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Leading with Genuine Customer Experiences

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Storyworks1 founder and CEO, Jeff Fritz provides a fresh look into the customer experience given the expanding role of mobile in successful business strategies.

Published in: Business
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Leading with Genuine Customer Experiences

  1. 1. GENUINE CUSTOMER EXPERIENCES A K E Y N O T E I N 3 P A R T S B Y J E F F F R I T Z
  2. 2. SALES 1.0 H U MA N I N T E R AC T I O N
  3. 3. BEGINNING OF SALES Person to person. Direct experience. Eye contact. Shared space. Friendship comes first, then the pitch.
  4. 4. TECH IS INTRODUCED Email. The web. Instant messages. INSTANT EVERYTHING.
  5. 5. SALES 2.0 T O O M U C H D A T A
  6. 6. NO HUMAN ELEMENTS Charts. Graphs. Tech specs.
  7. 7. SALES 3.0 A M O R E H U M A N E X P E R I E N C E
  8. 8. GENUINE CONNECTIONS R E Q U I R E H U MA N I N T E R AC T I O N S
  9. 9. HUMAN INTERACTION I N V O L V E S G I V E A N D T A K E
  10. 10. TECHNOLOGY EMPOWERS G E N U I N E C O N NE C T I O N
  11. 11. SPEAKER + LISTENER According to a recent Princeton study, when real communication happens the brainwaves of the speaker and listener fall into sync.
  12. 12. HUMAN + HUMAN The real conversation is between you and me.
  13. 13. MOBILE + CONNECT If our content truly supports the customer experience, mobile gives us the possibility of an ultimate sales enablement. Technology should be empowering, not OVER- powering.
  14. 14. STORYWORKS1.COM L E A R N M O R E A T @ S T O R Y W O R K S 1
  15. 15. THANK YOU! @ J E F F F R I T Z

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