Market research on reva


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Market research on reva

  1. 1. INTRODUCTION • Reva, being the first electric car of India, • Reva capture a large place in the Indian market. • Reva Electric Car will be pollution free and eco friendly car.
  2. 2. Significance of Reva Electric Car • Research and development is being done to come up with a technology so advanced that it is both efficient and economical. • It provides a alternative of fuel car • In a world full of smoke and noise, the silent, petrol-free REVA is like a whiff of fresh air.
  3. 3. Objective of study • To identify Indian customer perception • To identify failure of first Reva launch in India • To identify brand awareness
  4. 4. Methodology • Market research is the systematic design, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing the company.” In this we have collected the information through- Primary Data & Secondary Data
  5. 5. Primary data widely used methods of gathering Primary data • Survey Method: Information gathered directly through personal interviews or questionnaire. • Observation Method : Data collected through observing and recording actions in the market. • Experimental Method : It involves carrying out a small scale trial solution to a problem, while at the same time attempting to control all factors relevant to the problem. • Panel Research : In this respondent is contracted for more than one information to find out if there has been any in their demand or they want any special colour, size of the product.
  6. 6. secondary data Widely used methods of gathering secondary data • Internet. • E-journals. • Newspaper • Research journals were also quite helpful.
  7. 7. Limitations of the project • Reliability of the data • Market research Measure the past not the future. • Report findings does not makes decisions. • The research was conducted in a limited area. • Time • Limited number of respondents • Biased Opinions of Respondents
  8. 8. WHAT IS RESEARCH DESIGN ? • Which questions to study • Which data are relevant • What data to collect • How to analyze the results DESCRIPTIVE RESEARCH In descriptive studies, the researcher attempts to "describe" a group of individuals to document characteristics. This may be by the use of questionnaires, interviews, or direct observations.
  9. 9. DATA COLLECTION FROM PRIMERY AND SECONDARY SOURCES PRIMERY SOURCES Primary data is also known as raw data. The two main methods used for collection of data is interviews and questionnaires. The key point here is, no one else has access to it. SECONDARY SOURCES Secondary market research refers to any data gathered for one purpose by one party and then put to use by second party. Sources of secondary data are Censuses, Housing records, Social security records, magazines, internet.
  10. 10. SCALING TECHNIQUES Scaling involves creating a continuous serious upon which measured objects are located. There are two types of scaling techniques: Comparative and non- comparative. In our questionnaire we have used the Non- comparative Scaling Technique. It employs whether rating standard seems appropriate to the respondent.
  11. 11. SAMPLING TECHNIQUES Sampling is concerned with the selection of a subset of individuals from within a population to estimate characteristics of the whole population. Two kinds of sampling techniques are probability and non – probability. We have opted for quota sampling method, under non – probability sampling technique.
  12. 12. Data Analysis • Prefer Reva car as, and prefer to buy Reva NCX
  13. 13. People prefer electric car and willing to buy Reva NCX seems Risk factor in Reva
  14. 14. Through which medium people get awareness about Reva electric car and willing to prefer Reva NCX
  15. 15. Conclusion