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Master Thesis Ruukel


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Master Thesis of Aivar Ruukel - How foreign visitors to Estonian National Parks use the Internet for planning their trip, during the experience, and after the journey

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Master Thesis Ruukel

  1. 1. Internet usage of visitors to Estonian national parks Aivar Ruukel Seminar on Research and Cooperation Opportunities with Italian, Scottish and Finnish partners 17. February 2010
  2. 2. Bio <ul><li>Local Tourism Business in Soomaa National Park since 1995 </li></ul><ul><li>Communicating and Selling via Internet since 1996 </li></ul><ul><li>Nature Tourism studies at Estonian University of Life Sciences since 2006 </li></ul><ul><li>Educator in Tourism Internet Marketing since 2008 </li></ul>
  3. 3. Research Aims <ul><li>Analyze how foreign visitors to Estonian National Parks use Internet for </li></ul><ul><ul><li>planning their trip </li></ul></ul><ul><ul><li>during their trip </li></ul></ul><ul><ul><li>after their trip </li></ul></ul><ul><li>Give a theoretical overview on the subject of ICT and Tourism </li></ul>
  4. 4. Holistic Approach Source: Robert Cole @RobertKCole
  5. 5. Internet is changing and traveler buying habits are changing
  6. 6. Research Tasks <ul><li>Desk research on scientific articles </li></ul><ul><li>Consulting with experts from world community </li></ul><ul><li>Create a methodology for field research and data analysis </li></ul><ul><li>Field research in 5 national parks </li></ul><ul><li>Analysis of data </li></ul>
  7. 7. Progress in tourism management: Twenty years on and 10 years after the internet: The state of eTourism research @buhalid
  8. 8. National Parks of Estonia <ul><li>Lahemaa </li></ul><ul><li>Matsalu </li></ul><ul><li>Vilsandi </li></ul><ul><li>Karula </li></ul><ul><li>Soomaa </li></ul>
  9. 9. Phases of this work <ul><li>2010 winter-spring - Gathering and reading </li></ul><ul><li>theoretical articles </li></ul><ul><li>- Consulting with experts </li></ul><ul><li>- Creating the methodology </li></ul><ul><li>2010 summer-autumn - Field research </li></ul><ul><li>2010 winter - Analysis </li></ul><ul><li>- Writing </li></ul>
  10. 10. Thank You ! Q & A ?
  11. 11. Contacts: [email_address] skype sookoll3 twitter @Ruukel