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Why ad tech is down a rabbit hole

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A presentation given out the BreakOut event in October 2017.

Published in: Marketing
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Why ad tech is down a rabbit hole

  1. 1. 1 Why AdTech is down a rabbit hole… and how to climb out
  2. 2. 0.1% Average display CTR since 2010
  3. 3. 3
  4. 4. 4 $19bn Projected ad fraud for 2018
  5. 5. 5
  6. 6. 6
  7. 7. 615m Devices blocking ads globally
  8. 8. €20m GDPR fine
  9. 9. 9
  10. 10. 10
  11. 11. 11 ”We’re all mad here!”
  12. 12. 12
  13. 13. “It's not hard to make decisions when you know what your values are.” Roy E. Disney
  14. 14. 3 important values
  15. 15. Use data to accentuate our humanity. Not make humans more digital. 1
  16. 16. Marketing is about relationships. Not something you do to someone. 2
  17. 17. Better understand your customers by giving them control of their data. 3
  18. 18. Now who’s being crazy?
  19. 19. Customer Tech = Empowerment
  20. 20. GDPR = Direction
  21. 21. Time to start thinking differently

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