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INFOGRAPHIC	IDEAS
TIPS	FOR	PICKING
Overview	of	the	Tips
TIPS	FOR	PICKING	INFOGRAPHIC	IDEAS
Challenge	the	status	quo
Change	the	perspective
Find	extreme	cases...
Why	Aren’t	People	Looking	
at	Your	Infographics?
TIPS	FOR	PICKING	INFOGRAPHIC	IDEAS
We	live	in	an	extremely	noisy	world.	W...
CHALLENGE	THE	
STATUS	QUO
TIPS	FOR	PICKING	INFOGRAPHIC	IDEAS
We	think	we	have	to	protect	our	audience,	and	as	a	
result,	w...
"Take	two	seemingly	
unrelated	topics	and	mash	
them	up.	The	resulting	topic	is	
usually	something	viewed	with	
a	fresh	pe...
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Tips For Picking An Infographic Idea

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We live in an extremely noisy world. We are constantly bombarded by thousands of messages everyday on social media, emails, TV, and anywhere else you’re hooked up. That means your audience won’t care about topics that are boring, old and don’t resonate strongly with them, no matter how much you try to push it to them.

In fact, we did a content benchmark study last year where we looked at over 100k articles (including text articles, infographics, video posts) to see what content performed the best.

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Tips For Picking An Infographic Idea

  1. 1. INFOGRAPHIC IDEAS TIPS FOR PICKING
  2. 2. Overview of the Tips TIPS FOR PICKING INFOGRAPHIC IDEAS Challenge the status quo Change the perspective Find extreme cases Go outside your immediate field Find niches and subcultures Mashup two or more topics Solve a burning problem Find origin stories
  3. 3. Why Aren’t People Looking at Your Infographics? TIPS FOR PICKING INFOGRAPHIC IDEAS We live in an extremely noisy world. We are constantly bombarded by thousands of messages everyday on social media, emails, TV, and anywhere else you’re hooked up. That means your audience won’t care about topics that are boring, old and don’t resonate strongly with them, no matter how much you try to push it to them. In fact, we did a content benchmark study last year where we looked at over 100k articles (including text articles, infographics, video posts) to see what content performed the best.
  4. 4. CHALLENGE THE STATUS QUO TIPS FOR PICKING INFOGRAPHIC IDEAS We think we have to protect our audience, and as a result, we come up with these safe and boring infographic examples that no one cares about. Does your infographic make your audience rethink conventional wisdom? Does it challenge your audience’s beliefs and behaviors? You need to ask yourself:
  5. 5. "Take two seemingly unrelated topics and mash them up. The resulting topic is usually something viewed with a fresh perspective."
  • formesaid

    Aug. 20, 2020
  • ChaimaeLahlou

    Nov. 15, 2019
  • benbleet

    Mar. 12, 2018

We live in an extremely noisy world. We are constantly bombarded by thousands of messages everyday on social media, emails, TV, and anywhere else you’re hooked up. That means your audience won’t care about topics that are boring, old and don’t resonate strongly with them, no matter how much you try to push it to them. In fact, we did a content benchmark study last year where we looked at over 100k articles (including text articles, infographics, video posts) to see what content performed the best.

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