Leverage the 17B Cloud Applications Market with SAP's HANA Cloud Applications Partner Program


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SAP Presented at CloudExpo East 2013

SAP HANA Cloud Platform
SAP HANA Cloud Applications Partner Program
SAP HANA Cloud Applications Challenge

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Leverage the 17B Cloud Applications Market with SAP's HANA Cloud Applications Partner Program

  1. 1. Leverage the 17B Cloud Applications Market withSAPs HANA Cloud Applications Partner ProgramAharon Weiner, SAPJune 11, 2013
  2. 2. © 2013 SAP AG. All rights reserved. 2Software-as-a-Service market - a big opportunity growing fast1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update2: 2010-2014 – Source: IDC, Goldman Sachs research estimates0510152025302012 2013 2014 2015 2016US$-BillionsMarket Size: Cloud Application Services(SaaS) $US 17B Market Opportunity1 17,4% CAGR2 4 times higher growth ofcloud applications marketcompared to on-premiseapplications market
  3. 3. © 2013 SAP AG. All rights reserved. 3SAP HANA Cloud Platform
  4. 4. © 2013 SAP AG. All rights reserved. 4PEOPLE CUSTOMER MONEY SUPPLIERSAP in the CloudSAP HANA CLOUD PLATFORMApplication Development | Integration | Database and Analytics | FoundationLINE OF BUSINESS CLOUD APPLICATIONSBUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATIONSOCIAL PEOPLE TO PEOPLE COLLABORATIONCloudSuitesCloudMarketplaceBusiness Suite NetWeaver BWMANAGED CLOUDPowered by SAP HANA© 2013 SAP AG or an SAP affiliate company. All rights reserved.
  5. 5. © 2013 SAP AG. All rights reserved. 5PEOPLECore HR Cloud• Employee Central(EC)• EC PayrollPerformance Cloud• Performance & Goals• Compensation• Succession &DevelopmentLearning CloudRecruiting CloudHR Analytics Cloud• Workforce Analytics• Workforce PlanningSAP Cloud ApplicationsCUSTOMERCustomer Cloud• Cloud for Sales• Cloud for Service• Cloud for Marketing• Cloud for SocialEngagement• Social Media Analyticsby NetbaseMONEY Financial Cloud• Cloud for Financials• Cloud for Travel• Invoice Pro (Ariba)• Business ByDesign• Business One Cloud• Sales & OperationsPlanningSUPPLIERSourcing Cloud• Sourcing Pro• Discovery• Contract Pro• Supplier InfoManagementProcurement Cloud• Procure to Pay Pro• Services Procurement• Procurement ContentSpend Analytics Cloud• Spend VisibilitySOCIAL COLLABORATION WITH SAP JAMBUSINESS COLLABORATION WITH THE ARIBA NETWORKLINES OF BUSINESS CLOUD APPS© 2013 SAP AG or an SAP affiliate company. All rights reserved.
  6. 6. © 2013 SAP AG. All rights reserved. 6powered by SAP HANApublic cloud people customer money supplier29 millionusers$1 billionrun rate$460 billionintransactionsworld’slargestbusinessnetwork9.8 millionSAP Jamsubscribers
  7. 7. © 2013 SAP AG. All rights reserved. 7SAP HANA Cloud platformSAP HANA App ServicesNative HANA | Java (NW Cloud) | Portal | Mobile | Collaboration | Integration | HTML5SAP HANA DB ServicesIn-Memory | Transactions | Analytics | Text | Predictive | PlanningSAP HANA CloudSAP HANA Cloud Infrastructure LayerSAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud
  8. 8. © 2013 SAP AG. All rights reserved. 8Standards-based developmentand run-time environmentFederated identity management via theSAP Identity Management servicePersistency service leveragingthe speed of HANARemotely monitored and managed appsvia a web-based account pageScalable Document Service formanaging unstructured dataMash-up SAP apps and 3rd party contentwith the SAP HANA Cloud PortalConnectivity service enabling seamlessintegration with SAP and other systemsBuilt for leveraging the SAP StoreSAP HANA Cloud platformOpen, standards-based, modular services accelerate software development in the cloudServices released for non-productive usage (beta) first before being released for productive usage. Please consult SAP for details
  9. 9. SAP HANA Cloud Applications Partner Program
  10. 10. © 2012 SAP AG. All rights reserved. 10Straightforward & Cost-Effective Partner ProgramResources &CommunitiesAttractive Offer at anAttractive PriceBranding &Support SAP HANA CloudApplications PartnerCenter SAP CommunityNetwork Free Sandbox trials ManagedCommunityDialogueSAP HANA Cloudapplication starterpack10 SAP ApplicationDevelopment Users, 3 VirtualMachines,1GB structured RDBMS, 1GB SAP HANA, and 10GBunstructured, storage, 10GBbandwidthSAP HANA Cloudapplicationcertification Reach 230,000 SAPcustomers andmillions of businessusersProgram Fee* 1.990 € p.a.ApplicationRevenue Share 15%Certification Fee 990€ initial/495€recurringSell Throughthe SAP StoreSAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolioStandardized Partner ContractHANA Cloud Application DevelopmentCooperation Agreement* Offset against application rev sharesA High Impact, High Value Program For Our PartnersSAP HANA Cloud Applications Partner Program
  11. 11. © 2013 SAP AG. All rights reserved. 11Selected Example Individual Marketing Opportunities with SAPEnabling Our Partners in 2013From Tailored Marketing to Partner Led EnablementPartner Led Tools and Infrastructure*SAP Joint DemandGen CampaignsSAP Store Sales LetterCampaignsSAP Internal FieldAwareness & PromotionFeatured Partners onSAP Social MediaeLearnings or otherMarketing TrainingsSAP Virtual Agency Access &Marketing Service BureausMarketing andSocial Best PracticesWeb Content Feed* In ProgressSAP Events orRoadshowsWeb ContentFeed
  12. 12. © 2013 SAP AG. All rights reserved. 12SAP Store:The Destination for Business Mobile Apps and Cloud ApplicationsGo-to-Market with Your Solutions• One-stop shop for mobile business apps (on ALLdevice platforms) and Cloud Applications• Enterprise search and categorization• Embedded in SAP go-to-market channel mix• Reach millions of business users• Cutting-edge demand generation activities• Social commerce and influencer initiatives• Key events and promotions• Buy Now – online purchase of mobile apps –customer discount- and system-assessmentVisit https://store.sap.com
  13. 13. SAP HANA Cloud Applications Challenge
  14. 14. © 2013 SAP AG. All rights reserved. 14SAP HANA Cloud Applications ChallengeGain the Chance to Win Big! Win Big:Up to USD 10,000 for Winner1) Special Promotions for finalists and winner onthe SAP Store Obtain an approved press release templatepromoting designation as a winner/finalist Winner to receive recognition and an award ata key SAP or industry event And more marketing benefits1) T&Cs and award may differ per app challengeSubmission FormVisit the SAP HANA Cloud Applications Partner Center, submit your app idea(s), get enabled, publish yourapplication on the SAP Store – Gain the chance to win big!
  15. 15. © 2013 SAP AG. All rights reserved. 15Timeline for SAP HANA Cloud Applications ChallengeEnter today to win exposure to customers and market influencersDecide to be part of the game and submit your app proposalCommit to get enabled and develop market-ready apps by August 15, 2013Send your developers for trainingLearn how to develop packaged apps based on the SAP HANA Cloud PlatformBuild your market-ready, certified app and publish on SAP StoreBenefit from coaching by SAP-experts throughout the process. Finalize and publish your application(s)on the SAP StoreSubmit your application(s) for the challenge – and win big!Enter the Applications Challenge, win an award, and get promoted at a key SAP or industry event in the fallof 2013For more details, please refer to www.saphanacloudappspartnercenter.comAUGUST 15*JUNE-AUGUSTJUNETODAY
  16. 16. © 2013 SAP AG. All rights reserved. 16Act Now!Visit the our Partner Center andGet Started Today! www.saphanacloudappspartnercenter.comGrow your software business withSAP...and take advantage of the $17B cloudapplication services market opportunity whilereaching more than 230K SAP customers