Content Promotion Overview

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  • Last time we covered finding content ideas. This time we will cover promoting the content. Next time we will focus on creating content.
  • Content Promotion Overview

    1. 1. Content Promotion
    2. 2. 1. Define Your Goals• Increase brand awareness• Promote content• Increase your circle of influencers• Increase you number of brandfollowers, followers, subscribers, etc.
    3. 3. 2a. Content Promoters(short & long term strategy)• Bloggers• Journalists• Webmasters
    4. 4. 2b. Find Influencers• Twitter• LinkedIn• Google+• Facebook• Pinterest• YouTube
    5. 5. Tracking InfluencersInfluencer Blog Twitter FacebookJohn Smith Industrynews.com Twitter.com/JohnnyBoy Facebook.com/JohnnyBoyContact Dates Contact Medium Method Response11.11.2012 Twitter.com Retweet No11.20.2012 Twitter.com Mention (@JohnnyBoy) Yes11.27.2012 Facebook.com Post Comment Yes12.5.2012 Twitter.com Direct Message Yes (answered a question)12.15.2012 Industrynews.com Blog Comment Yes (liked my input)
    6. 6. 3. OutreachContent Promoters• Find what you can offer each blogger for promoting your content• Write a canned email for each type of Content Promoter– Set up canned emails in Gmail Labs• Personalize email subject (Hi Peggy Sue – this may interest you)Influencers• Gain their trust– Add to their conversation– Link to them– Ask for advice• Personalize email subject (Hi John Smith – thanks for helping me with…)– Ask for guest blog opportunity– Inform them their advice helped you create a piece of content (show them finished product beforelaunch)
    7. 7. 4. Other Means• Press Release• Company Blog• Company Social Media– Direct message loyal followers or friends and ask for aretweet, share, link, etc.• Social Bookmarking– StumbleUpon paid promotion (www.stumbleupon.com/pd/)
    8. 8. Finding InfluencersAll Social• Klout• KredTwitter• FollowerWonk• Foller• PeopleBrowsr• MentionmappGoogle+• Google+ StatisticsBlogs• Technorati• MyAlltopJournalists• Muck Rack
    9. 9. Engaging Influencers• Comment on their blog posts• Link to their content• Re-tweet and share their content• Social media shout-out• Ask questions– Ask for help solving a problem– Ask for advice/input on content you’re creating• Use their feedback in your content• Send them a link to the final product
    10. 10. Gracias

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