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Film Magazine


In what ways does your media
   product use, develop or
    challenge forms and
  conventions of real media
          products?
Basic Conventions for a Film
          Magazine Poster
•   Main image of a famous actor as the focus point

•   Masthead filling the width of the cover and 1/5 of the length. Based at the top of the cover.

•   Main cover line usually crosses the main image, slightly smaller text size than the masthead.

•   A lot of smaller cover lines placed around the main image and below. Sometimes placed on a
    banner.

•   Font for text suggests to the audience what the genre is.

•   Bold text to make the main cover line and masthead stand out

•   Colour scheme determines the genre of the film advertised linking with the main image.

•   Price in pounds and euros.

•   Date and issue number.
EMPIRE Conventions
                            Date, prices and issue number

      Masthead                                              Banner with smaller cover line




  Selling line                                                   Magazine website



Red, white, blue and                                        Main image overlays masthead
black colour scheme




                                                            Image text covers image to
  Image text                                                show a relationship




                                                                 Smaller cover lines
    Cover lines


                                  Barcode
TOTAL FILM Conventions
                       Main image overlays masthead

     Masthead
                                                       Cover lines

 Selling line

                                                      Film website

Red, grey, blue and
black colour scheme



                                                       Smaller Cover lines
Image text




Smaller Cover lines
                                                       Barcode



                      Image text covers image
EMPIRE + TOTAL FILM ANALYSIS
Comparisons
• They both include different the basic conventions and placed similarly on the cover
• Their target markets are between the ages of 16- 30
• Have colour schemes to set the tone of the cover in relation to the main image
• The main image obstructs the view of the magazine title
• Barcode is placed in the corner because it is not a focal point
• Price and date is small as it is insignificant

Contrasts
• Empire tends to be more clustered rather than the more sophisticated look which Total Film
   has
• Total Film’s title is very bold aiming to grab the audience’s attention, Empire’s is skinner but
   sharper
• The structure for Total Film’s magazines are predominately centred
• Empire’s structure is placed in no chronological order
• Empire includes extra images for different stories, however Total Film sticks to one image
   (main image)
My Film Magazine (Empire
                       Layout)
                           Date and price hid away- not so important
                                                                                Empire masthead takes 1/5 of
  Smaller cover lines
                                                                                the page – conventional
                                                                                Empire layout
Selling line
                                                                                 Rectangle boxes with shades
                                                                                 of red behind the characters
Image text stands out
                                                                                       Main image takes up
with white and different
                                                                                       ¾ of the page as it is
shade of red
                                                                                       the main attraction

Red, white and black
colour scheme gives it a
professional and                                                                      QR code (barcode) is
sophisticated look                                                                    small and insignificant


Borrowing the                                                                         Minimal fonts- Only 3
Empire ‘Plus’ sign                                                                    fonts used give a
                                                                                      professional look

 Banner with smaller                                                              Main cover lines overlay
 cover lines- extra info                                                          main image to stand out
                                 Use of all three colours in a small space is
                                 effective for being aesthetically appealing
My Film Magazine Analysis
Using Conventions of real film magazines
•   Using colour schemes to show the genre of the main image’s film
•   Banner at the bottom of the page overlaying the main image. This is extra information for the audience to
    see – less important
•   Main image takes up half of the page whilst the title takes up a fifth usually crossing over such as in my
    magazine

Developing Conventions of real film magazines
•   The use of a QR code which is a recent technology improvement
•   Using rectangles behind my main image to help my Lewis, Beau and Scott stand out
•   ‘The Con Is On’ is in different sized font

Challenging Conventional Film Magazines
•   Main image at an angle with text placed around it
•   Mixture of features from Empire and Total film
      – The use of the Empire masthead and plus sign
      – Using one image is a conventional Total Film style as it wants it’s audience to concentrate on the
          main image.
      – Empire structure

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Evaluation Q1

  • 1. Film Magazine In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 2. Basic Conventions for a Film Magazine Poster • Main image of a famous actor as the focus point • Masthead filling the width of the cover and 1/5 of the length. Based at the top of the cover. • Main cover line usually crosses the main image, slightly smaller text size than the masthead. • A lot of smaller cover lines placed around the main image and below. Sometimes placed on a banner. • Font for text suggests to the audience what the genre is. • Bold text to make the main cover line and masthead stand out • Colour scheme determines the genre of the film advertised linking with the main image. • Price in pounds and euros. • Date and issue number.
  • 3. EMPIRE Conventions Date, prices and issue number Masthead Banner with smaller cover line Selling line Magazine website Red, white, blue and Main image overlays masthead black colour scheme Image text covers image to Image text show a relationship Smaller cover lines Cover lines Barcode
  • 4. TOTAL FILM Conventions Main image overlays masthead Masthead Cover lines Selling line Film website Red, grey, blue and black colour scheme Smaller Cover lines Image text Smaller Cover lines Barcode Image text covers image
  • 5. EMPIRE + TOTAL FILM ANALYSIS Comparisons • They both include different the basic conventions and placed similarly on the cover • Their target markets are between the ages of 16- 30 • Have colour schemes to set the tone of the cover in relation to the main image • The main image obstructs the view of the magazine title • Barcode is placed in the corner because it is not a focal point • Price and date is small as it is insignificant Contrasts • Empire tends to be more clustered rather than the more sophisticated look which Total Film has • Total Film’s title is very bold aiming to grab the audience’s attention, Empire’s is skinner but sharper • The structure for Total Film’s magazines are predominately centred • Empire’s structure is placed in no chronological order • Empire includes extra images for different stories, however Total Film sticks to one image (main image)
  • 6. My Film Magazine (Empire Layout) Date and price hid away- not so important Empire masthead takes 1/5 of Smaller cover lines the page – conventional Empire layout Selling line Rectangle boxes with shades of red behind the characters Image text stands out Main image takes up with white and different ¾ of the page as it is shade of red the main attraction Red, white and black colour scheme gives it a professional and QR code (barcode) is sophisticated look small and insignificant Borrowing the Minimal fonts- Only 3 Empire ‘Plus’ sign fonts used give a professional look Banner with smaller Main cover lines overlay cover lines- extra info main image to stand out Use of all three colours in a small space is effective for being aesthetically appealing
  • 7. My Film Magazine Analysis Using Conventions of real film magazines • Using colour schemes to show the genre of the main image’s film • Banner at the bottom of the page overlaying the main image. This is extra information for the audience to see – less important • Main image takes up half of the page whilst the title takes up a fifth usually crossing over such as in my magazine Developing Conventions of real film magazines • The use of a QR code which is a recent technology improvement • Using rectangles behind my main image to help my Lewis, Beau and Scott stand out • ‘The Con Is On’ is in different sized font Challenging Conventional Film Magazines • Main image at an angle with text placed around it • Mixture of features from Empire and Total film – The use of the Empire masthead and plus sign – Using one image is a conventional Total Film style as it wants it’s audience to concentrate on the main image. – Empire structure