum and sugmena conference Kingdom of Saudi Arabia keynote

  1. 1. SAP Forum and SUGMENA Conference Kingdom of Saudi Arabia 2014 Luka Mucic Member of the Global Managing Board of SAP AG, Head of Global Finance
  2. 2. © 2013 SAP AG. All rights reserved. 2 Internet penetration m-Commerce value Smartphone penetration Social media Middle East KSA +40% / 90M users 2015: 413M users 60% / 8.5M users $4.9B (by 2015) $520M (end 2013) 8.3% (112.2M Users) 72.8% (2013) 45M Facebook users 20M mobile social network users 7.8M Facebook users, thereof 5M on mobile 4.8M active Twitter users (45% yoy growth) We are living in the connected economy Middle East and Kingdom of Saudi Arabia statistics
  3. 3. © 2013 SAP AG. All rights reserved. 3 =Connected things Revenue opportunity
  4. 4. © 2013 SAP AG. All rights reserved. 4 CloudInternet of Things Big Data Mobile Revenue opportunity for companies leveraging these big drivers of technology innovation
  5. 5. © 2013 SAP AG. All rights reserved. 5 Pirelli Shell Porsche Innovative companies get the results
  6. 6. © 2013 SAP AG. All rights reserved. 6 Networks SystemsThings & apps The SAP HANA platform makes everything you own smarter…
  7. 7. © 2013 SAP AG. All rights reserved. 7 SAP HANA Platform Analyze Predict Sense Industry Innovation Business Applications CloudMobile & device Store Database AnalyticsMiddleware Enabling innovation
  8. 8. © 2013 SAP AG. All rights reserved. 8 Cloud is here… the right mix is the deciding factor managed
  9. 9. © 2013 SAP AG. All rights reserved. 9 SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION SAP LINE OF BUSINESS CLOUD APPLICATIONSMANAGED CLOUD SAP Business Suite on HEC SAP Business Warehouse on HEC from SAP or PARTNERS PEOPLE CUSTOMER MONEY SUPPLIER CLOUD SUITES ERP PARTNER/ ISV APPS HANA.COM HANA CLOUD APPS MARKETPLACE SAP HANA CLOUD PLATFORM Application Development | Integration | Database and Analytics | Foundation SAP Cloud portfolio Innovation and agility - delivered in an unified approach
  10. 10. 10© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10 Influence buying behavior Deliver a 360 view of the customer Improve overall engagement Grow lifetime value Align people with goals and objectives Increase customer satisfaction Increase operational efficiency Deliver 360° view of spend and vendor relationships Discover new business opportunities Customers Seek Outcomes Not Products Enable employees to develop themselves Accelerate time to productivity Reduce COGS © 2014 SAP AG or an SAP affiliate company. All rights reserved.
  11. 11. Lead with innovation. Lead the world.

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