Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2017 keynote (1)

64 views

Published on

Gerrit Lansing Keynote Powerpoint

  • Be the first to comment

  • Be the first to like this

2017 keynote (1)

  1. 1. Up to Speed Organizing For The Win W A S H I N G T O N , D C
  2. 2. $250Million RAISED ONLINE IN 5 MONTHS $1.6 Million/Day
  3. 3. $200,000 - $300,000 SPENT PER DAY ON FACEBOOK FUNDRAISING  150 Straight days of positive ROI  Top two days: over $1.5M raised 40,000 – 60,000 DIFFERENT AD VARIATIONS PER DAY  Over 175,000 variations on best day of the campaign Competitive Buying Structure  Multiple teams optimizing on 5 minute intervals, competing for higher % of budget every 24 hours.
  4. 4. Direct Response + Persuasion = Direct Persuasion

×