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A presentation covering consumer trends, and trends within counterfeiting, and posing the Q - what happens when you combine these 2 sets of trends? What could this mean for authentication?
The premise of the presentation is that in a world where there is increasing communication and empathy between consumers and brands, could it be that some of the systems set up to authenticate products could also provide a powerful new marketing tool to engage your consumers
In other words, providing a means of delivering genuine benefits as well as genuine products?