COMPANY &  STEVE HARPER PROFILE
Steve Harper  is a graduate of the Royal College of Art, London, in Automotive Design. He also is a qualified Automotive E...
OUR PHILOSOPHY With a considerable amount of time working in the Motor Industry,  SHADO   has a Global Client base in all ...
 
<ul><li>CREATIVE INSPIRATIONS </li></ul><ul><li>Over the years  SHADO   has been commissioned to create various unconventi...
<ul><li>The  WALT DISNEY Co . – The Autopia vehicle for the Discoveryland at EuroDisney in Paris (90) , which was a 1950’s...
<ul><li>OUR CAPABILITIES </li></ul><ul><li>SHADO  can offer all of the following capabilities, for any Design Project: </l...
OUR FACILITIES
A HISTORY OF GOOD DESIGN Over the years  SHADO   has been commissioned to create various Design Projects in a wide span of...
VOLVO CARS  DESIGN STUDIO – GÖTEBORG  (2000 – 2008) <ul><li>One of the most notable recent assignments was as the  Platfor...
<ul><li>Beyond the Production cars, Steve was also a Strategic  Designer for Concepts and Creation of Advanced Programs an...
<ul><li>PORTFOLIO OF PROJECTS  –  SPORTS CARS </li></ul><ul><li>SHADO   also has a significant past portfolio of Design Pr...
<ul><li>PORTFOLIO OF PROJECTS  –  EXCLUSIVE CARS </li></ul><ul><li>SHADO   past portfolio of Design Project for Exclusive ...
<ul><li>PORTFOLIO OF PROJECTS  –  PRACTICAL VEHICLES </li></ul><ul><li>SHADO   past portfolio of Design Project for Practi...
<ul><li>PORTFOLIO OF PROJECTS  –  TRUCK & TRAILER </li></ul><ul><li>SHADO   past portfolio of Design Project for Truck & T...
<ul><li>PORTFOLIO OF PROJECTS  –  BUS & COACH </li></ul><ul><li>SHADO   past portfolio of Design Project for Bus & Coach C...
<ul><li>PORTFOLIO OF PROJECTS  –  FLIGHT SIMULATORS </li></ul><ul><li>SHADO  past portfolio of Design Project for Flight S...
PORTFOLIO OF PROJECTS  –  RIDE & VENUE <ul><li>SHADO   past portfolio of Design Project for Entertainment Companies includ...
PORTFOLIO OF PROJECTS  –  PRODUCT DESIGN <ul><li>SHADO   past portfolio of Design Project for Transport & Product Design C...
<ul><li>PORTFOLIO OF PROJECTS  –  CORPORATE IDENTITY </li></ul><ul><li>SHADO  past portfolio of Design Project for Corpora...
<ul><li>PORTFOLIO OF PROJECTS  –  FILM & TV </li></ul><ul><li>SHADO   past portfolio of Design Project for Film & TV Compa...
COMPANY STRUCTURE Market Development Manager Pi Fang Harper-Chang 張碧芳 Colour & Materials Petra Widmann HotSpot Design Tech...
PERSONAL DETAILS Date of Birth:  26th August 1958  Nationality:  British   Education:  Royal College of Art   DipDes RCA, ...
STEVE HARPER PROFESSIONAL REFERENCES 19  people have recommended Steve &quot;Steve Harper is not only a talented designer,...
STEVE HARPER PROFESSIONAL REFERENCES I first met Steve Harper in the late 1980' s when he was the lead stylist on a unique...
STEVE HARPER PROFESSIONAL REFERENCES &quot;Having founded the automotive industry by means of his invention of the wheel i...
STEVE HARPER PROFESSIONAL REFERENCES &quot;Steve was a great support to the operations in Taiwan. He was able to engage wi...
STEVE HARPER  DESIGN DIRECTOR S.H.A.D.O.  Ltd … . or is it just the beginning? All images used are the property of S.H.A.D...
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2010 SHADO - Design Consultancy

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A brief outline of the SHADO design consultancy history, which is based in Paignton, Devon. www.shado.co.uk

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2010 SHADO - Design Consultancy

  1. 2. COMPANY & STEVE HARPER PROFILE
  2. 3. Steve Harper is a graduate of the Royal College of Art, London, in Automotive Design. He also is a qualified Automotive Engineer and has 30 years experience of working for all the major automotive manufacturers. He has experience of working in many parts of the world including throughout Europe, plus, Sweden, US, Thailand, Brazil, Indonesia and China. Steve is the Owner and Founder of SHADO . SHADO is the acronym of the Company’s name ”Steve Harper Art & Design Organisation”. SHADO was first established in 1986, originally operating in Germany, Austria and the UK. At that time, primarily involved in Transport and Product Design, but also working in Film & TV Storyboard Design and Editing. SHADO became a Limited Company in 1993. As a Design Consultancy, based in the UK, the essence of the company was to provide a comprehensive range of Artistic and Design skills throughout the World . Defined as a ” Futurist Visionary ”, Steve has steered SHADO to become a well respected company, which has been responsible for many exciting new concepts, as well as creating the practical solutions to achieve those concepts. ” Concept to Reality”
  3. 4. OUR PHILOSOPHY With a considerable amount of time working in the Motor Industry, SHADO has a Global Client base in all areas of Transport & Product Design, bringing the lessons learnt of Strategic Research, Innovative Advanced Design, Lean Methodologies, Tight Project & Cost Controls, Design Quality systems, and Brand Development Product Planning, to many. SHADO has a belief that Good Design should be Inspiring , Innovative , Exciting & Fun . Products are bought today with the heart and the mind, and so Good Design should also appeal and satisfy all of your senses. It is also important that the atmosphere in which a new Product is developed, has the same energy and creativity, as you would want the prospective Customer to experience with their new purchase.
  4. 6. <ul><li>CREATIVE INSPIRATIONS </li></ul><ul><li>Over the years SHADO has been commissioned to create various unconventional products, which have meant having to find inspirations, by thinking well ‘Outside the Box’. These have included: </li></ul><ul><li>CAMBER ENTERTAINMENT – A series of Entertainment Ride Simulators, which included the ESP 8-Seat Capsule / Ride Simulator (99) and various themed versions of the capsule, the PACESETTER F1 Race Simulator (98), the FX2 2-Seat Ride Simulator (97), the MORPHIS 14-Seat Ride Simulator (96) and the MARS 2112 Restaurant, on Broadway, New York City, which involved the design and building of the Martian Space Craft outside in the Plaza & the 2 Interiors of the Space Craft Ride Simulators (98) </li></ul>
  5. 7. <ul><li>The WALT DISNEY Co . – The Autopia vehicle for the Discoveryland at EuroDisney in Paris (90) , which was a 1950’s view of a ‘Car of the Future’ and designed to be driven, by all, at the Attraction. </li></ul><ul><li>MGA Developments 1989 ‘Hotdog’ Concept Car . A modern interpretation of a 1950’s Hot Rod on a Ford Fiesta. </li></ul><ul><li>ALDERSLEY EQUIPMENT - Electric Disabled Scooter (94) . Designed to make the able bodied envious, </li></ul><ul><li>and inspired by the Lunar Rover, Stingray’s ‘Commanders chair’ and ‘Star Wars’ craft. </li></ul>
  6. 8. <ul><li>OUR CAPABILITIES </li></ul><ul><li>SHADO can offer all of the following capabilities, for any Design Project: </li></ul><ul><li>Business & Product Planning </li></ul><ul><li>Theme & Concept Design </li></ul><ul><li>3D Interpretation - ALIAS / CAD Form Design </li></ul><ul><li>3D Interpretation - Scale or Full Size Modelling </li></ul><ul><li>Exterior Design - Vehicle / Product Design </li></ul><ul><li>Interior Design - Vehicle / Themed Venue </li></ul><ul><li>Colour & Materials Design & Development </li></ul><ul><li>Sketch and Fully Detailed Clay Modelling </li></ul><ul><li>Detail Design - Parts & Accessories </li></ul><ul><li>Concept Car / Show Car Creation </li></ul><ul><li>Prototype Build / Running Vehicle </li></ul><ul><li>Design Master Model Creation & Supervision </li></ul><ul><li>Prototype & Low Volume Tooling </li></ul><ul><li>Design Management - Project Timing & Cost / Design Team </li></ul><ul><li>Engineering Liaison / Design Development </li></ul><ul><li>A1 Design Surface Development / Supervision </li></ul><ul><li>Board Level, Management, Sales & Marketing Presentations </li></ul><ul><li>Client & Supplier Support & Liaison </li></ul><ul><li>Production Engineering Support </li></ul><ul><li>Corporate & Brand Identity </li></ul><ul><li>Product Launch & Press Conference Support </li></ul><ul><li>Brand & Product Conference Lectures </li></ul><ul><li>Film Storyboards & Advertising Theme Concepts </li></ul>
  7. 9. OUR FACILITIES
  8. 10. A HISTORY OF GOOD DESIGN Over the years SHADO has been commissioned to create various Design Projects in a wide span of Industries. From Cars, Vans, Trucks & Buses, all the way up to multi-million Dollar Flight Training Simulators. All of the designs have maintained a strong design philosophy of being Original, Practical and Beautiful, whatever their role. Good Design is a challenge, a blend of Creative Inspiration, Practical Solutions, Strong Leadership and an eye for Cost and Detail. It is also about listening and interpretation. So when working with a new Client, even on a type of project we have never worked on before, we listen. As we bring our experience from many other projects & disciplines, we can often help the Client look at their own product with ‘fresh eyes’. Ultimately this can create new unique solutions which allows for greater improvements for their business. We believe that all Design is for People, their needs, their aspirations and should provide solutions which can enrich their lives. Beauty with Brains behind It
  9. 11. VOLVO CARS DESIGN STUDIO – GÖTEBORG (2000 – 2008) <ul><li>One of the most notable recent assignments was as the Platform Chief Designer for all of the Current & Niche Vehicles within VOLVO PVS Design, Steve’s responsibility was to ensure the ’Red Thread’ of consistent VOLVO Holistic & Strategic Design Language was maintained, throughout all of the Projects under his guidance, to create a Harmony of VOLVO Brand Design. </li></ul><ul><li>Steve’s ’portfolio’ of projects over those 8.5 years, included all Model Year changes, for both Exterior & Interior design, on the Current range of VOLVO Cars Products, plus, developments of new Niche products, and the Design responsibility for all of the Accessory products on those programs. </li></ul><ul><li>Managing all aspects from Concept through Design & Development, Production Execution, the Quality Processes and as a Business Project Team member (establishing Project Cost, Planning, Content, Balancing & Timing) for the: </li></ul><ul><li>• 2010 C70 Exterior & Interior Design + Supervision of 2010 C30 Project </li></ul><ul><li>2009 S80 L for China, Interior Design </li></ul><ul><li>2008 S40 & V50 Exterior & Interior Design • 2007 XC90 Exterior & Interior Design • 2005 S60, V70 & XC70 Exterior & Interior Design • 2004 S60 ‘R’ & V70’R’ Exterior & Interior Design • 2003 S80 Exterior & Interior Design Furthermore, those Project responsibilities for VOLVO also included the Press Launches, Sales Network Presentations, Sales Promotion and Motor Show presentations of the cars. </li></ul>
  10. 12. <ul><li>Beyond the Production cars, Steve was also a Strategic Designer for Concepts and Creation of Advanced Programs and Concept Cars •2007 ‘XC70 XTREME’ Concept Car – SEMA (US). Concept originator. </li></ul><ul><li>2003 ACC2 ‘XC70R’ Concept Car - Geneva. Concept originator & Design Supervision. •2002 ACC ‘XC90’ Concept Car - Detroit. Exterior Design & Supervision. •2001 PCC2 ‘V70R’ Concept Car – Frankfurt. Concept originator. Exterior & Interior Design •2000 PCC ‘S60R’ Concept Car – Paris. Concept originator. Exterior & Interior Design </li></ul>
  11. 13. <ul><li>PORTFOLIO OF PROJECTS – SPORTS CARS </li></ul><ul><li>SHADO also has a significant past portfolio of Design Projects, such as for Sports Cars, which include: </li></ul><ul><li>FORD –'92 Escort RS Cosworth (89) </li></ul><ul><li>ROVER –'95 MGF Sports car (91) </li></ul><ul><li>VOLVO - '480' and '480' Cabrio projects (85) </li></ul><ul><li>- '04 S60 ‘R’ & V70’R’ (01) & ‘S60 R’ Touring Car Design </li></ul><ul><li>GRINNALL CARS – Scorpion S4 Sports car (01) & Scorpion 3 BMW motorcycle based Sports car (91) </li></ul>
  12. 14. <ul><li>PORTFOLIO OF PROJECTS – EXCLUSIVE CARS </li></ul><ul><li>SHADO past portfolio of Design Project for Exclusive Cars include: </li></ul><ul><li>ASTON MARTIN – DB7 Concept </li></ul><ul><li>ROLLS ROYCE -'98 Silver Seraph / Bentley Arnage '94 RR Silver Spur IV & Bentley Mulsanne model </li></ul><ul><li>BENTLEY –Mulsanne Turbo ‘R’ (87) </li></ul><ul><li>BENTLEY (MullinerParkWard) – Bespoke Interior Design & Estate Car, for a rich Automotive Patron (99) </li></ul><ul><li>FORD - GT40 Proposal (00) </li></ul>
  13. 15. <ul><li>PORTFOLIO OF PROJECTS – PRACTICAL VEHICLES </li></ul><ul><li>SHADO past portfolio of Design Project for Practical Vehicles include: </li></ul><ul><li>SUPACAT – SPV400 (2009) </li></ul><ul><li>FORD - Escort Van (87) </li></ul><ul><li>LONDON TAXI INTERNATIONAL -TX1 Black Cab (92) </li></ul><ul><li>TIANJIN MOTORS –TJ135 ’Yanpai’ Light Truck (88) </li></ul><ul><li>LDV –FR201 & 202 VAN (90) & '88 200 Series Van </li></ul><ul><li>THAI RUNG Union Cars, Thailand - Station Wagons & Minibus Projects (1993-2006) </li></ul><ul><li>BAKRIE Motors, Indonesia - Beta 97 MPV (1996). Exterior, Interior & Colour+Trim Design. </li></ul>
  14. 16. <ul><li>PORTFOLIO OF PROJECTS – TRUCK & TRAILER </li></ul><ul><li>SHADO past portfolio of Design Project for Truck & Trailer Companies include: </li></ul><ul><li>DAF TRUCKS (UK/NL) - 45 and 55 Series Sleeper Cab (1997). Exterior & Interior Design. </li></ul><ul><li>WESTERN STAR, NISSAN, COSCO & KENWORTH/PETERBILT – Truck Design Proposals (1999) </li></ul><ul><li>ASHOK LEYLAND - ‘Bison’ Truck Cab Concept for India (1999) </li></ul><ul><li>OLYMPIC -Mercedes Benz Atego Horsebox (98) </li></ul><ul><li>THOMPSON- CARMICHAEL –Fuel & Bulk Sugar Tankers (95-98) • LDV & MERCEDES-BENZ –‘VOLUMAKER’ Integrated Bodywork (94) • OLYMPIC -Mercedes Benz Atego Horsebox (98) • ISUZU (UK) - Show Truck (98) </li></ul>
  15. 17. <ul><li>PORTFOLIO OF PROJECTS – BUS & COACH </li></ul><ul><li>SHADO past portfolio of Design Project for Bus & Coach Companies include: </li></ul><ul><li>BAKRIE MOTORS (INDONESIA) – MIDI BUS - Exterior & Interior Design (1998) </li></ul><ul><li>GAZ (RUSSIA) – Urban Bus Design Proposals (1996) </li></ul><ul><li>EUROPEAN UNION DEVELOPMENT COUNCIL – Composite Bus & Light-Rail Study (1993) </li></ul><ul><li>VOLVO (LEYLAND) BUS - FLEET RANGE DESIGN (91) </li></ul><ul><li>WC – Toilet Compartment for Train or Bus (88) </li></ul><ul><li>DUPLE – INTER CITY COACH – Exterior Design Proposals (88) </li></ul><ul><li>LEYLAND BUS – NATIONAL 2 - Design Proposals (81) </li></ul>
  16. 18. <ul><li>PORTFOLIO OF PROJECTS – FLIGHT SIMULATORS </li></ul><ul><li>SHADO past portfolio of Design Project for Flight Simulation Companies include: </li></ul><ul><li>THALES (UK) – REALITY SEVEN full flight simulator (2008). Exterior & Interior Design. </li></ul><ul><li>REDIFFUSION SIMULATION – CONCEPT 90 full flight simulator (1990) </li></ul><ul><li>- VANTAGE 500 range of full training devices FTD(1990) </li></ul><ul><li>- IOS Flight Instructor seat design (1990) </li></ul><ul><li>MERLIN SIMULATION - MP520 ‘Hawk’ Flight & Aeronautical training device (1995) </li></ul><ul><li>ASDL - CESELSA - Full Flight Simulator design proposals (1991) </li></ul><ul><li>BRITISH AEROSPACE - Fixed base training device (1990) </li></ul>
  17. 19. PORTFOLIO OF PROJECTS – RIDE & VENUE <ul><li>SHADO past portfolio of Design Project for Entertainment Companies include: </li></ul><ul><li>MARS 2112 (USA - NYC) – 2 x Ride Simulators (1997). Interior Design. </li></ul><ul><li>- Space Craft for Paramount Plaza (1997). Exterior Design. </li></ul><ul><li>CAMBER ENTERTAINMENT – ‘Morphis’ capsule design (1996) </li></ul><ul><li>– ‘ FX2’ capsule design (1997) </li></ul><ul><li>– ‘ ESP’ capsule design (1999) </li></ul><ul><li>– ‘ Pacesetter’ Formula 1 race simulator design (1999) </li></ul><ul><li>– ‘ SEAT IBIZA’ Rally Car simulator design (2000) </li></ul><ul><li>Venue Interior Design Themes – AHA Brighton (1998). Venue layout for Ybor Square (1998). Study for VW Autostadt (1999). Study for Chicago Navy Pier (1998). Study for London Science Museum (1999). </li></ul><ul><li>METROPOLIS ENTERTAINMENT (UK) – Capsule Concepts (2005) </li></ul><ul><li>SIMWORX (UK) - ‘ESP’ based capsule concepts (2007) </li></ul>
  18. 20. PORTFOLIO OF PROJECTS – PRODUCT DESIGN <ul><li>SHADO past portfolio of Design Project for Transport & Product Design Companies include: </li></ul><ul><li>ALDERSLET EQUIPMENT – Disabled Scooter Design (1994) </li></ul><ul><li>AMBI RAD - ‘Optima’ Gas Heater Unit Design (1994) </li></ul><ul><li>ROSENBAUER - ‘FOX’ Fire Pump Design (1987) </li></ul><ul><li>HUBBARD - Air Conditioning Unit Design (1995) </li></ul><ul><li>SCHMIDT - Street Cleaner Concept Design (1988) </li></ul><ul><li>MARCONI - Radar Trailer Design (1992) </li></ul><ul><li>VIRGIN AIRWAYS - In Flight Packs Design Themes (1998) </li></ul><ul><li>HAPP CONTROLS - Joystick Design themes (1997) </li></ul><ul><li>RAIL - WC Compartment Design for Rail or Coach (1988) </li></ul><ul><li>EU STUDY - High Speed 3 Rail Design Concept (1993) </li></ul><ul><li>AUTOLATINA (BRASIL) - Watch Designs (1993) </li></ul>
  19. 21. <ul><li>PORTFOLIO OF PROJECTS – CORPORATE IDENTITY </li></ul><ul><li>SHADO past portfolio of Design Project for Corporate Identity Companies include: </li></ul><ul><li>THAI RUNG UNION CARS - Logo & Showroom Forecourt Design (1995) </li></ul><ul><li>BAKRIE MOTORS - Full Corporate Image Portfolio & Logo Design (1995) </li></ul><ul><li>VOLVO CARS - Scandinavian Luxury Philosophy (2006) </li></ul><ul><li>- Scandinavian Design Presentations (2005 -08) </li></ul><ul><li>- Motor Show Launches Amsterdam 2003 & Birmingham 2004 </li></ul><ul><li>- International Market Product Launches (2001 – 08) </li></ul>
  20. 22. <ul><li>PORTFOLIO OF PROJECTS – FILM & TV </li></ul><ul><li>SHADO past portfolio of Design Project for Film & TV Companies include: </li></ul><ul><li>VOLVO CAR CORPORATION - Launch Film Design and Presentation </li></ul><ul><li>BMW AG - M3 & M3 Niki Lauda Storyboard Design </li></ul><ul><li>- 5 Series Launch Story board Design </li></ul><ul><li>MERCEDES BENZ TRUCKS - ABS / ASR Technical Film Storyboard </li></ul><ul><li>ATARI - Gaming System TV Advert Storyboard </li></ul><ul><li>VORWERK - TIGER 251 Vacuum Cleaner TV Advert Storyboard </li></ul><ul><li>PORSCHE - 928 Technical Film Storyboard Design </li></ul>
  21. 23. COMPANY STRUCTURE Market Development Manager Pi Fang Harper-Chang 張碧芳 Colour & Materials Petra Widmann HotSpot Design Technical Support Richard Springall SEMCON UK Designer Mark Owens Design Modelmaker Harry Burgess ALIAS Team Leader David Pryce-Evans Designer Adam Southern Design Director Steve Harper Project Designer Yuzhuo Wang 王玉琢 Consulting Engineer William T Lowe Senior Sculptor Alison Harper Senior Designer Harris Mann (Consultant) Senior Sculptor Tony Tovey Senior Designer Tony Catignani (Consultant)
  22. 24. PERSONAL DETAILS Date of Birth: 26th August 1958  Nationality: British   Education: Royal College of Art DipDes RCA, in Automotive Design 1979 – 1980 Sponsored by Austin Morris Cars, I was classed as a mid term designer, due to my previous Design Studio experience. So while at the RCA, I used my time to further develop my design, presentation and clay modelling skills, as well as taking advantage . of the various other college disciplines, to raise my skills in photography, furniture design, industrial design & textiles design N. Worcestershire College of Technology Diploma (HND), in Automotive Engineering 1977 – 1979 The HND course featured a multi disciplined series of study modules which covered the Engineering side of Automotive Design. The modules included, Strength & Properties of Materials, Advanced Mathematics & Calculus, Electrical Engineering, very early NC . . Machine Control processes, and Social Studies. Austin Morris Technical Apprenticeship ONC in Automotive Engineering 1974 – 1979 The Austin Technical Apprenticeship was a combination of Block Semester College courses, and set periods of 'on the job' work . . experience in all aspects of Car Manufacturing, Assembly Processes, Quality and Design. During the 5 years, I gained experience in Car Assembly & Quality, Engine & Gearbox Assembly & Quality, Sales & Marketing. . . . Technical Engineering Drawing & experience in the Exterior & Interior Styling Studios. Awarded Technical Apprentice of the Year 1979. King Edwards Grammar School Five Ways GCE 'O' Levels in 9 subjects 1969 – 1974 Having known from the age of 14 that I wanted to be a Car Designer, and finding that no one at the school had any idea of how to . . . pursue that career path, I left school at the age of 16 to follow the only known path at that time, to go directly into the Motor Industry . Computer Skills: Both PC & Apple computer systems, including: Photoshop, PowerPoint, Microsoft Word & Excel. Operating knowledge of ALIAS, ICEM-SURF & CATIA systems Languages: English 2nd Languages: German, Dutch and French. Basic: Swedish & Thai. Learning: Mandarin Chinese Family Status: Married in 2006, to Chang Pi Fang, and a son, Joe, born on 31st March 2007. Pastimes: Film & Automobilia Extensive knowledge and a full library of Design, Architecture and Film books and reference brochures Collection of around 1 5 00 scale-model cars STEVE HARPER
  23. 25. STEVE HARPER PROFESSIONAL REFERENCES 19 people have recommended Steve &quot;Steve Harper is not only a talented designer, capable of interpreting the world around him and incorporating elements into his work, he is a naturally eloquent communicator. Beginning with his quirky fashionable appearance at first impression, Steve possesses an uncanny ability to capture the imagination of his audience in sharing his insights and inspiration. During a Volvo design seminar for a new product launch in Sweden, Steve was the cornerstone to introducing &quot;Scandinavian Luxury&quot; (for some perhaps a difficult concept to grasp). However there was no doubt in the minds of US, Canadian and Mexican media reps in attendance after Steve expertly drew references from the regions' culture, lifestyle, and environment to make a connection with the concept. Several seasoned-journalists remarked it was the most colorful, exhilarating, and astute presentation they had ever seen. That seminar set the tone for the roll-out of that product, as well as for the communication of subsequent models. Steve is not only distinctive in his artistry for manipulating physical space, but he's equally adept at mastering the cerebral realm for its understanding. Stephen R. Bohannon , Volvo Cars of North America, Public Affairs“ I have known and worked with Steve Harper for 20 years since 1986 when Steve worked for MGA as a Senior Designer with Peter Horbury and Ron Saunders. As Director Product Development for Leyland DAF Vans at that time I engaged Steve and the team at MGA to develop facelift designs for the existing range of vans and design proposals for the new van range (which became the Renault Master). Whilst Steve was at MGA we worked together on a number of other projects for both Leyland DAF and independently in overseas market notably China and Indonesia. In forming my own independent company CAD Ltd in 1994 Steve joined as an independent consultant and was responsible for all of the companies appearance design work. This included major projects in UK, Thailand, Indonesia, China, USA and Europe. Steve possesses a number of key qualities which in my opinion are critical to the success of a design project A keen technical knowledge coming from his early training/education. This understanding enables him to be a good team player. He has a good vision of the market and the creative spark to capture its need in a clear and understandable format He is tenacious and hard-working. He doesn’t give up at the first difficulty nor does he shirk the hard-work Involved in researching the customer or market requirements. He uses both of these qualities in promoting his ideas and concepts. An able technician on paper or in clay. I enjoyed working with Steve and recommend the experience to others. William T Lowe , CEng, MSc, MIMechE, FSAE(UK) Over many years of working with Steve, he has proved himself to be one of the most knowledgeable and consistently productive designers I have had the pleasure of working with. Steve instinctively knows how to get the best out of a project. From design and form language through to the financials of a project, Steve is quite simply exceptional. If ever I needed a second opinion or just helpful advice on a concept or production design, I would always make a point of asking Steve's opinion. His depth of knowledge and love of all things creative, Steve would give an extra insight which could take ideas in another creative direction. I strongly recommend Steve Harper as a designer, design manager or even a people person, you will not find better. Jonathan Disley, Program Chief Designer, Volvo Car Corporation worked with Steve at Volvo Cars Design Studio, Gothenburg, Sweden
  24. 26. STEVE HARPER PROFESSIONAL REFERENCES I first met Steve Harper in the late 1980' s when he was the lead stylist on a unique project to address the functional. aesthetic and ergonomic design of the large scale commercial flight simulator. These are multi million pound devices used throughout the airline industry to train flight crew and it is a testament to Steve's talent that the design criteria he established almost 20 years ago remains the industry standard to day. Since That time Steve has worked on numerous designs for simulator based projects for both entertainment and educational attractions. His design for the Morphis range of entertainment capsule simulators took the market by storm in the late 1990's and Morphis simulators are currently installed world wide from the Singapore Science Centre to the Smithsonian Air and Space Museum. He also designed the definitive 'flying saucer' simulator for a ground breaking project, Mars 2112 in New York. Steve's greatest asset however is his broad spread of talent. His concept illustrations bring engineering design to life and in product design he thinks not only in terms of shape and form but also in terms of cost, Materials, ergonomics and production. That's a rare and valuable combination in our business and I'm sure many others. Paul Spence, Marketing Director Metropolis Entertainment. I have worked with Steve Harper in two major 'Face Lift' programs at VCC. The P1007 (MY 08 Face lift of S40 & V50) and P1009. In both these programs Steve has showed an ability to combine two important skills. The first is the role as a designer knowing how to make the best possible visual impact. The second is the in-depth knowledge about rules for engineering. Steve has managed to create the best possible styling within all given frames such as cost, Volvo demands, timing etc. Steve has had the knowledge to question engineering statements when not fully investigated. But also to know when styling changes must be done. He has proposed changes both in engineering solution and in styling to reach the best compromise I can recommend Steve for any job where excellent styling meets industrial demands. Peter Ewerstrand Director MY (Responsible Business Project Leader for both 1007 and 1009.) Volvo Cars, Gothenburg, Sweden &quot;Steve and I worked together in Taiwan, presenting how the Volvo brand and the Volvo brand values tied in with the Modern Scandinavian Design. Steve always mesmerizes the journalists with his combination of corporate message, personal story and local knowledge. Every time a winner! And few people are so good at cracking jokes in-between the jobs.&quot; Tatiana Butovitsch Temm , worked with Steve at Volvo Cars, Gothenburg, Sweden &quot;Working with Steve is a pleasure. He is well organised, both in his creative approach and his handling of practical details. He is flexible and capable of maintaining focus on deliverables to his clients through out projects. To add icing on the cake, Steve is a gifted 'salesman', a skilled communicator and best of all, a man with a sense of humour that we have grown to rely on to lighten the burden of the days.&quot; Cher Young , worked with Steve at Volvo Cars Design Studio, Gothenburg, Sweden
  25. 27. STEVE HARPER PROFESSIONAL REFERENCES &quot;Having founded the automotive industry by means of his invention of the wheel in 3564 BC, Steve is almost a legend in the Midlands of England where they subsequently made very little progression. In the last 20 years however, and despite the best efforts of HM customs and Excise, his notoriety has begun to filter out of Britain and pad softly around the world, most notably to the Scandinavian countries where his professionalism, dry wit, and ever-warm tea pot have been the mainstay of his working style, and he is often spotted sketching effortlessly in rescuing another portion of the Swedish car industry. With his trademark GTi black and red plumage he cuts a jolly figure around most design studios, and whilst considered a little eccentric is most probably by far the sanest and most sensible of us all.&quot; Tony Hunter , at Volvo Cars Design Studio, Gothenburg, Sweden &quot;Steve visited South Africa twice during my career at Volvo Car South Africa to give presentations on the Volvo brand, its design philosophy and principles and, in a broader sense, Scandinavian design and luxury. His passion for the brand and clear understanding of Volvo's design philosophy made him an excellent presenter to convey the `'gospel&quot; to journalists at a launch. He immersed himself in his subject, dedicated himself to an outstanding presentation and proved to be a worthy ambassador for the Volvo brand. His presentation skills are as good as his insight into design matters and his ability to share this in an entertaining and spellbinding manner with others. He conducted himself professionally and added value to the events which he attended. It was fun and a privilege to spend time with Steve.&quot; Deon Sonnekus , worked with Steve at Volvo Cars, South Africa &quot;Steve presented at a series of product introductions for a group of automotive journalists from Canada and positioned the vehicle and his work admirably. He was engaging, entertaining and very professional with the media. I wouldn't hesitate to call upon him to represent his craft or employer in the future.&quot; Chad Heard , worked with Steve at Volvo Cars Canada &quot;I’ve had the pleasure of working as exterior designer on a number of production projects reporting to Steve Harper. He has a very high professional dedication to achieving each projects objectives, whilst inspiring a positive working environment for his team. Steve is a good mate, mentor, whilst being a boss!&quot; Steve Potter , reported to Steve at Volvo Cars Design Studio, Gothenburg, Sweden &quot;A man who is one of the rare few able to balance a vision of the future with the practicality of reality. Steve Harper is a business persons designer - able to understand the realities of commercial requirements and consumer behaviour and to translate these into the language of practical yet aesthetically appealing design. Able to manage within the necessities of commercial constraints such as budget and timelines, Steve is a great team player and a pleasure to work with.&quot; Paul Stokes , worked with Steve at Volvo Cars Thailand &quot;Steve manages to maintain goals despite all the obstacles. He gives clear and simple presentation of design and direction to all levels of colleague and audience, a Modellers designer quick to see the issues and listens to input.&quot; Di Pryce Evans , reported to Steve at S.H.A.D.O. Ltd
  26. 28. STEVE HARPER PROFESSIONAL REFERENCES &quot;Steve was a great support to the operations in Taiwan. He was able to engage with employees, business partners and the Press in describing the reason why Volvo Cars are designed as they are. He always provided the Taiwan operation with good press and captured the imagination of customers who met him. He was a great ambassador for Volvo outside of the Swedish Head Office.&quot; Andrew Basham , worked with Steve at Volvo Cars Taiwan &quot;Steve is very professional in his work. Dedicated in his assignments and in my dealings with him, (as the Design Director's assistant), I experienced him as a very reliable colleague, always going the extra mile and finding solutions to problems or helping out colleagues. He is as well very talented in doing presentations for large groups of dealers, journalists etc. His sense of humour is an extra bonus!&quot; Maria Van Pelt Ekelund , worked directly with Steve at Volvo Cars Design Studio, Gothenburg, Sweden &quot;superlative journeyman designer, last of the best.&quot; Sidney Hall , worked with Steve at MGA Developments Ltd, Coventry, UK &quot;Apart from being an experienced designer Steve has the energy to guide the most challenging of projects. He can inspire others as a team player or can work as a focused individual. He is a valued designer to any studio or organisation.&quot; Tony Catignani , Platform Chief Designer, Volvo Cars Design Studio, Gothenburg, Sweden, worked with Steve at Volvo Cars Design Studio, Gothenburg, Sweden &quot;Steve is an entrepreneur type with a no non-sense approach that will get the job done in a creative and time efficient way. Oh... and you could have a good laugh too!&quot; Simon Lamarre , Chief Designer, Volvo Cars Design Studio, Gothenburg, Sweden, worked directly with Steve at Volvo Cars Design Studio, Gothenburg, Sweden Steve Harper and I have worked together since late 2000 in various projects (P2004, P2006, P1007, P2008, P3008 and at present P310B) at the Product Design department at Volvo Cars Cooperation in Gothenburg. In addition to his design skills I've found Steve to be a master in taking in facts and figures in detail and combining this knowledge with his tactical skills and flexible mind to find ways to create to the customers the best possible products. This goes for complete projects as well as single details. Also, I admire and enjoy whenever Steve has anything to present – it’s not only informative but also entertaining. When Steve delivers a message or presents a design, the audience is listening. I can truly recommend Steve Harper for any assignment in Product Design. Karl Axelsson, Project Manager, Product Design, Volvo Cars Design Studio, Gothenburg, Sweden
  27. 29. STEVE HARPER DESIGN DIRECTOR S.H.A.D.O. Ltd … . or is it just the beginning? All images used are the property of S.H.A.D.O. Ltd and should not be copied or disclosed to any third parties

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