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Why are product voids such a big issue in the CPG industry? With a product void, not only is the product out of stock but its facing disappears from the shelf. Then when a field rep checks the shelf during their store visit, unless they have an alert or validated distribution list and a lot of time they don’t know that product was even in distribution at that location because they don’t see it on the shelf and don’t see a tag to scan. This leaves the product unordered, off the shelf and collecting dust in the warehouse.
Fortunately, with POS scan data reps receive alerts in their field sales application if there’s an issue regarding the on shelf availability of an item. This allows the rep to identify the OSA issue and correct it quickly. Below is a short presentation of how the scan alerts allow the rep to successfully execute at retail