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SAP Platform Partner Programs Introduction - English

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Agenda
Why develop on SAP Platforms
SAP Mobile Platform
SAP HANA Cloud Platform
SAP Platform Partner Programs
SAP Store
SAP Apps Challenges for Mobile and HANA Cloud

Published in: Technology
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SAP Platform Partner Programs Introduction - English

  1. 1. SAP Platform Partner ProgramsEverything you always wanted to know about the new SAP PlatformProgramsClemens Suter-Crazzolara, PhDHead Platform Ecosystem & eChannels Europe, Middle East and Africa
  2. 2. © 2013 SAP AG. All rights reserved. 2Agenda Why develop on SAP Platforms? The SAP Mobile Platform The SAP HANA Cloud Platform SAP Platform Partner Programs SAP Store SAP Apps Challenges for Mobile and HANA Cloud
  3. 3. © 2013 SAP AG. All rights reserved. 3Why develop on SAP Platforms?
  4. 4. © 2013 SAP AG. All rights reserved. 4Expand Addressable MarketThrough Organic Innovation + M&AMobileDatabase &TechnologyCloudAnalyticsApplicationsBI/AnalyticsMiddlewareCore ERP +Suite2010 2015$110 B$230 BGeographic expansionSAP HANASAP Business ByDesignSAP NetWeaver GatewayVisualizationPredictiveBPCGRCSAP Business Suite on SAP HANAContinuous InnovationBW on SAP HANASAP BusinessObjectsSource: IDC, CMI, strategy reviews with consulting firms, team analysisSAP HANA Cloud
  5. 5. © 2013 SAP AG. All rights reserved. 5... to drive scale, market adoption & provide customer choiceCo-InnovationDrive game-changing co-innovation andproliferation of partner applications toaccelerate market adoption ofall SAP platformsRoutes-to-MarketExpand & specialize all routes-to-market,optimize coverage and accelerate growthacross all segmentsServices CapacityScale high quality service capacity and expertskills of our partner ecosystem with specialfocus on fast growth markets and innovationsPartners playing pivotal role in all 5 markets categoriesStrategic imperatives10kPackaged Applications40%+Partner Revenue400kTrained Partner Consultants2015 goalsAn open ecosystem of partners ….
  6. 6. © 2013 SAP AG. All rights reserved. 6The Mobility Imperative for BusinessesSource: International Telecommunications Union 2010, Morgan Stanley 2010• Exponential growth of mobile devices• Bandwidth increaseBusinesses must also catch up.Consumers are supercharging mobile• Increase in employee mobility• High demand for mobile apps
  7. 7. © 2012 SAP AG. All rights reserved. 71.2 1.30.81.80.74.60.01.02.03.04.05.06.07.08.02010 2015In-House DevelopmentPartner DevelopmentPackaged Apps2%17%48%Total marketCAGR 23%2,7$7,7BSources: SAP analysis, based on Gartner, IDC, Forrester dataThe growth of the mobile enterprise application market isfueled by packaged apps$7.7B Global Mobile Enterprise Apps Market Standardized Fully functional & downloadable Licensed by customers viastandard license agreement Upfront and/or a recurring licensefee Standard support andmaintenance terms Implementation mainly byconfiguration NOT built specifically to the needsand environment of an individualcustomerPackaged Apps Criteria by SAP
  8. 8. © 2013 SAP AG. All rights reserved. 8Broadest end-to-end mobile solutionA comprehensive and open mobile portfolioSupport for AllDevicesInstant Mobilizationand EcosystemFull Service PlatformCloud or On-PremiseBackend AgnosticLoB/Industry Apps Customer/Partner Apps Analytics AppsSAP Store and Mobile AppsCloud and ManagedMobilitySAP MobilePlatformSAPAfariaSAP MobileDocumentsSAP & Third PartyDevelopment ToolsSAP MobileServices3rd PartySystemsSAPSystems3rd PartyDBsSAPHANAEnd-to-EndSecurityRapid DeploymentServicesCustomization andServices
  9. 9. © 2013 SAP AG. All rights reserved. 9The Cloud Imperative for Businesses• No server costs: Operations bycloud provider• Always on “latest feature set”Not a hype, but realityCloud• Instant runtime provisioning shorterdevelopment cycles• New channels and extended reach
  10. 10. © 2013 SAP AG. All rights reserved. 10Software-as-a-Service market - a big opportunity growing fast1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update2: 2010-2014 – Source: IDC, Goldman Sachs research estimates0510152025302012 2013 2014 2015 2016US$-BillionsMarket Size: Cloud Application Services(SaaS) $US 17B Market Opportunity1 17,4% CAGR2 4 times higher growth ofcloud applications marketcompared to on-premiseapplications market
  11. 11. © 2013 SAP AG. All rights reserved. 11Standards-based developmentand run-time environmentFederated identity management via theID servicePersistency service leveragingthe speed of in-memory technologyRemotely monitored and managed via aweb-based Operations ConsoleScalable Document Service formanaging unstructured dataFoundation for additional, well-integratedapplication platform service capabilities(Integration, Portal, Mobility…)Connectivity service enabling seamlessintegration with SAP and other systemsBuilt for leveraging the SAP StoreSAP HANA Cloud platformOpen, standards-based, modular services accelerate software development in the cloudServices released for non-productive usage (beta) first before being released for productive usage. Please consult SAP for details
  12. 12. © 2013 SAP AG. All rights reserved. 12Deploy with ConfidenceSAP Global Data Center Operations World-class Tier-3 and 4 data centers Customer data always stays in same national jurisdiction SAP managed data centers and selected partnersoperating according to SAP standardsBS25999CERTIFIEDISO 27001CERTIFIEDNote: SAP HANA Cloud currently operated in Germany based data center – roadmap for additional data center support available from SAP on requestData Center
  13. 13. © 2013 SAP AG. All rights reserved. 13SAP Platform Partner Programs
  14. 14. © 2012 SAP AG. All rights reserved. 14Straightforward & Cost-Effective Partner ProgramResources &CommunitiesAttractive Offer at anAttractive PriceBranding &SupportSAP HANA CloudApplications PartnerCenterSAP CommunityNetworkFree Sandbox trialsManagedCommunityDialogueSAP HANA Cloudapplication starterpack10 SAP ApplicationDevelopment Users, 3 VirtualMachines,1GB structured RDBMS, 1GB SAP HANA, and 10GBunstructured, storage, 10GBbandwidthSAP HANA CloudapplicationcertificationReach 230,000 SAPcustomers andmillions of businessusersProgram Fee*1.990 € p.a.ApplicationRevenue Share15%Certification Fee990€ initial/495€recurringSell Throughthe SAP StoreSAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolioStandardized Partner ContractHANA Cloud Application DevelopmentCooperation Agreement* Offset against application rev sharesA High Impact, High Value Program For Our PartnersSAP HANA Cloud Applications Partner Program
  15. 15. © 2013 SAP AG. All rights reserved. 15Straightforward & Cost-Effective Partner ProgramResources &CommunitiesAttractive Offer at anAttractive PriceBranding &SupportSAP Mobile AppsPartner CenterSAP CommunityNetworkFree Sandbox trialsManagedCommunityDialogueSAP Mobileapplication starterpack10 SAP ApplicationDevelopment Users and SAPmobile platform developerusers*SAP Mobile AppcertificationCoaching ServicesReach 230,000 SAPcustomers andmillions of businessusersProgram Fee*1.990 € p.a.ApplicationRevenue Share15%Certification Fee990€ initial/495€recurringSell Throughthe SAP StoreSAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolioStandardized Partner ContractMobile Application DevelopmentCooperation Agreement* Developer licenses restricted for packaged applications only ** Offset against application revenue sharesA High Impact, High Value Program For Our PartnersSAP Mobile Apps Partner Program
  16. 16. SAP Store
  17. 17. © 2013 SAP AG. All rights reserved. 17SAP Store:The Destination for Business Mobile Apps and Cloud ApplicationsGo-to-Market with Your Solutions• One-stop shop for mobile business apps (on ALLdevice platforms) and Cloud Applications• Enterprise search and categorization• Embedded in SAP go-to-market channel mix• Reach millions of business users• Cutting-edge demand generation activities• Social commerce and influencer initiatives• Key events and promotions• Buy Now – online purchase of mobile apps –customer discount- and system-assessmentVisit https://store.sap.com
  18. 18. © 2013 SAP AG. All rights reserved. 18Selected Example Individual Marketing Opportunities with SAPEnabling Our Partners in 2013From Tailored Marketing to Partner Led EnablementPartner Led Tools and Infrastructure*SAP Joint DemandGen CampaignsSAP Store Sales LetterCampaignsSAP Internal FieldAwareness & PromotionFeatured Partners onSAP Social MediaeLearnings or otherMarketing TrainingsSAP Virtual Agency Access &Marketing Service BureausMarketing andSocial Best PracticesWeb Content Feed* In ProgressSAP Events orRoadshowsWeb ContentFeed
  19. 19. SAP Apps Challenges
  20. 20. © 2013 SAP AG. All rights reserved. 20SAP Apps ChallengesYou could win up to €10,000!Submit yourapp ideasYou Could Win Big: Up to €10,000!*www.sapmobileappspartnercenter.com/appchallenge or www.saphanacloudappspartnercenter.comRetailIndustryWholesale DistributionIndustryTransport &Logistics IndustryBlackBerry & SAPMobile AppsChallengeAutodesk & SAPMobile AppsChallengeAdditional Marketing Benefits include:One winner and two finalists per challengeSpecial promotions for finalists and winner on the SAP StorePress release template promoting designation as a winner/finalistWinner recognition and award at a key SAP or industry event21Get enabled3Publish your app onthe SAP Store* Terms and Conditions and award may differ per app challengeSAP HANA CloudApplicationsChallenge
  21. 21. © 2013 SAP AG. All rights reserved. 21Timeline for SAP Mobile Apps Challenges & SAP HANA Cloud ApplicationsChallengeEnter today to win exposure to customers and market influencersDecide to be part of the game and submit your app proposalCommit to get enabled and develop market-ready apps by August 15, 2013Send your developers for trainingLearn how to develop packaged apps based on the SAP Mobile Platform or SAP HANA Cloud PlatformBuild your market-ready, certified app and publish on SAP StoreBenefit from coaching by SAP-experts throughout the process. Finalize and publish your apps on theSAP StoreSubmit your apps for one of the Apps Challenges – and win big!Enter the Apps Challenge, win an award, and get promoted at a key SAP or industry event in the fall of 2013For more details, please refer to www.sapmobileappspartnercenter.com/appchallenge or www.saphanacloudappspartnercenter.com* Timelines may differ per challenge – see Terms and Conditions. September 9 for Autodesk ChallengeAUGUST 15*MAY -AUGUSTMAYTODAY
  22. 22. © 2013 SAP AG. All rights reserved. 22Your SAP Mobile Apps Partner Program Regional ContactsManagement ContactThorsten LeiduckStrategic SIsEduard KaussnerAmericas NarayanSundareswara Brian McPhail Aharon Weiner Scott HarrisonEMEA Clemens Suter-Crazzolara Roger Rühm Rüdiger Stern Ines Botschek APJ Raghunath Thali Seiji Watanabe
  23. 23. © 2013 SAP AG. All rights reserved. 23Act Now!Visit the our Partner Centers andGet Started Today!Join the App Challenges!www.sapmobileappspartnercenter.comwww.saphanacloudappspartnercenter.comGrow your software business withSAP...and take advantage of a $7.7B mobile and $17Bcloud application services market opportunitywhile reaching more than 230K SAP customers
  24. 24. Thank You!Contact Information:Clemens Suter-CrazzolaraHead Platform Ecosystem & eChannels Europe, Middle East and AfricaClemens.suter-crazzolara@sap.com+49 62277 43181Twitter: @clesucr
  25. 25. © 2013 SAP AG. All rights reserved. 25© 2013 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose withoutthe express permission of SAP AG. The information contained herein may be changed without priornotice.Some software products marketed by SAP AG and its distributors contain proprietary softwarecomponents of other software vendors.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registeredtrademarks of Microsoft Corporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, Systemz, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, PowerSystems, POWER7, POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter,System Storage, Storwize,XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, IntelligentMiner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks ofIBM Corporation.Linux is the registered trademark of Linus Torvalds in the United States and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks ofAdobe Systems Incorporated in the United States and other countries.Oracle and Java are registered trademarks of Oracle and its affiliates.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin aretrademarks or registered trademarks of Citrix Systems Inc.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide WebConsortium, Massachusetts Institute of Technology.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri,and Xcode are trademarks or registered trademarks of Apple Inc.IOS is a registered trademark of Cisco Systems Inc.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerryTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World aretrademarks or registered trademarks of Research in Motion Limited.Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google MobileAds, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, GoogleVoice,Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of GoogleInc.INTERMEC is a registered trademark of Intermec Technologies Corporation.Wi-Fi is a registered trademark of Wi-Fi Alliance.Bluetooth is a registered trademark of Bluetooth SIG Inc.Motorola is a registered trademark of Motorola Trademark Holdings LLC.Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjectsExplorer, StreamWork,SAP HANA, and other SAP products and services mentioned herein as well as their respective logosare trademarks or registered trademarks of SAP AG in Germany and other countries.Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, CrystalDecisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentionedherein as well as their respective logos are trademarks or registered trademarks of Business ObjectsSoftware Ltd. Business Objects is an SAP company.Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase productsand services mentioned herein as well as their respective logos are trademarks or registeredtrademarks of Sybase Inc. Sybase is an SAP company.Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks ofCrossgate AGin Germany and other countries. Crossgate is an SAP company.All other product and service names mentioned are the trademarks of their respective companies.Data contained in this document serves informational purposes only. National product specificationsmay vary.The information in this document is proprietary to SAP. No part of this document may bereproduced, copied,or transmitted in any form or for any purpose without the express prior written permission of SAP AG.
  26. 26. © 2013 SAP AG. All rights reserved. 26© 2013 SAP AG. Alle Rechte vorbehalten.Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zuwelchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftlicheGenehmigung durch SAP AG nicht gestattet.In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigunggeändert werden.Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte könnenSoftwarekomponenten auch anderer Softwarehersteller enthalten.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight und Visual Studio sindeingetragene Marken der Microsoft Corporation.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x,System z, System z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, PowerArchitecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA,pureScale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP,RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation.Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern.Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetrageneMarken vonAdobe Systems Incorporated in den USA und/oder anderen Ländern.Oracle und Java sind eingetragene Marken von Oracle und/oder ihrerTochtergesellschaften.UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group.Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWinsind Marken oder eingetragene Marken von Citrix Systems, Inc.HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C®, WorldWide Web Consortium, Massachusetts Institute of Technology.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C,Retina, Safari, Siriund Xcode sind Marken oder eingetragene Marken der Apple Inc.IOS ist eine eingetragene Marke von Cisco Systems Inc.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerryTorch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry AppWorld sind Marken oder eingetragene Marken von Research in Motion Limited.Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps,Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync,Google Updater, Google Voice,Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Markenvon Google Inc.INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation.Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance.Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc.Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC.Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH.SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,StreamWork,SAP HANA und weitere im Text erwähnte SAP-Produkte und -Dienst-leistungen sowie dieentsprechenden Logos sind Marken oder eingetragene Marken der SAP AG inDeutschland und anderen Ländern.Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports,Crystal Decisions,Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und-Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetrageneMarken der Business Objects Software Ltd. Business Objects ist ein Unternehmen derSAP AG.Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Texterwähnte Sybase-Produkte und -Dienstleistungen sowie die entsprechenden Logos sindMarken oder eingetragene Marken der Sybase Inc. Sybase ist ein Unternehmen der SAPAG.Crossgate, m@gic EDDY, B2B 360°, B2B 360° Services sind eingetragene Marken derCrossgate AG in Deutschland und anderen Ländern. Crossgate ist ein Unternehmen derSAP AG.Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligenFirmen. Die Angaben im Text sind unverbindlich und dienen lediglich zuInformationszwecken. Produkte können länderspezifische Unterschiede aufweisen.Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe undVervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und inwelcher Form auch immer, nur mit ausdrücklicher schriftlicher Genehmigung durch SAPAG gestattet.

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