Building products that solve human needs

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Startups should exist to solve problems, but not many actually do.
This session takes a lessons learned approach to breaking down the 3 most important elements to product-market fit - problem/human need, customer and the solution. It involves a iterative approach based on lean startup thinking and involves building tests that helps founders gather more targeted customer data that will affect branding, user acquisition and product development.

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Building products that solve human needs

  1. 1. Building products that solve human needs Ryan Lou Founder, Krawst Tweet: @RyanLou
  2. 2. This presentation is about:• Working on bigger ideas• Lean Startup Thinking• Phases of Startup GrowthBut we’ll also talk about• Founder motivations (Really wanting it!)• Adopting a global mindset
  3. 3. US$40k Grant, No Equity.• Global network of people• Scalable ideas• Founders need to be skilled
  4. 4. Getting to product-market fit is the objective
  5. 5. Getting to product-market fit is the objective (but it can take a long time!)
  6. 6. Stages of growth (interpreted):Stage 1:• Initial period of slow and no growth• Startup figuring how what it’s doingStage 2:• Period of rapid growth• Startup is solving a real human need• Users / Customers spread the wordStage 3:• Growth slows• Startup becomes a big company• Limited by market sizeSource: http://paulgraham.com/growth.html
  7. 7. Stages of growth (interpreted):Stage 1:• Initial period of slow and no growth• Startup figuring how what it’s doing Stage 1 isStage 2:• Period of rapid growth undoubtedly the• Startup is solving a real human need• Users / Customers spread the word most important! Cheat codes you should not use:Stage 3: • Hiring• Growth slows • Funding• Startup becomes a big company • Paying users• Limited by market size • Manipulating data • Trusting your “instincts”Source: http://paulgraham.com/growth.html
  8. 8. Lean Startup Thinking
  9. 9. Eric Ries Steve BlankStartup Lessons Learned SteveBlank.com Ash Maurya
  10. 10. The basis of lean startupsLearning which activitiesin a startup creates value
  11. 11. Just 3 things founders must do: • Build products • Talk to people • Work out See: http://www.foundersatwork.com/blog.html And we do that in an iterative “Build - Measure - Learn” loop.Refer to: http://lean.st/principles/build-measure-learn for notes on the principleand http://www.designstaff.org/articles/shortening-the-build-measure-learn-cycle-2012-02-06.html for how to create an action plan through the BML
  12. 12. Everything we thought we knew• Of course people have problems (problem hypothesis)• Sure, everyone will use it (customer hypothesis)• I’m smart, my product is exactly what the world needs (product validation)
  13. 13. Build - Measure - LearnRefer to: http://lean.st/principles/build-measure-learn for notes on the principleand http://www.designstaff.org/articles/shortening-the-build-measure-learn-cycle-2012-02-06.html for how to create an action plan through the BML
  14. 14. Start with ameasurable customer hypothesis Then focus on themore critical ones first
  15. 15. 3 ways to test• Problem exploration• Concierge service• Product pitch
  16. 16. Ideas aren’t valuableExecution is what matters
  17. 17. Validating the idea for Krawst• Initial Problem: It’s hard to meet locals while traveling – Doing so helps people better understand a city• Initial Customer: People traveling in the US looking to live like a local• Solution to test: A listing of activities setup by local non-commercial hosts
  18. 18. “Bringing the startupcommunity together offline,getting user feedback andgenerating buzz are exactlywhat NY’s tech communityneeds to do so it can continueto grow and thrive. ” ~ Harrison Weber TNW editor, New York office
  19. 19. “There is no betterfeedback in the worldthan hearing right fromyour target” Jared O’Toole Under30ceo NYC editor
  20. 20. Lessons Learned
  21. 21. No idea where to start?You need these tools.
  22. 22. Lean Startup Machine Validation Canvashttp://leanstartupmachine.com/validationboard/
  23. 23. Created by @RyanLou for Startup Chile (email Ryan@Krawst.com)
  24. 24. Other slideshttp://www.slideshare.net/ryanlou
  25. 25. Best way to learn is to do it• BUT, these might help: – Udemy lean startup at sxsw (http://www.udemy.com/lean-startup-sxsw- 2012-videos-and-presentations/) – Eric ries’ blog (www.startuplessonslearned.com ) – Steve blank’s blog (www.steveblank.com ) – Ash Maurya (www.ashmaurya.com) – How to create a lean canvas (http://startit.rs/wp- content/uploads/LeanCanvas.pdf) – Lean canvas online (http://leancanvas.com/) – What is Lean UX (http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting- out-of-the-deliverables-business/) – We got it wrong, learn-measure-build (http://grasshopperherder.com/build-measure-learn-vs-learn-measure- build/)

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