1. TEAM:

2. MISSION
SataLink, Incorporated.

3. CURRENT SITUATION
10 of our 15 satellites are projected to reach the end of their
useful lives between 2019 and 2023
GOALS
Develop a satellite replacement plan and a corresponding high-
level business strategy that addresses the anticipated current and
future conditions the company will face in the satellite
communication market

4. AGGRESSIVE CONSERVATIVE
CONSERVATIVE
Pricing Strategy
• High Revenue
• High Growth
• Defensive Market
Positioning
• 30% Lease
• 70% Spot
• High Revenue
• High Growth
• 30% Lease
• 70% Spot Rate
• Defensive Market
Positioning
• 70% Lease
• 30% Spot
• Diversified Market
Positioning
• 50% Lease
• 50% Spot
• 70% Lease
• 30% SpotAGGRESSIVE
Market Strategy
Defensive
Expansionary
Diversified

5. PROPOSED SOLUTIONS:
Expansionary Diversified Defensive
 Satellite Locations:
1. Europe
2. Asia & Middle East
3. America
4. Europe & Middle East;
50/50%
5. Asia; 100%
 Market Position Strategy:
• High Revenue
• High Growth
 Pricing Strategy:
• 70% Lease (20% Discount)
• 30% Spot
 Market Position Strategy:
• Diversified
• Multi-coverage
 Satellite Locations:
1. Europe
2. Asia & Middle East
3. America
4. Asia & Middle East;
60/40%
5. America
 Pricing Strategy:
• 50% Lease (20% Discount)
• 50% Spot
 Satellite Locations:
1. America
2. Europe
3. Asia
4. America
5. Asia
 Market Position Strategy:
• Conservative Revenue
• Market Maintenance
 Pricing Strategy:
• 30% Lease (20% Discount)
• 70% Spot

6. SPACECRAFTS
1000L 800M & 600S 600SDL
 Provides the largest
magnitude of “Economies
of Scale”
 Lowest Fixed Cost per
Transponder ($1.82 Mn.)
 220 Transponders
 Highest fix cost per
transponder compared to
800M & 600S
 Has not been tested and
the potential risk of failure
is too high
 Higher fixed cost per
transponder
 $2.08 Mn (800M)
 2.43 Mn (600S)
 130 Transponders (800M)
 70 Transponders (600S)
1000 L
600 SDL
600 S
800 M

7. SOLUTION 1
Expansionary
Benefits: Risks:
 Higher Fill Rates
 Forward Looking
 Hedged Risk
 Reliable Cash Flow
 Geo-Political
 Market Saturation
 Under Developed Infrastructure
 Lower Avg. Rev/ Transponder
(1) Europe
(1) Asia & Middle East
(1) America
(1) Europe & Middle East
(1) Asia

8. SOLUTION 2
Diversified Moderate
Benefits: Risks:
 Higher Revenue Potential
 Lower Market Saturation
 Moderate Distribution of Risk
 Balanced Revenue Stream
 Lower Future Growth
 Increased Market Exposure
 More Volatile Cash Flow
(1) Europe
(1) Asia & Middle East
(1) America
(1) Asia& Middle East
(1) America

9. SOLUTION 3
Defensive Moderate
Benefits: Risks:
 High Market Exposure
 Lower Market Diversification
 No Exposure to High Growth Market
 Most Volatility In Cash Flows
(1) Europe
(1) Europe
(1) Asia
(1) America
(1) Asia
 Preserve Current Market Share
 Maintain Client Relationships
 No market Saturation

10. PRICING STRATEGY
Expansionary Diversified Defensive
• 70% Lease (20% Discount)
• 30% Spot
• 80% Fill Rate
• Average Rev/Trans: $1.65 Mn.
• Most Secure Cash Flows
• 30% Lease (20% Discount)
• 70% Spot
• 70% Fill Rate
• Average Rev/ Trans: $1.70 Mn.
• Volatile Cash Flows
• 50% Lease (20% Discount)
• 50% Spot
• 75% Fill Rate
• Average Rev/Trans: $1.67 Mn.
• Balanced Cash Flow

11. Expansionary Diversified Defensive
FINANCING
 15 Year Capital Lease
 PMT: $58.7 Mn
 Debt Paid 2015 - $150 Mn
 Debt Paid 2016 - $100 Mn
 Loan 2018 $96.9 Mn
 2020-2027 Debt Repayment:
 Debt PMT: $150 Mn
 Total Paid: $1.21 BN
 15 Year Capital Lease
 PMT: $58.7 Mn
 Debt Paid 2015 - $150 Mn
 Debt Paid 2016 - $100 Mn
 Loan 2018 – $88.09 Mn
 Loan 2019 – $176.19 Mn
 2020-2027 Debt Repayment:
 Debt PMT: $150 Mn
 Total Paid: $1.19 Bn.
 15 Year Capital Lease
 PMT: $58.7 Mn.
 Debt Paid 2015- $150 Mn
 Debt Paid 2016 - $100 Mn
 Loan 2019 - $102.77 Mn
 Sale of Satellite 2018
 Value: $306.93 Mn
 2018 - $150 Mn
 2019 - $150 Mn
 2020-2027 Debt Repayment:
 Debt PMT: $150 Mn
 Total Paid: $1.20 Bn

12. FINANCIAL HIGHLIGHTS
Expansionary Diversified Defensive
• NPV: $4.00 Bn.
• Debt Paid: $1.21 Bn.
• Ending: $2.04 Bn.
• Ending Cash: $6.46 Bn.
• NPV: $3.57 Bn.
• Debt Paid: $1.19 Bn.
• Ending: $2.06 Bn.
• Ending Cash: $5.70 Bn
• NPV: $2.87 Billion
• Debt Paid: $1.20 Bn.
• Ending: $2.05 Bn.
• Ending Cash: $4.68 Bn.

13. Expansionary Diversified Defensive
SENSITIVITY ANALYSIS
Defensive
Change in Fill Rate NPV %Change
10% $ 5,216 63%
5% $ 4,204 32%
Current $ 3,192
-5% $ 2,181 -32%
-10% $ 1,169 -63%
Defensive
Change in Price NPV %Change
10% $ 4,433 39%
5% $ 3,813 19%
Current $ 3,192
-5% $ 2,572 -19%
-10% $ 1,952 -39%
Diversified
Change in Fill Rate NPV %Change
10% $ 5,589 56%
5% $ 4,582 28%
Current $ 3,574
-5% $ 2,566 -28%
-10% $ 1,559 -56%
Diversified
Change in Price NPV %Change
10% $ 4,666 31%
5% $ 4,120 15%
Current $ 3,574
-5% $ 3,028 -15%
-10% $ 2,482 -31%
Expansionary
Change in Fill Rate NPV %Change
10% $ 5,985 50%
5% $ 4,993 25%
Current $ 4,001
-5% $ 3,008 -25%
-10% $ 2,016 -50%
Expansionary
Change in Price NPV %Change
10% $ 4,892 22%
5% $ 4,446 11%
Current $ 4,001
-5% $ 3,555 -11%
-10% $ 3,109 -22%

14. POTENTIAL SYSTEMATIC RISK
Failed Satellite Launch
Manufacturing Delays
Delayed Satellite Launch
Defective Transponders
Interest Rate Risk
Satellite Obsolescence

15. RECOMMENDATION
Solution 1: Expansionary
Highest NPV: $3.90 Billion
37% Debt Reduction
Reliable Cash Flow
Minimized Risk Profile
Forward Looking
Balanced