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Look in the Mirror: Self-Reflection, a way to Motivate Recycling

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Of the many challenges RRU faces in relation to its recycling initiatives, individual behaviours are considered to be a root problem. Despite a strong recycling program, people are simply choosing not to recycle. To combat this, individuals must be motivated to change their behaviour.

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Look in the Mirror: Self-Reflection, a way to Motivate Recycling

  1. 1. S ~: I -—-_ §__ . ..» , -‘E -'.5"(- . 5'1: J E? yya V’ .24.". .1 '5‘ , >:. §“ A‘ ; ': .-’ ; : . :‘ I)‘ . if , n E. n n Change Agents - John. Ryan s~. .K 7x, 5T‘ r. _q: .. —‘~: >: d-= ~'1’}'»‘o~[ E’ ‘'“v . Hien. Tesja. Chris. ' 4, '': ;: ' ‘-l o i Look in the Mirror
  2. 2. The Foundation is in Place . I‘! V Signage is adequate Tools are provided Infrastructure exists Paritipation is easy
  3. 3. People are simply choosing not to recycle. ..
  4. 4. Methods of Motivation Pay it Forward = Reciprocity Self-Reflection = Intrinsic C-amification = Extrinsic In case you were curious. ..
  5. 5. Pay it Forward "Sharing is Caring" / "V k_/ Self-Reflection "| 'm Conscious of My Decision" Gamification "| Want That Reward"
  6. 6. /E‘ Pay it Forward Theory of Reciprocity states that people feel grateful when they've benefited from someone's kind behaviour. This gratitude motivates them to “Pay it Forward", extending the generosity to other parties. Starbucks "Pay—the-Coffee-FonNard" campaign is a recent example of this principle in practice. (A Theory of Reciprocity, Falk & Fischbacher, 2005)
  7. 7. Join the Movement! Bean RRU Sustainability (hampinn J #RRUSustainable --‘ Thanks for keeping our Community clean. Enjoy your FREE coffee. 'lIi; i.‘; .'_7i; r;Ii2: lr . 5 _iu: i.. ,ni, u.’1_a a, tl. ;,Iii_s tl. IlIl, . . ?ii‘_lIi. ?. | l.| ;“§§. i i‘. l|-I}? '5 . _5fl= -lllil. .. 1IK*i'u'— 'n'Io)J('5F
  8. 8. Q Self-Reflection Self-reflection, when forcing people to view themselves in both positive and negative contexts (frames), can motivate behaviour change. A study from Costa Rica showed that when people's poor recycling habits are highlighted there was a 20%-30% increase in proper recycling rates. (Alpizar & Gsottbauer, 2013) r - . P". ‘»73T72;‘z 2 iurir-’—: ”i>i'f. v7"), " ”' A -'; I_““J J , _ . ,, ~, ._, r*‘ .3J~fi, '> . 2 .0
  9. 9. .‘, ‘ _ p Q , ) _ 3‘ , .)‘ *5. . -‘E (.3, - . -r’ _’; ,‘J I H '/ Z 1‘ B ' ‘L ' (; ;/V / - . .. ’ N , 471%‘ ‘ ' ii __ K‘ I fire -you a ‘Part of the ‘Problem, or a ‘Part of the Solution? _' . _§'. ; " ‘ PI. - {J‘, ;‘ . .39‘ = ‘g . 4 WI . ‘ 3 <-: ' I FT/ LC‘ r.
  10. 10. Gamification Studies show that adding "C-amification" elements engages people up to 50% more. By offering rewards, we can extrinsically motivate people to participate, leading them to change their behaviour. Recyclebank has been successfully using this approach to incentivize recycling in communities since 2004! (https: //wvvvv. recyc| ebank. com/ )
  11. 11. Royal Roads UNIVERSITY -'-'RRUSl‘wl. t‘l. iI)"" Rl''u'. Il(I App Buy 10 coffees. using your own mug, and the nth is on us! (3 / N/D " llth Free it if-; LI‘. :-at {»-= . / ~. ... ... .iwII[fi. . . '- ~-v Royal Roads UNIVERSITY Ensure both digital and traditional (offline) participation is in place. Encourage digital usage. ‘Ask about the live app prototype after the presentation
  12. 12. Recommendation 3 viable solutions, but a winner emerges. .. '|5PT$ '|3PTS '|3PTS Pay it Forward Self-Reflection Gamification Self-Reflection can affectively people to recycle!
  13. 13. Gamification Pay it Forward Self-Reflection Affordability Implementation Repetition # of Participants Increased Awareness Scale: Low (1), High (5)
  14. 14. Action Plan ''I'm convinced", you might be thinking. .. What's the next step to pilot this project? Royal Roads UNIVERSITY Buy Mirrors Engage Marketing Measure, Adjust and Install in Department and Scale. .. Strategic Locations (Graphics) See our one-pager for specific rollout recommendations & costs. ..
  15. 15. -I I‘JI‘l2,13-fi17lYf'z; ‘5)' ' . ': _.*v<g_-_C; ’ z. :n. u1.~: ~.r~ . .*<. s~7—), v.1§g‘>vL‘. '-w"; T“~; *Ii . " IQ» ‘*‘»¥°? ~a at = »>: %»‘r? s‘~‘> 3:3 . ‘ _/ /A‘ 7 g i ‘ '7 7‘ "Our environment, the world in which we live and work, is a mirror of our attitudes and expectations" Earl Nightingale
  16. 16. Additional Resources
  17. 17. Maslow’s Hierarchy of Needs Self-actualization: make the most of your abilities 0 _ , , Aesthetic: attractive surroundings (nice house. car, etc. ) 9 Cognitive: increase intelligcflce. learn. discover, create ’ ‘ D. / Esteem: respect, $| P”'(‘SlQQf'l, fame. -, confidence Social: friendship, intimacy, family Safety: personal, financial security, health V . . Physiological: eating, drinking , breathing 3 When exploring what motivates people. Maslow discovered 5 people possess a set of motivation systems unrelated to rewards or unconscious desires. One must satisfy lower level basic needs before progressing on to meet higher level growth needs. Once these needs have been reasonably satisfied. one may be able to reach the highest level called self-actualization. Theory of Human Motivation. Maslow. 1943)

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