Downtown Cleveland Trends & Inspiration


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Presentation slides on downtown trends and inspiration created by Progressive Urban Management Associates (P.U.M.A.) for the first STEP UP DOWNTOWN public meeting on March 18, 2014.

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Downtown Cleveland Trends & Inspiration

  1. 1. Global Trends Shaping Downtowns Opportunities for Cleveland Presented by Brad Segal, P.U.M.A. March 18, 2014
  2. 2. Global Trends Shaping Downtowns  Demographics  Lifestyles  Global Competition  Inspiration from Other Cities
  3. 3. Demographics America’s Urban Migration Young skilled workers increasingly at a premium – Cities and companies are competing for them  Today millennials are 36% of the U.S. workforce – by 2020, they will comprise 50% of the workforce  By 2042, there will be no racial majority.
  4. 4. Demographics America’s Urban Migration Young skilled workers are attracted to live and work in cities and vital downtowns.  The young college-educated population is growing twice as fast within 3 miles of city centers as in the remainder of metro areas.  Each percentage point increase in a city’s college-educated population results in a $856 increase in its per capita income.
  5. 5. Demographics America’s Urban Migration Young professional women will dominate the workforce.  Nearly 60% of all bachelor and master degrees are now earned by women.
  6. 6. Demographics America’s Urban Migration  Gen X is taking charge -- Moving into leadership positions plus have the most discretionary income. Slackers to slacks!  Don’t forget the boomers - - Most are now aging in place and are predisposed to urban living.
  7. 7. Lifestyles New Habits Reshaping Cities Millennials prefer transit, bikes and walking to cars. • U.S. driving miles have decreased since 2006. • Persons in their 20s accounted for 21% of all driving miles in 1995; 14% of all miles today
  8. 8. Lifestyles New Habits Reshaping Cities Compact, walkable, transit-rich real estate creates value. • Urban real estate with high walk scores command value premiums of 50% to 100%
  9. 9. Lifestyles New Habits Reshaping Cities Movements toward healthy & active living.  Connection between health and built environment increasingly important  Opportunities from new food movements – locavore, urban ag & grocers
  10. 10. Global Competition New Economic Models Global wealth and rise of an international middle class affects us at home. • Today about 30% of the planet’s population is considered “middle class”, expected to be over 50% by 2022 • Next year, 7.4B mobile connections will outnumber humans on Earth
  11. 11. Global Competition New Economic Models Innovation economy places a premium on attracting skilled workers and providing support for entrepreneurs. • Importance of technology infrastructure, social spaces and access to real time information.
  12. 12. Global Competition New Economic Models Social equity emerging as a critical pillar of sustainability.  U.S. income inequality most extreme since 1928 – 1% earn 22.5% of wealth, 90% earn less than 50% for first time ever.  Rising tide of civic activism expected to promote equity in schools, wages, housing
  13. 13. Global Trends Conclusions  America’s population growing more diverse, as well as younger & older  Increasingly connected & competitive world  Resource-intensive lifestyles are not sustainable  Innovation & investment more reliant on regional initiative  Planning for economic diversity emerging as a priority
  14. 14. Inspiration from Other Cities Downtown’s are changing from one-dimensional 9 to 5 employment centers to 24/7 multi-dimensional neighborhoods.
  15. 15. Inspiration from Other Cities Downtown economic development initiatives increasingly focus on place-based strategies & programming that appeal to young skilled workers. Milwaukee Downtown BID
  16. 16. Inspiration from Other Cities Downtown Boulder is working with venture capitalists to reengineer its approach to support tech and innovation through special events, landlord education and regulatory relief. Downtown Boulder Inc.
  17. 17. Inspiration from Other Cities Cleveland’s Evergreen Cooperatives create green jobs in urban neighborhoods through innovative linkages with major hospitals and universities. Cleveland Foundation
  18. 18. Inspiration from Other Cities Improving K-12 education and creating downtown schools helps to encourage families to stay downtown. Minneapolis School District
  19. 19. Inspiration from Other Cities Bike sharing has experienced the fastest growth of any mode of transport in the history of the planet: Today more than 500 cities in 49 countries host advanced bike-sharing programs, with a fleet of over 500,000 bicycles. Earth Policy Institute
  20. 20. Inspiration from Other Cities The 8-mile Indianapolis Cultural Trail connects downtown and five neighborhood districts to each other and a regional trail system. The $63 million Trail was funded by private and federal sources. Indianapolis Cultural Trail
  21. 21. Inspiration from Other Cities Oklahoma City just spent nearly $176 million to make its downtown streets more walkable and bikeable, including the conversion of several one-way streets to two- way – “Transforming Downtown OKC 180 degrees” Oklahoma City Project 180
  22. 22. Inspiration from Other Cities The tactical urbanism movement is creating temporary interventions that inspire permanent change in downtowns. Cleveland’s “Hipp Deck”, CUDC
  23. 23. Inspiration from Other Cities Simple, inexpensive interventions can change the nature of a sidewalk or street. New Haven Yale Art Gallery
  24. 24. Inspiration from Other Cities Downtown Philadelphia counts the number of street café seats as a primary economic indicator. There were 296 outdoor cafes in 2012. Philadelphia Center City District
  25. 25. Inspiration from Other Cities Parks and open spaces are being activated for a variety of uses, transforming downtowns, creating a central gathering place with a variety of activities and enhancing the value of surrounding real estate. Detroit’s Campus Martius Park
  26. 26. Inspiration from Other Cities Making downtown public spaces inviting and fun for a variety of age groups, including kids and families. San Antonio’s Main Plaza
  27. 27. Inspiration from Other Cities Downtown park activation can come in all forms. An outdoor “library and reading room” in New York’s Bryant Park. New York City Bryant Park
  28. 28. Inspiration from Other Cities “Pocket parks” can make a big difference. Cleveland’s Perk Park has transformed a crime-ridden remnant into a value-added downtown amenity. Downtown Cleveland Alliance
  29. 29. Inspiration from Other Cities New York’s High Line Park has changed conventional thinking on how to use downtown spaces that were barriers and not inviting. New York’s High Line Conservancy
  30. 30. Inspiration from Other Cities Denver’s Highland Bridge, providing only bike and pedestrian access, has connected a neighborhood to downtown resulting in millions in new residential and retail investment. Downtown Denver Partnership
  31. 31. Inspiration from Other Cities “Building Healthy Places” is the new international focus for the Urban Land Institute inspired by emerging trends in health and wellness. Urban Land Institute
  32. 32. Global Trends Shaping Downtowns Opportunities for Cleveland