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INSIDE OUT INSIGHTS:
A SMALL DATA
APPROACH TO
BIG INSIGHTS.
citizenme
IIEX, March 2016
1
2
Put the individual in control
of their personal data
THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON ...
When people better understand themselves
businesses better understand people.
3THIS WAS DESIGN AS A PRESENTATION SO PLEASE...
4
THE SITUATION
90% of large organisations
were hacked
SOURCE: PwC 2015
5
THE SITUATION
198 million active ad-blockers
SOURCE: PAGEFAIR 2015
6
THE SITUATION
75% of consumers don’t trust
brands with personal data
SOURCE: SYNIVERSE 2016
7
Smartphones are a
reflection of our identity.
THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
8
Potential size of the
PIMS market (UK)
SOURCE: CTRL SHIFT
£16.5 bn
THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE ...
9
PIMS & MARKET RESEARCH
TRUST
PRIVACY
VALUE EXCHANGE
THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON B...
10THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
11THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
12
⇋CONTROL TRUST
PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋
FAIRER REWARD BETTER QUALITY DATA⇋
THIS WAS DESIGN AS A PR...
13
56 %
Market researchers believe data collection
is broken (GRIT 2015)
⇋CONTROL TRUST
THIS WAS DESIGN AS A PRESENTATION ...
14
PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋
PERSONAL DATA STACK
PERSONAL INSIGHTS >
PERSONAL DATA STORE >
Now that yo...
15
PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋
Market
Research
Buy Car
PERSONAL DATA STACK
PERSONAL INSIGHTS >
PERSONAL ...
16
FAIRER REWARD BETTER QUALITY DATA⇋
Deeper data relationships
require fairer rewards.
THIS WAS DESIGN AS A PRESENTATION ...
17
⇋We believe the future of insight generation starts with
people. Providing people with personal insights,
empowerment a...
Thank you for listening
18
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Inside out insights: a small data approach to big insights

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A new approach for insight generation for businesses. citizenme helps people take control of their data and generate personal insights from it. Data is integrated around the individual and citizenme helps businesses connect with this data rich audience.

When people better understand themselves, businesses better understand people!

Published in: Marketing
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Inside out insights: a small data approach to big insights

  1. 1. INSIDE OUT INSIGHTS: A SMALL DATA APPROACH TO BIG INSIGHTS. citizenme IIEX, March 2016 1
  2. 2. 2 Put the individual in control of their personal data THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  3. 3. When people better understand themselves businesses better understand people. 3THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  4. 4. 4 THE SITUATION 90% of large organisations were hacked SOURCE: PwC 2015
  5. 5. 5 THE SITUATION 198 million active ad-blockers SOURCE: PAGEFAIR 2015
  6. 6. 6 THE SITUATION 75% of consumers don’t trust brands with personal data SOURCE: SYNIVERSE 2016
  7. 7. 7 Smartphones are a reflection of our identity. THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  8. 8. 8 Potential size of the PIMS market (UK) SOURCE: CTRL SHIFT £16.5 bn THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  9. 9. 9 PIMS & MARKET RESEARCH TRUST PRIVACY VALUE EXCHANGE THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  10. 10. 10THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  11. 11. 11THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  12. 12. 12 ⇋CONTROL TRUST PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋ FAIRER REWARD BETTER QUALITY DATA⇋ THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  13. 13. 13 56 % Market researchers believe data collection is broken (GRIT 2015) ⇋CONTROL TRUST THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  14. 14. 14 PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋ PERSONAL DATA STACK PERSONAL INSIGHTS > PERSONAL DATA STORE > Now that your expecting your first child, take a look at the Nissan QashQai. There’s a Nissan dealer nearby. Survey data, Smartphone data, Facebook data, etc. THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  15. 15. 15 PERSONAL INSIGHTS ENRICHED BUSINESS INSIGHTS⇋ Market Research Buy Car PERSONAL DATA STACK PERSONAL INSIGHTS > PERSONAL DATA STORE > THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  16. 16. 16 FAIRER REWARD BETTER QUALITY DATA⇋ Deeper data relationships require fairer rewards. THIS WAS DESIGN AS A PRESENTATION SO PLEASE READ THE NOTES (BUTTON BELOW)
  17. 17. 17 ⇋We believe the future of insight generation starts with people. Providing people with personal insights, empowerment and control. Then managing the flows of personal data in the “Internet of Me”
  18. 18. Thank you for listening 18

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