MortimerHarvey - New African Narratives Trend Report
Trend Report: New African Narratives
TV ad: ‘La Sape’ movement by Guinness
• Guinness' new ad features the 'society of elegant persons of the Congo‘,
otherwise known as the 'Sapeurs', a group of everyday heroes from
Brazzaville, Republic of the Congo.
• In this ad, Guinness follows the Sapeurs, whose way of life is a testament
to the belief in ‘putting more in to get more out’.
• Their lives are not defined by occupation or wealth, but by respect, a moral
code and an inspirational display of flair and creativity.
• This is demonstrated through their love of stylish dressing, but it’s not the
fabric or cost of the suit that counts, it’s the worth of the man inside it.
TV ad: ‘The Reader’ by Bell’s
• ‘The Reader’ is a poignant South African ad for Bell’s Whiskey that
celebrates the persistence of spirit.
• The commercial portrays a fiercely determined older man successfully
learning how to read – a goal he set for himself and for those around him.
Web and mobile platform: Save & Buy
• Nigerian web and mobile platform Save & Buy has developed a financial
planning system for use in online shopping, to enable users to save up
online for coveted items.
• “Save & Buy provides a means of payment for items through
e-commerce channels, rather than being a channel itself. It allows
consumers to save towards the products, conveniently and securely,
essentially providing a smart, debt-free way to plan and pay for online
purchases,” Hugo Obi, co-founder and chief executive officer of
Save & Buy, told HumanIPO.
DRC: Giant traffic robot officers
• Officials in Kinshasa, the capital of the Democratic Republic of Congo,
have constructed two gargantuan robots and plopped them down in the
most congested intersections.
• The bots are roughly eight feet tall, and have a charmingly retro design.
• Basically, the robotic officers work like elaborate traffic lights, complete with
waving arms and flashing signals. They're even programmed to speak with
any pedestrians who might be waiting to cross the street.
• Wecyclers is a social enterprise that incentivises people living in poor areas
of Lagos to recycle their household waste, preventing it from piling up.
• Lagos-born and -raised founder and CEO, Bilikiss Adebeyi, previously
worked at IBM and conceived of the idea while doing an MBA at MIT
• Wecyclers uses special bicycles to peddle through these neighbourhoods,
picking up bags of recyclable goods from subscribers, who earn points
based on the weight of their trash. The points can then be cashed in
for rewards, such as a kitchen blender.
• #AnotherLightUp by Design Indaba Trust, Faith47 and Thingking
combine public art with the potential of crowdfunding to build streetlights
• The project aims to fund the installation of a streetlight system into one of
Cape Town's more dangerous neighbourhoods, empowering individuals
with the potential to be active agents of change.
• Design Indaba Trust, Faith47 and Thingking have teamed up to create
a mural that brings about a community-level change through the duality
of art-based social impact.
• The multistorey artwork has a visual feedback loop for those who view it:
the wall lights up at night each time enough money is raised for one new
light to be installed on a pathway in the informal settlement of Monwabisi
Park, Khayelitsha, through the organisation Violence Prevention through
Urban Upgrading (VPUU ).
• Robotics start-up, Airware, recently announced that it’s partnered
with East Africa’s largest black rhino sanctuary, Ol Pejeta Conservancy,
to demonstrate a drone specifically designed for conservation.
• Originally based in San Francisco, but currently operating in Kenya,
Airware is showcasing anti-poaching UAVs (unmanned aerial vehicles)
in an effort to demonstrate an effective and innovative tool for
• Piratas do Pau is a Mozambican design collective run by creative design
office, ABdesign (Ab Oosterwaal), based in Maputo, along with two design
studios WAZO (Alfonso Pessanha) and KUVA (Aldo Tornaghi), both based
• The collective combines design and manufacturing of unique products
with the skills development of young craftsman and artisans in Maputo.
• Piratas do Pau designs and makes handmade products using local
techniques and local materials, often recycled, while providing
young Mozambicans with training, a fair living and access to opportunities.
Mozambique: Piratas do Pau
• Zashadu is a leading British/Nigerian sustainable luxury brand
that specialises in handcrafted leather pieces.
• The brand works with local sustainably sourced leathers, farmed exotic
skins and rough-cut precious stones set in brass.
Nigeria: Zashadu Bags
• Accra Green Market was formed to improve food security for local
residents by increasing physical and economic access to healthy food
and agricultural value-added products.
• The main aim of this event is to promote local, organic and improved
agriculture products by hosting farmers and vendors who are dedicated to
providing the best local produce and products through sustainable means.
Ghana: Accra Green Market
• Styled By Africa (SBA) is an award-winning online destination for people
interested in exploring the best contemporary African fashion.
• Through its online boutique, SBA uses fashion as a tool for sustainable trade,
selling products from all over the continent including Ethiopia, Zimbabwe,
Tanzania, Kenya, South Africa and Ghana to customers around the world.
• Co-founders, Kiran Yoliswa and Alae Ismail, handpick all of the pieces
from their own travels around the continent or through serendipitous
meetings of like-minded people in other parts of the world who also
believe in the potential and power of 'Made in Africa'.
Styled by Africa