EDEN social media : november 2013

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EDEN social media : situation in november 2013 and plans for next year

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EDEN social media : november 2013

  1. 1. EDEN Social Media EDEN NETWORK AISBL GENERAL ASSEMBLY 12. November 2013 : Brussels Aivar Ruukel
  2. 2. how are the destination brands made?
  3. 3. ...by telling stories
  4. 4. who are your storytellers?
  5. 5. yourself media businesses local people travelers
  6. 6. people have always talked about their experiences... ...it is called word of mouth
  7. 7. social media is word of mouth on steroids
  8. 8. why are the stories shared by your customers more important than your own marketing messages?
  9. 9. Why EDEN SoMe Project? raising EDEN's visibility on Social media and learning experience for all EDEN members who participate
  10. 10. please join us !
  11. 11. our target is travel enablers - journalists - travel bloggers - tour operators
  12. 12. some of the metrics November 2013 July 2014 2585 10000 Members 21 100 Pictures 419 4000 Subscribers 110 200 90000 1000000 231 3000 Fans Channel views Followers

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