Marketing Innovation:  the Case of Estonian Nature Tourism EUTO 2009 Catalunya Maarika Toomel www.heritagetours.ee Aivar R...
Putting Estonia on the Map
Estonia’s Rich Natural Heritage <ul><li>After a hundred years of nature protection activities and scientific research, the...
Estonia’s Rich Natural Heritage <ul><li>Rich biodiversity (relics, endemic species). </li></ul><ul><li>Wild species of flo...
Estonia’s Rich Natural Heritage <ul><li>Our protected areas are not suitable for mass tourism. </li></ul><ul><li>Instead o...
National Park as Brand
Low season innovative products Photo Rein Kuresoo
Trip Skating on the Sea Ice
Seal Watch Tours
Dugout-Canoe Building
Kick-spark trips on frozen rivers
Beaver Safari
Brown Bear Photography Photo Arne Ader
Using Web 2.0  <ul><li>Social Media Marketing  </li></ul><ul><li>Networking in Groups </li></ul><ul><li>Collaborative Cont...
Sharing Travel Photos and Emotions Flickr Group - Ecotourism Estonia
Sharing Videos and Experiences Youtube Group - Ecotourism Estonia
Estonian Ecotourism Fan Group on Facebook - sharing information and content
Google Calendar  Co-ordinating Events and Tours
Google Maps  Co-creating Travel Maps
Twitter – Targeted Conversations Online
<ul><li>All markets are conversations </li></ul>Marketing is not advertising
<ul><li>Future Web is like quilted blanket </li></ul>It is not  only  about your web-site, be there where your customers a...
Thank You for Attention. <ul><li>Maarika Toomel </li></ul><ul><li>[email_address] </li></ul><ul><li>Skype maarika.toomel <...
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Estonian Nature Tourism 2009 Euto

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Presentation at EUTO conference 2009

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Estonian Nature Tourism 2009 Euto

  1. 1. Marketing Innovation: the Case of Estonian Nature Tourism EUTO 2009 Catalunya Maarika Toomel www.heritagetours.ee Aivar Ruukel www.soomaa.com
  2. 2. Putting Estonia on the Map
  3. 3. Estonia’s Rich Natural Heritage <ul><li>After a hundred years of nature protection activities and scientific research, the restrictions and rules have been well developed. </li></ul><ul><li>However, the opportunities for visitors are yet to be discovered. </li></ul><ul><li>We are the Undiscovered Treasure of European Nature Tourism  </li></ul>
  4. 4. Estonia’s Rich Natural Heritage <ul><li>Rich biodiversity (relics, endemic species). </li></ul><ul><li>Wild species of flora and fauna. </li></ul><ul><li>Open bank lines with numerous fossils. </li></ul><ul><li>Well-preserved natural and cultural heritage, “facing the sea” </li></ul><ul><li>Compactness </li></ul><ul><li>Rich variety of activities for nature lovers </li></ul><ul><li>Safe and secure. </li></ul>
  5. 5. Estonia’s Rich Natural Heritage <ul><li>Our protected areas are not suitable for mass tourism. </li></ul><ul><li>Instead of adrenalin, we offer quality, emotion and knowledge. </li></ul>
  6. 6. National Park as Brand
  7. 7. Low season innovative products Photo Rein Kuresoo
  8. 8. Trip Skating on the Sea Ice
  9. 9. Seal Watch Tours
  10. 10. Dugout-Canoe Building
  11. 11. Kick-spark trips on frozen rivers
  12. 12. Beaver Safari
  13. 13. Brown Bear Photography Photo Arne Ader
  14. 14. Using Web 2.0 <ul><li>Social Media Marketing </li></ul><ul><li>Networking in Groups </li></ul><ul><li>Collaborative Content Creation </li></ul><ul><li>Conversation Marketing Online </li></ul>
  15. 15. Sharing Travel Photos and Emotions Flickr Group - Ecotourism Estonia
  16. 16. Sharing Videos and Experiences Youtube Group - Ecotourism Estonia
  17. 17. Estonian Ecotourism Fan Group on Facebook - sharing information and content
  18. 18. Google Calendar Co-ordinating Events and Tours
  19. 19. Google Maps Co-creating Travel Maps
  20. 20. Twitter – Targeted Conversations Online
  21. 21. <ul><li>All markets are conversations </li></ul>Marketing is not advertising
  22. 22. <ul><li>Future Web is like quilted blanket </li></ul>It is not only about your web-site, be there where your customers are !
  23. 23. Thank You for Attention. <ul><li>Maarika Toomel </li></ul><ul><li>[email_address] </li></ul><ul><li>Skype maarika.toomel </li></ul>Aivar Ruukel [email_address] Skype sookoll

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