Career Brand Management


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Cosmic Coaching Centre is made up of a group of professionals dedicated to successful career planning both corporately and individually.

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Career Brand Management

  1. 1. Cosmic Coaching Centre Page 1 Cosmic Coaching Centre Corporate & Individual Career Solutions for Mid-Level Professionals & Executives 1-866-486-4112 781 Spadina Road, Suite B Toronto, Ontario M5P 2X5
  2. 2. Cosmic Coaching Centre Page 2 Managing Your Career Brand Branding has long been used to promote products in order for consumers to easily identify and relate to its reputation and standing in the market. It creates an intangible idea of competence that persuades people to check them out or to prefer them from the competition. This tactic is likewise effective when used to market your career or profession. A lot of people take this for granted and do not dwell on the improvement of their career brand. Most of the time, they let the job speak for itself which is perfectly fine. However, leaving prospect employers to imagine your capacities and abilities according to the general definition of the status quo, you are also giving them the chance of entertaining the usual stereotypes. Here are a few things you can focus on in order to properly manage your career brand: Gain Experience Just like product brands, you will need to be tested and proven effective in order for employers to want to know you. Your skills and qualifications will merely be words if they have not been tested on the field. The best way to get it is to be hired by other companies and get great reviews or references. Some people consider on the job trainings or even volunteer work. Either way, you should gain adequate experience in order for your skills to be, in a way, verified. Complete Trainings/Education A complete set of qualifications is going to be one of the things that will give you an edge over the other job seekers in your market. If you have the opportunity to take up a Master’s degree or a Doctorate degree, then grab it. Not only will it give you the advantage but it will also be a great bargaining chip when you negotiate your compensation. Promote Yourself Do not settle on what merely resounds off your qualifications and job title. Be proactive and promote yourself in order for job offers to keep coming. Be careful though that you do not sound like you are bragging as there is a very thin line between it and promoting yourself. List all your accomplishments and showcase them in your resume. Build Relationships Networking is a very effective tool in marketing yourself. You have to build your reputation, but first you have to earn it. Only then will people be able to hear about you. No news travels faster than by word- of-mouth. The more people you know, the more popular you will be if you know how to use it to your advantage. Manage your career brand and revel in the amount of opportunities that will present themselves to you, once you have established who you are and what you are good at in the labor market. Feel free to make decisions that will bring positivity to your career move. Reminders Before Making a Career Change If you are unhappy with your current career and considering a new one, you need to understand both the advantages and disadvantages of this change. You need to be objective and very careful with your plans in order to make this a successful move. Reflect on your status in the company together with the possibilities associated with switching careers before you make any impulsive decisions because you are not getting any younger and this change will perhaps be the biggest change you ever have to do in your entire career . Here are some helpful tips and
  3. 3. Cosmic Coaching Centre Page 3 reminders to keep in mind before making this life changing decision: 1. In demand industry – Check the labor market every now and then to find out about the latest job trends and what is in demand for the past few months and try to imagine yourself doing that job and study the job description to know if you’ll last in that career for the rest of your working life. 2. Location – find out whether this new career is going to require you to move to a new place and if you are ready for another change. Remember that sometimes, to be able to get promoted and get a higher position in a new company, you’ll need to compromise and be ready to travel and stay somewhere far or new. 3. Requirements – think about all the requirements this new career will be asking from you and if you are ready to provide them what they need such as educational background, work experience, training and workshop certificates. 4. Relationships – think about whether you have previous commitments with your family or friends that you are not willing to set aside. If you have already established a life and lived nearby the people you love, you might have a problem in this area since your new career might ask a lot of things from you. Reflect if this change is going to be good for your personal relationships too and whether you are willing to compromise some important aspects of your life for your new career. 5. Values – find out if there are any cultural and religious expectations on your new chosen career and check if you have the same values because these are some of the most important facts that you might not be willing to sacrifice. Your values are your principles and they are important in your life so find a career or a job that doesn’t contradict them. 6. Lifestyle –A career that will meet your lifestyle needs is very hard to find so decide on whether you are going to pursue this career while sacrificing your lifestyle or find one that could compliment them. Career change is a big step and requires careful planning so you need to spend countless hours of research on the career you are planning to pursue. It is important that you are ready every step of the way and a backup plan could also be useful in order to be successful in this endeavor. Steps to a Fulfilling Career We were born to chase our dreams and goals in life and we end up spending our days figuring out what we want to do, what will make us happy. But have we given enough thought on how we could contribute to the world? What if we change the way we think, and start thinking about how we can help others and then chase our dreams at the same time? The key here is to find out how you would like to give and eventually you will realize that doors will open and will provide you the necessary skills and contacts you need in order to succeed in your career. There are several steps on how to expand the scope of your search and will land you the career that could provide for your needs and help you achieve your goals at the same time: 1. Reflect – take time to reflect on your life and determine your purpose in this world. Ask yourself who and what you want to be 10 to 15 years from now or if what you will be doing is not just for yourself but for the common good of others as well.
  4. 4. Cosmic Coaching Centre Page 4 Helping others feel good and it does wonders to the heart and soul. 2. Make a list of the things that prevent you from doing what you love – there will always be stops on the way to your destination, don’t let it be a barrier to where you are supposed to go. Write down a strategic action plan on how to overcome those barriers. 3. Research - if you know someone that has the same career that you want, it is best to ask them questions about the things that they did in order to become successful in that field so that you can compare it to your plan of action and gauge whether they are achievable or not. 4. Know your skills – with your interview, you can identify your skills and work more on them to make it easier for you to achieve your mission. 5. Build your network – spend some time with the people who are already successful in the career you have chosen to land. Their feedbacks and tips will help you become prepared and manage expectations. Be generous and show kindness to everyone because the people in your network can help you and back you up in case you’ll be needing credentials in the future. These 5 steps will help you find your mission in life as part of your career moves to be able to do what you love to do. By taking these steps, you will find self-fulfillment in your career knowing that you are contributing to the world and you are helping people as well. Start from the very basic and think about what you can do rather than what your career can do for you, because in the long run, the perks will just flow. Just do what you love to do.