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The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess.
Because all forms of marketing are changing – thanks to transformations in technology, disruption from an innovative new brand, shifts in social trends, and even new fads going viral. Whatever the cause of change, the question to ask is how can organisations respond accordingly and proactively?
Find out how organisation respond to the changing customer expectations and the best practices in delivering great customer experiences amidst technology transformation, disruptions and social trends. Visit us at https://cx.sap.com/en/virtual-master-class/respond-to-changing-customer-demands