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Copy of Vocabulary Template.pdf

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Copy of Vocabulary Template.pdf

  1. 1. 1. Corporate sales In sports, the marketing of private seats or luxury boxes to businesses for use on their “company nights” or to entertain clients
  2. 2. Event marketing The process of planning and executing the conception and promotion of gatherings or activities that satisfy individual and organizational objectives
  3. 3. Group sales In sports, the marketing of seats and ticket packages to social organizations
  4. 4. Hallmark sport events Popular championships or tournaments that take place only at certain times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup)
  5. 5. 1. Hospitality In event marketing, an activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment
  6. 6. In-game promotions In sport marketing, a team or organization’s attempt to communicate with and entertain fans during the course of play
  7. 7. Internship Training in which schools and businesses cooperate to provide on-the-job practice for learners; learners receive classroom instruction and on-the-job experience
  8. 8. Market research & development The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences

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