Social media: less media and more social Challenges for small tourism business

1,088 views

Published on

Social media: less media and more social
Challenges for small tourism business. Future of Nature Tourism Workshop
August 28th 2012, by Aivar Ruukel - Soomaa.com

Published in: Education, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,088
On SlideShare
0
From Embeds
0
Number of Embeds
231
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social media: less media and more social Challenges for small tourism business

  1. 1. Social media: less media and more socialChallenges for small tourism business Future of Nature Tourism Workshop August 28th 2012 Aivar Ruukel - Soomaa.com
  2. 2. Me, myself and I- Soomaa- Ecotourism- e-Tourism
  3. 3. PhD Student at EMU 2011-2015INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS
  4. 4. Topics of next 60 minutes1) About Soomaa NP and soomaa.com2) Our experience in using Social, Mobile and Local3) ... and networks and networking4) Ideas for collaboration within EDEN network
  5. 5. EDEN
  6. 6. SUODEN MAA
  7. 7. SOORÄÄTSADBOG-SHOESBOG-SHOEING
  8. 8. FIFTH SEASON - FLOOD
  9. 9. Private Local Business in Soomaasince 1994
  10. 10. FACEBOOK PAGE
  11. 11. MORE SOCIAL AND LESS MEDIA
  12. 12. MORE SOCIAL AND LESS MEDIA
  13. 13. ENGAGE !
  14. 14. PINTEREST
  15. 15. INSTAGRAM
  16. 16. Travel Photos are the most popular form of content shared online
  17. 17. INSTAGRAM
  18. 18. FLICKR
  19. 19. http://www.youtube.com/watch?v=QhUDjArSDf4
  20. 20. Real Time = Mobile
  21. 21. Location!
  22. 22. FOURSQUARE
  23. 23. EVERYTRAIL
  24. 24. TRIPADVISOR
  25. 25. Recommendations of other Travelescreates TRUST
  26. 26. WHAT SHOULD I USE ?
  27. 27. Fish Where the Fish Are !
  28. 28. LISTEN!
  29. 29. PAN PARKS
  30. 30. PAN PARKS
  31. 31. ECOTOURISM
  32. 32. ADVENTURE TRAVEL
  33. 33. RESPONSIBLETRAVEL.COM
  34. 34. TRIPBOD
  35. 35. GREENTRAVELLER.COM
  36. 36. MYNATOUR
  37. 37. MYNATOUR
  38. 38. EDEN Storytelling Cycle
  39. 39. Gathering stories+ Finding online and offline+ Selecting / filtering+ Editing
  40. 40. Publish stories online+ Collaborative EDEN blog+ Flickr Group+ Youtube Channel+ EDEN Page in Facebook
  41. 41. Share on social media + Facebook + Twitter + Google+ + Pinterest
  42. 42. Participate in conversations+ Answer questions+ Ask questions+ Connect and rewardyour online audience
  43. 43. EDEN Storytelling Flower

×