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Se#ng	
  up	
  communica.on	
  channels	
  
Ryan	
  Lou	
  	
  
Founder,	
  Krawst	
  	
  
	
  Tweet:	
  @RyanLou	
  
Which	
  channels?	
  
Pick	
  the	
  channels	
  that	
  get	
  you	
  
EARLY	
  ADOPTERS	
  
Find	
  your	
  honey	
  hole	
  
Step	
  1:	
  Follow	
  someone	
  on	
  TwiGer	
  
Step	
  2:	
  Link	
  to	
  landing	...
One	
  or	
  two	
  touch	
  campaigns	
  
Step	
  1:	
  Post	
  in	
  Facebook	
  Group	
   Step	
  2:	
  Gather	
  respo...
Use	
  your	
  exisXng	
  network	
  
Ash	
  Maurya,	
  
Running	
  Lean	
  
Get	
  referrals	
  from	
  your	
  friends	
...
Use	
  your	
  product	
  to	
  get	
  new	
  users	
  
Source:	
  hGp://www.slideshare.net/maGangriffel/growth-­‐hacking	
...
Source:	
  hGp://www.slideshare.net/maGangriffel/growth-­‐hacking	
  
	
  
Automate	
  the	
  process	
  
Se#ng	
  up	
  communica.on	
  channels	
  
Ryan	
  Lou	
  	
  
Founder,	
  Krawst	
  	
  
	
  Tweet:	
  @RyanLou	
  
Setting up communication channels
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Setting up communication channels

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A talk given at a lean startup workshop in Singapore with a focus on creating communication channels that are easy to manage while keeping your followers engaged.

Published in: Marketing
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Setting up communication channels

  1. 1. Se#ng  up  communica.on  channels   Ryan  Lou     Founder,  Krawst      Tweet:  @RyanLou  
  2. 2. Which  channels?  
  3. 3. Pick  the  channels  that  get  you   EARLY  ADOPTERS  
  4. 4. Find  your  honey  hole   Step  1:  Follow  someone  on  TwiGer   Step  2:  Link  to  landing  page  in  profile   Step  3:  Collect  email  addresses  
  5. 5. One  or  two  touch  campaigns   Step  1:  Post  in  Facebook  Group   Step  2:  Gather  response   Hey,  we’re  working  on  something  that  will   solve  [Problem],  and  are  looking  for  people   who  are  [Customer]  who  will  be  willing  to   take  a  call,  email  us  feedback  as  we’re   building  the  [product].       [Link  to  landing  page/Google  form]    
  6. 6. Use  your  exisXng  network   Ash  Maurya,   Running  Lean   Get  referrals  from  your  friends  via  email   Hey  {Friend},       Hope  all  is  well,  I  have  a  quick  favor  to  ask.       I’ve  got  a  product  idea  that  solves  [problem]  that  I’m  trying  to   validate..  I’d  appreciate  if  you  can  send  this  message  along  to   people  you  know  who  fit  this  target.       (Feel  free  to  change  a  bit  if  you  like)       -­‐-­‐-­‐       Hello,  we’re  a  [market]  company  working  on  a  new  service  to   solve  [Problem].       I  would  like  to  get  30  mins  of  your  Xme  to  help  understand   how  you’re  solving  this  now.  I’m  not  selling  anything  just   looking  for  feedback.      
  7. 7. Use  your  product  to  get  new  users   Source:  hGp://www.slideshare.net/maGangriffel/growth-­‐hacking  
  8. 8. Source:  hGp://www.slideshare.net/maGangriffel/growth-­‐hacking    
  9. 9. Automate  the  process  
  10. 10. Se#ng  up  communica.on  channels   Ryan  Lou     Founder,  Krawst      Tweet:  @RyanLou  

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