Introduction to mobile apps
and mobile websites
Ryan Jones
Connecting Up
So you want to go mobile
But there are different
smartphones
Mobile website vs app
App

Website

• Installs on the phone
• Specific to each platform
• Purchased/downloaded
via App Sto...
Apps
• Usually need an app developer
• Consider something your audience would
want/need
– Not another fundraising app

• C...
Mobile websites
• Can be developed by your web developers
• Plugins/themes available for common
CMS systems
• Usually HTML...
Online app builders
So app or mobile website?
iModeling
Ask Someone
Ask Someone
Found Pets
Found Pets
Found Pets
World Wildlife Fund
World Wildlife Fund
World Wildlife Fund
Mobile monetisation
We really want an app that
helps us raise funds
Need more help?
• Webinars coming up
– 18 April: Monetising mobile
– 22 April: Seven steps to effectively plan for
mobile ...
Questions
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Introduction to mobile apps and mobile websites

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An introduction to the world of mobile, new trends, and the difference between mobile apps and mobile websites.

Delivered at Third Sector Expo 2013 and via webinar.

Published in: Technology, Business
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  • And why wouldn’t you?There are now more than 10 million smart phones in Australia, which means almost half the population have one.It is a similar situation in New Zealand, where smart phones make up more than 45% of the market.These smart phones go everywhere, so why not connect with your audience wherever they are, at any time?
  • Android. iOS. Windows Phone. BlackBerry. Now Ubuntu and Firefox OS.So what does this mean?There are many different operating environments, screen resolutions, and marketplaces.So how do we deal with this? - Build multiple apps - Build mobile websites
  • Mobile websites are typically simplified versions of a standard website that provide a better mobile user experience through improved usability, faster page loads, and sometimes reorganization of content to bring mobile-specific features to the forefront of the experience.A mobile application is a software application that works on a specific mobile device's operating system and is downloaded to the device to perform a specific set of functions. Apps can also be device-specific such as iPhone and iPad apps.Most apps don’t life on a phone past 30 days – apps can be deleted, websites can’t.Websites are arguably easier to find than apps
  • Typically short lifespan – the average shelf life of an app is less than 30 days in some cases.More expensive as you typically have to engage an app developer.
  • Mobile websites don’t require an app download – they are downloaded when they’re accessed.This also means a user is almost always interacting with the latest version – the website can be updated instantly without requiring users to download an update.There are SEO benefits to mobile websites too. Your app will be found on a page on the respective app store, but a mobile website will have every page indexed, and will then come up in search results.
  • The explosion in mobile apps has also seen websites pop up with promise an easy to build app online for all platforms at once.Many of these produce apps in HTML5, same as mobile sites.They include modules which provide basic functionality and can import data from your web site.Consider what you want your app to do before considering if these will do it for you. A lot of this functionality can be achieved through a mobile site without the hassle of having to consider different mobile platforms etc.
  • So after all that, if you’re still not sure if you need a mobile app or a mobile website, it basically boils down to what you’re trying to do.If you’re looking to develop the next Angry Birds, perhaps you have an idea for an interactive app or game that can connect with your target audience, an app is the better way to go for the foreseeable future. It makes better use of the phone hardware and will allow far more possibilities.If you’re looking to offerusers a personalised experience, and they’re going to use it regularly, an app would be a great idea. Dropbox or Evernote are good examples of this.If you want your mobile app or information to be available when a user might be offline or out of mobile reception then an app is ideal.If you want to offer your users news or information, a mobile website is the best way forward, whether this be through responsive design or a dedicated mobile site.If you want to completely use a phones hardware, for example to allow users to take photos, tag them with GPS information, and upload them to an app, similar to Instagram or Facebook, an app is the way to go.Lets look at some examples of not-for-profit mobile web sites and mobile apps and see whether we can get some ideas.
  • Autism SA were funded by the Telstra Foundation to develop iModeling, a video modeling app designed to teach skills to people with Autism.It is designed for iOS, and runs on iPhone, iPod Touch and iPad.It was monetised by selling it in the App Store for $14.99.
  • Southern Metropolitan Region Integrated Family Violence Executive CommitteeAsk Someone is a unique innovative family violence referral pathway system that has been funded the Southern Metropolitan Region Integrated Family Violence Executive. The Ask Someone app and website have been designed to assist both practitioners in the legal and family violence support services and clients who have experienced family violence in any form, or used violence against a family member seek, free professional support and information 24/7. The App is available on iPad, iPhone, Android and Blackberry smart phones.http://mobileawards.com.au/MA2012/entry_details.asp?ID=10780&Category_ID=4806
  • Found Pets is an Animal Welfare League NSW initiative to reunite Found Pets with their owners as quickly and efficiently as possible. With the support of local councils across the country, the Found Pets iPhone App and website provides the public with all the information they need to identify, locate and collect their pet, so they are off the streets and back at home in the loving environment where they belong.Found Pets won a 2012 Australian Mobile Award.http://mobileawards.com.au/MA2012/entry_details.asp?ID=10843&Category_ID=4806
  • Combines mobile and web
  • This is a great example of the responsive design trend I talked about previously.The World Wildlife Fund have developed a responsive website which presents mobile users with a beautiful, clean website, but you can clearly see this reflected in their desktop site.
  • If there are any motor racing fans here, V8 Supercars have just done something very similar with their new website and it presents users with a brilliant and consistent visual experience, with photos being a key part.
  • You can monetise your online web site in similar ways to how you can now on your website.You can sell advertising, ask for donations, and use the web site as an extension of what you’re already doing.
  • Rather than developing a mobile app designed to help users donate to your cause, why not develop an app that users can benefit from and are happy to pay for?iModeling is a great example. It provides simple functionality but a good service. Autism SA charge $14.99 for the app, and it presents great value for parents of autistic children and other users.Perhaps a game is a better option. You may have seen branded versions of popular games like Temple Run or Angry Birds. Users pay 99 cents to $2.99 for entertainment, and this money can flow back into your not-for-profit.In the end you will need to come up with a concept which is a good fit for your organisation, a good fit for your cause, and people will be happy to pay for.
  • Introduction to mobile apps and mobile websites

    1. 1. Introduction to mobile apps and mobile websites Ryan Jones Connecting Up
    2. 2. So you want to go mobile
    3. 3. But there are different smartphones
    4. 4. Mobile website vs app App Website • Installs on the phone • Specific to each platform • Purchased/downloaded via App Stores or Markets • Can send users notifications • Can use the full phone hardware e.g. camera • Downloads from internet • Works on all platforms • Typically no purchase or payment • Users can subscribe to newsletters/social media • Usually limited to content
    5. 5. Apps • Usually need an app developer • Consider something your audience would want/need – Not another fundraising app • Consider which platform you wish to develop for • If you’re going to convert your website into an app – do you need an app?
    6. 6. Mobile websites • Can be developed by your web developers • Plugins/themes available for common CMS systems • Usually HTML5 based • Same as normal websites, but designed for smaller screens • Responsive design
    7. 7. Online app builders
    8. 8. So app or mobile website?
    9. 9. iModeling
    10. 10. Ask Someone
    11. 11. Ask Someone
    12. 12. Found Pets
    13. 13. Found Pets
    14. 14. Found Pets
    15. 15. World Wildlife Fund
    16. 16. World Wildlife Fund
    17. 17. World Wildlife Fund
    18. 18. Mobile monetisation
    19. 19. We really want an app that helps us raise funds
    20. 20. Need more help? • Webinars coming up – 18 April: Monetising mobile – 22 April: Seven steps to effectively plan for mobile app development • Connecting Up Membership – Free mentoring session
    21. 21. Questions

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