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Mydress: il portale moda n.1 a Hong Kong - Cina

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Mydress-Cina è il più importante portale di moda/e-commerce di Hong Kong pensato per il mercato cinese.

Il portale Mydress-Cina raggiunge 380.000 visitatori unici al mese, in crescita costante (+ 55% rispetto al 2011), vanta una comunità di oltre 25.000 fan su Facebook e ha più di 35.000 iscritti alla newsletter.

I visitatori per la maggior parte sono donne (80% circa) dai 18 ai 44 anni. Si tratta per la maggior parte di giovani professionisti con un alto potere di acquisto.

Mydress-Cina, rappresenta il portale numero uno per acquisire visibilità sul mercato di Hong Kong/Cina. Hong Kong è “La Vetrina” per eccellenza per chi intende farsi conoscere ed apprezzare dai consumatori/distributori cinesi.

Mydress, in esclusiva per il mercato italiano e per le prime 10 aziende, offre il servizio di e-commerce sul portale buy.mydress.com, compreso nel pacchetto visibilità.

Mydress è la piattaforma unica ed integrata per la promozione e vendita di abbigliamento e accessori uomo-donna-bambino per il mercato cinese.

All'interno della presentazione ulteriori dettagli per le aziende interessate a promuovere/vendere i propri prodotti sul mercato cinese.

Per ulteriori informazioni:
http://www.mydresscina.wordpress.com

Per informazioni commerciali: http://www.s4pmarketing.com - info@s4pmarketing.com
Per informazioni logistiche: http://www.eastnow.net - info@eastnow.net

Published in: News & Politics
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Mydress: il portale moda n.1 a Hong Kong - Cina

  1. 1. MyDress.comIl portale moda n.1 per il mercato di MyDress Portale e-commerce moda Hong Kong/Cinese per il mercato cinese
  2. 2. www.mydress.com è il portale moda n.1 per le aziende del fashion, pensato per il mercato cinese www.mydress.com MyDress è il portale moda più importante di Hong Kong, pensato pensato per il mercato cinese. Hong Kong è “La Vetrina” per eccellenza per chi intende farsi conoscere ed apprezzare dai consumatori - distributori cinesi.Fonte: http://www.mydress.com 2
  3. 3. Mydress-Cina rappresenta il portale n.1 per acquisire visibilità sul mercato di Hong Kong/cinese • 380.000 visitatori unici/mese (+55% rispetto al 2011); • + di 2.200.000 pagine viste/mese; • + di 35.000 iscritti alla newsletter; • + di 25.000 fan di Facebook (con profilazione utenti).http://www.mydress.com 3
  4. 4. Caratteristiche degli utenti L’80% ha tra i 18-35 anni, il 12% ha più di 35 anni. Il 78% sono donne e il 22% uomini. Età Percentuale 13-17 anni 8% 18-35 anni 80% Maggiore di 12% 35 anni Totale 100% 100% 90% 78% 80% 70% 60% 50% 40% 30% 22% 20% 10% 0% Donne Uominihttp://www.mydress.com 4
  5. 5. Mydress offre anche una piattaforma di e-commerce http://www.buy.mydress.comhttp://www.buy.mydress.com 5
  6. 6. Principali clienti attuali di Mydresshttp://www.mydress.com 6
  7. 7. Perché investire in visibilità in Cina attraverso il canale on-line? Perché: 1. l’e-commerce in Cina sta crescendo molto velocemente, quasi raddoppia di dimensioni di anno in anno. Inoltre, il tasso di crescita del mercato online è di tre volte superiore a quello del mercato al dettaglio; 2. ci sono già circa 190 milioni di consumatori online (più numerosi rispetto a quelli degli Stati Uniti); 3. entro il 2016, si stima che ci saranno 351 milioni di acquirenti online in Cina, per un mercato da 348 miliardi di US$;4. si stima che il consumatore cinese dedichi circa 5 ore a settimana per fare shopping on-line;5. l’abbigliamento e accessori sono il più popolare acquisto online (anche il segmento premium -di lusso- ne beneficia);6. nel 2011, quasi l’85% dei compratori online ha detto che fare affari online e’ meglio e/o più conveniente dei canali tradizionali.7. essere visibili sulla piazza di Hong Kong significa essere presenti sull’unica piazza veramente importante per i consumatori e gli operatori cinesi;8. essere visibili sul portale di mydress significa aumentare la conoscenza/reputazione del proprio marchio;9. essere visibili sul portale di mydress significa poter aumentare il sell-out dei propri prodotti nei punti vendita in cui si è già presenti (un vantaggio in più da spendere con i propri distributori, per chi già opera in Cina). 7
  8. 8. Mydress offre due PACCHETTI di servizi: PACCHETTO VISIBILITA’ e PACCHETTO E-COMMERCE Mydress:la piattaforma unica ed integrata per la PROMOZIONE e VENDITA di abbigliamento e accessori per il mercato cinese. http://www.mydress.com – http://buy.mydress.com - http://www.facebook.com/mydress.hk 8
  9. 9. Servizi del “Pacchetto visibilità” PACCHETTO VISIBILITA’ 1. Promozione costante dei marchi sul portale moda mydress.com attraverso Banner pubblicitari sull’homepage (380.000 visitatori unici a fine novembre 2012); 2. Email marketing attraverso newsletter mensile con oltre 35.000 lettori;3. Campagne promozionali verso fan di Facebook (oltre 25.000 fan);4. Visibilità su siti partner come: www.mogujie.com, www.xiangqu.com, www.taobao.com, www.360buy.com;5. Social media marketing e coinvolgimento di oltre 100 influenti fashion blogger;6. Iphone App (per la visualizzazione dei contenuti su iphone). info@s4pmarketing.com 9
  10. 10. Servizi del “Pacchetto e-commerce” PACCHETTO E-COMMERCE 1. Creazione di una sezione “Italian brands” sulla piattaforma di e-commerce buy.mydress.com, all’interno della quale ogni azienda avrà la propria pagina dove raccontare la propria storia, valorizzare e vendere i propri prodotti;2. supporto e assistenza logisto-doganale in italiano grazie a Eastnow (Hong Kong) – info@eastnow.net;3. immagazzinamento del prodotto al Kwai Tak Industrial Centre di Hong Kong (oltre 3.000 mq, software avanzato per la gestione del magazzino, gprs scanner, telecamere a circuito chiuso in funzione 24h/24h);4. etichettatura, imballaggio e spedizione (consegna garantita entro 2 giorni in tutta la Cina);5. caricamento delle immagini sul portale e traduzione dei testi dall’inglese al cinese;6. Iphone App (per la visualizzazione dei contenuti su iphone). info@easnow.net 10
  11. 11. Perché scegliere MyDress 1. Perché centinaia di migliaia di potenziali clienti visitano ogni mese il portale ed il numero di visitatori cresce di anno in anno; 2. Perché altre imprese rinomate del comparto già lo fanno; 3. Perché il canale on-line è in fortissima crescita e sarà enorme nel futuro;4. Perché mydress offre un pacchetto integrato di servizi di promozione e vendita;5. Perché mydress è il portale moda più importante di Hong Kong e crescerà ulteriormente grazie all’ottenimento di finanziamenti da parte di business angel internazionali;6. Perché mydress è un portale di terza generazione ed è fra i pochissimi ad offrire la “social shopping experience”, che si traduce in maggiore visibilità, grazie alla condivisione degli acquisti con gli amici;7. Perché il personale di Mydress vanta una pluriennale esperienza di e-commerce in Cina. NB: Il direttore Marketing ha lavorato per più di 8 anni come direttore generale di TAOBAO (il portale generalista di e-commerce n.1 in Cina);8. Perché la proposta è economicamente molto competitiva;9. Perché offriamo assistenza in italiano per ogni fase del progetto. info@s4pmarketing.com - info@eastnow.net 11
  12. 12. Promozione Lancio per il mercato italiano Alle prime 10 aziende che acquistano il ”pacchetto visibilità” mydress offre il servizio di e-commerce senza nessun costo aggiuntivo!info@s4pmarketing.com 12
  13. 13. Per ulteriori informazioni visita: http://mydresscina.wordpress.com/http://mydresscina.wordpress.com/ 13
  14. 14. ContattiItalia Per informazioni commerciali Email: info@s4pmarketing.com Telefono. +39 051 0826978 Sito web: http://www.s4pmarketing.comCina Per informazioni logistiche Email: info@eastnow.net Tel. +852 53262963 Sito web: http://www.eastnow.netwww.s4pmarketing.com - www.eastnow.net - www.mydress.com 14

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