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ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

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ATCO Community Symposium - Social Media Is Not Free, If You Want To Do A Good Job

  1. 1. presentation online at: nine10.ca/atco
  2. 2. presentation online at: nine10.ca/atco
  3. 3. Sorry to burst your bubble
  4. 4. Ok. FREE but… There’s always a but
  5. 5. Focus where your audience is…
  6. 6. It’s about Relationships
  7. 7. Keep your eye on the Prize
  8. 8. Opportunities vs. Challenges
  9. 9. Case Study Hansen Ford Lincoln
  10. 10. Hansen Ford LincolnStrategy. Content. Execution.
  11. 11. Strategy informs your Content…
  12. 12. Invest in added reach
  13. 13. Measure. Adapt. Repeat.
  14. 14. Content is King. To Curate is Divine.
  15. 15. Learn the Tools. Invest in Training.
  16. 16. Know when to Customize
  17. 17. Recipe: Ingredients: ½ Art, ½ Science Time to Prepare: [longer than you think] Skill Level: [intermediate to advanced]
  18. 18. Unprecedented Opportunity. Real Challenges.
  19. 19. presentation online at: nine10.ca/atco Thank You

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