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Promotion of nature tourism
destinations:
Soomaa National Park, Estonia
Aivar Ruukel
soomaa.com
29.-30 April 2015
Lisboa P...
EstoniaEstonia
45,227 square km
1,3 million people
50% forests
22% mires (incl. bogs)
18% protected areas
1500 islands
600...
Soomaa : Land of Mires
Soomaa national park
● Established 1993
● RAMSAR site since 1997
● IBA site (assesed 2003)
● Natura 2000 area
● PAN Park c...
Let us see a one minute video
https://www.youtube.com/watch?v=mx9HDMRTJCc
«national park»
is the strongest
brand
Five Seasons
Estonian Amazon
Soomaa.com is a local
private tourism operator
How do we get our customers?
● Word of mouth
● Website and other internet channels
● Cooperation with local guesthouses an...
Who are our customers?
● 50% domestic 50% inbound
● Individuals
● Small groups & families
● Study tours
www.soomaa.com
info@soomaa.com
twitter @ruukel
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
Protected areas tourism : Soomaa case
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Protected areas tourism : Soomaa case

Sharing Soomaa case study at the Panel "Promotion of nature tourism destinations - protected areas and differentiated offer of products and experiences"
http://seminario-natural.pt/en/content/speakers-and-case-studies

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Protected areas tourism : Soomaa case

  1. 1. Promotion of nature tourism destinations: Soomaa National Park, Estonia Aivar Ruukel soomaa.com 29.-30 April 2015 Lisboa Portugal
  2. 2. EstoniaEstonia 45,227 square km 1,3 million people 50% forests 22% mires (incl. bogs) 18% protected areas 1500 islands 600 brown bear 700 lynx 150 wolves
  3. 3. Soomaa : Land of Mires
  4. 4. Soomaa national park ● Established 1993 ● RAMSAR site since 1997 ● IBA site (assesed 2003) ● Natura 2000 area ● PAN Park certified 2009 ● EDEN award 2009
  5. 5. Let us see a one minute video https://www.youtube.com/watch?v=mx9HDMRTJCc
  6. 6. «national park» is the strongest brand
  7. 7. Five Seasons
  8. 8. Estonian Amazon
  9. 9. Soomaa.com is a local private tourism operator
  10. 10. How do we get our customers? ● Word of mouth ● Website and other internet channels ● Cooperation with local guesthouses and partners ● Partnership with travel agencies and tour operators
  11. 11. Who are our customers? ● 50% domestic 50% inbound ● Individuals ● Small groups & families ● Study tours
  12. 12. www.soomaa.com info@soomaa.com twitter @ruukel

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