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Strategic Business Management presentation - Aug. 2014

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This slideshow is part of a presentation for our Strategic Business Management class at Full Sail University.

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Strategic Business Management presentation - Aug. 2014

  1. 1. Presented by: JohnMeade TabithaBurroughs RyanCole
  2. 2. EnticingBrands
  3. 3. EnticingBrands EngagingAudiences
  4. 4. StashApplication
  5. 5. InternalAnalysis Income Percentage ! $60,000-­‐$74,999 12 ! $75,000-­‐$99,999 8 ! $100,000+ 8 Source: Scripps Network Ad Sales
  6. 6. TargetSegment
  7. 7. SocialPartnerships
  8. 8. CompetitiveBusinesses
  9. 9. HighQualityStreaming
  10. 10. GlobalScale
  11. 11. StaffChanges include: R&DTeam Sales&Marketing LegalTeam
  12. 12. Price/ Earnings Ratio Price Earnings Growth Ratio Current Ratio (2013 Fiscal Year) Debt to Equity Ratio Gross Profit Margin (2 quarter of the 2014 Fiscal Year) Earnings Per Share (Total for the 2013 Fiscal Year) ! Scripps Networks Interactive 22.6 10.4 6.67 0.3 71.17% 3.4 ! AMC Networks 19.6 13.9 3.14 0.8 46.96% 4.00 ! Discovery 12.7 18.1 1.86 1.0 90.64% 2.97 Source: MorningStar FinancialOverview
  13. 13. Year One Date/ Timeframe Event/Milestone 18 Begin Architecture and Planning Phase 18 Aug. Understand Product Brand and Target Segment/Acquire Facilities 25 of Sept. Create Feature List 15 Sept. Create Project Schedule (End of Architecture) 1 Begin Design Phase
  14. 14. Year Two Date/ Timeframe Event/Milestone 1 Oct. Create Style Guide and UI Concept 16 Oct. Finalize Design Documents (End of Design Phase) 3 Begin Development Phase 3 Nov. Application Development Phase I (Alpha Delivery) 28 16 Alpha Testing
  15. 15. Year Three Date/ Timeframe Event/Milestone 17 Dec. Application Development Phase II (Beta Delivery) 1st Beta Testing 22 1 Public Beta Test/Begin Marketing Roll-­‐Out 2 End of Beta testing for “Stash” application 3 Begin Deployment Phase 3 Application Development Phase III (Gold Delivery) 10 Apr. Gold Testing 13 End Deployment Phase/Launch Date for “Stash” Application
  16. 16. ProfessionalBenchmarks

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