Digital Marketing (DMK 201)<br />Presented by <br />Ryan Busch<br />Available for Credit from Piccolo International Univer...
Introductions<br />About Me<br />About PIU<br />About these Lectures<br />Available for Credit from Piccolo International ...
Course Syllabus<br />This is the lecture series for the <br />Piccolo International University course: <br />DMK-201 Digit...
Course Description<br />This course provides an overview of using digital media, e-commerce, and social media to create an...
Course Outcomes<br />After taking this course, you will be able to:<br />Recognize characteristics and uses of e-commerce ...
Lecture 1: The Business Value of Digital Marketing<br />Learning Objectives: <br />Identify differences in traditional and...
Lecture 2: Digitally Attract Consumers Better than Your Competition<br />Learning Objectives: <br />Examine the concept of...
Lecture 3: Planning for Digital Marketing<br />Learning Objectives: <br />Assess the relationships among a digital marketi...
Lecture 4: Developing Digital Marketing Strategies<br />Learning Objectives: <br />Formulate market and product developmen...
Lecture 5: 4 Ps of Marketing in the Digital Realm<br />Learning Objectives: <br />Contrast a business’s online and in-stor...
Lecture 6: eCommerce - Buying and Selling Online<br />Learning Objectives:<br />Explain approaches for creating B2C e-comm...
Lecture 7: Creating a Superior Online Customer Experience<br />Learning Objectives:<br />Recognize the importance of prope...
Lecture 8: Interactive Marketing Communications<br />Learning Objectives:<br />Recognize the significance of interactivity...
Quick Links to Digital Marketing Lecture Materials<br />Digital Marketing Lecture Video<br />Digital Marketing Lecture Not...
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DMK201 Lecture Recap - Video and Lecture Note Links Included for all Lectures

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This is a full recap of the digital marketing course presented by Piccolo International University using the eduFire live, interactive lecture platform. This presentation contains links to all of the digital marketing lecture video recordings and the associated notes.

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DMK201 Lecture Recap - Video and Lecture Note Links Included for all Lectures

  1. 1. Digital Marketing (DMK 201)<br />Presented by <br />Ryan Busch<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  2. 2. Introductions<br />About Me<br />About PIU<br />About these Lectures<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  3. 3. Course Syllabus<br />This is the lecture series for the <br />Piccolo International University course: <br />DMK-201 Digital Marketing.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />Click this Link<br />
  4. 4. Course Description<br />This course provides an overview of using digital media, e-commerce, and social media to create an optimal customer experience and facilitate business sales and advertising. <br />Students examine digital marketing strategies including search marketing, email marketing, interactive communications, and online public relations, and investigate the buying behavior of both business-to-consumer (B2C) and business-to-business (B2B) digital relationships.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  5. 5. Course Outcomes<br />After taking this course, you will be able to:<br />Recognize characteristics and uses of e-commerce business models.<br />Create a consumer persona, define marketing objectives, and conduct a situational analysis as part of digital marketing planning.<br />Develop digital marketing strategies based on online value propositions and market/product development.<br />Use digital media to create an online presence within B2B and B2C businesses.<br />Calculate performance metrics of digital marketing efforts using key performance indicators.<br />Outline Web site design strategies that yield usability, value, effective content, and consumer trust.<br />Recognize the value of interactive marketing communications, search engine marketing, and interactive public relations to a business.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  6. 6. Lecture 1: The Business Value of Digital Marketing<br />Learning Objectives: <br />Identify differences in traditional and digital marketing.<br />Describe e-commerce business models.<br />Articulate the roles of consumers and competitors in the Internet marketplace.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />Click these Links to <br />Watch the Recorded Lecture<br />
  7. 7. Lecture 2: Digitally Attract Consumers Better than Your Competition<br />Learning Objectives: <br />Examine the concept of a persona within digital marketing strategy.<br />Compare stages and component digital marketing tactics inherent in the buying cycle.<br />Analyze competitors and intermediaries operating within the digital realm.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  8. 8. Lecture 3: Planning for Digital Marketing<br />Learning Objectives: <br />Assess the relationships among a digital marketing plan, traditional marketing plan, and business plan.<br />Explain the importance of situational analysis within marketing planning.<br />Create SMART objectives for a digital marketing plan.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  9. 9. Lecture 4: Developing Digital Marketing Strategies<br />Learning Objectives: <br />Formulate market and product development strategies to build a strong digital presence.<br />Distinguish a business from its competitors through an online value proposition.<br />Develop components of digital marketing strategy through the execution of key decisions.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  10. 10. Lecture 5: 4 Ps of Marketing in the Digital Realm<br />Learning Objectives: <br />Contrast a business’s online and in-store applications of the marketing mix.<br />Evaluate digital marketing strategies for product/service development and brand perception measurement. <br />Create product and pricing strategies for SMART digital marketing objectives.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  11. 11. Lecture 6: eCommerce - Buying and Selling Online<br />Learning Objectives:<br />Explain approaches for creating B2C e-commerce transactions that meet consumer expectations.<br />Evaluate methods for leveraging online presence in B2B models.<br />Calculate performance metrics to determine the success of digital marketing efforts.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  12. 12. Lecture 7: Creating a Superior Online Customer Experience<br />Learning Objectives:<br />Recognize the importance of proper Web site planning, development, and maintenance<br />Evaluate usability characteristics of a Web site.<br />Plan a Web site that creates a positive customer experience.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  13. 13. Lecture 8: Interactive Marketing Communications<br />Learning Objectives:<br />Recognize the significance of interactivity to digital marketing communications.<br />Analyze online public relations (PR) methods.<br />Draft foundational elements of a digital marketing plan.<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />
  14. 14. Quick Links to Digital Marketing Lecture Materials<br />Digital Marketing Lecture Video<br />Digital Marketing Lecture Notes<br />The Business Value of Digital Marketing<br />Digitally Attract Consumers Better than Your Competition<br />Planning for Digital Marketing<br />Developing Digital Marketing Strategies<br />4 Ps of Marketing in the Digital Realm<br />eCommerce - Buying and Selling Online<br />Creating a Superior Online Customer Experience<br />Interactive Marketing Communications<br />The Business Value of Digital Marketing<br />On EduFire<br />On SlideShare<br />Digitally Attract Consumers Better than Your Competition<br />On EduFire<br />On SlideShare<br />Planning for Digital Marketing<br />On EduFire<br />On SlideShare<br />Developing Digital Marketing Strategies<br />On EduFire<br />On SlideShare<br />4 Ps of Marketing in the Digital Realm<br />On EduFire<br />On SlideShare<br />eCommerce - Buying and Selling Online<br />On EduFire<br />On SlideShare<br />Creating a Superior Online Customer Experience<br />On EduFire<br />On SlideShare<br />Interactive Marketing Communications<br />On EduFire<br />On SlideShare<br />Available for Credit from Piccolo International University<br />480-398-7000 | info@OnlinePIU.com | Enroll Now!<br />

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