Virtual Gift

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A summary of a successful Virtual GIft Campaign delivering high return on investment

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Virtual Gift

  1. 1. Designing a Virtual Gift with a small budget www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle July 2008 – July 2009
  2. 2. Campaign Objectives <ul><li>Raise at least £1,500 by selling 100 gifts </li></ul><ul><li>Raise awareness of SolarAid’s work providing solar power to rural communities </li></ul>www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle
  3. 3. Results <ul><li>Return on investment of 5,000% </li></ul><ul><li>Just under 1,300 virtual gifts sold in 12 months, raising nearly £20,000 </li></ul><ul><li>Dedicated webpage – 40,000 page views and 33,000 unique visitors </li></ul>www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle
  4. 4. Solar Lantern – Give the Gift of Light www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle http://solar-aid.org/gift_of_light/
  5. 5. Promotion <ul><li>Through Good Gifts Catalogue http://www. goodgifts .org/ </li></ul><ul><li>Tailored email to 300 SolarAid supporters </li></ul><ul><li>Word of mouth through supporters </li></ul><ul><li>Micro site http://solar-aid. org/gift_of_light/ </li></ul><ul><li>Promoted for 3 months on SolarAid’s website </li></ul><ul><li>(500,000 unique visitors a month) </li></ul>www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle
  6. 6. Thanking and Donor Communications www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle
  7. 7. Costs and Resources <ul><li>Campaign messages and copy – in house staff </li></ul><ul><li>Design of marketing materials – probono designer </li></ul><ul><li>Microsite – agency £400 </li></ul><ul><li>Promotion – Good gifts, google adwords grant, current SolarAid website and e communications </li></ul>www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle
  8. 8. Thank you <ul><li>Nick Sireau and Anna Wells at SolarAid www.solar-aid.org </li></ul><ul><li>Brad Bell at Whitewater http: //whitewater .biz/ </li></ul><ul><li>Good Gifts Catalogue http://www. goodgifts .org/ </li></ul><ul><li>Andy Bodycombe for the fantastic photographs </li></ul><ul><li>http://www. andybodycombe .co. uk/ </li></ul>www.ruthlouisemantle.wordpress.com. Ruth.Mantle@gmail.com. Twitter: @ruthmantle

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